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seoplus+ Team
The award-winning seoplus+ expert team includes experienced and driven digital marketing specialists and business advisors. Since 2012, seoplus+ has provided demand generation and business growth services to companies ranging from SMBs to multinational enterprises. seoplus+ is best regarded for expertise with multi-location brands. Our team's rich and diverse backgrounds range from SEO, PPC, social media, content creation, digital PR, UX design, web development, and ecommerce, to customer success, lead generation, and growth strategy. seoplus+ is also an SEMrush Agency Partner, Google Premier Partner, and Shopify Partner.
Recent articles by seoplus+
seoplus+ Wins START SOMETHING BIG Award at Big Brothers Big Sisters of Ottawa BIG SHOUT OUT Awards
We are thrilled to announce that seoplus+ has been honoured with the START SOMETHING BIG award at this year’s Big Brothers Big Sisters of Ottawa (BBBSO) BIG SHOUT OUT Awards, held on May 13th in Nepean. The START SOMETHING BIG award celebrates outstanding corporate philanthropy that significantly supports BBBSO’s vision and mission. We at seoplus+ …
seoplus+ Named Finalist at 2024 Excellence in Retailing Awards
We are excited to announce that seoplus+ has been nominated as a finalist in the 2024 Excellence in Retailing Awards for our collaborative work with Mobile Klinik, Canada’s most trusted destination for all things mobile. Nominated in the category of Retail Marketing alongside renowned international brands, this prestigious nomination recognizes our innovative web automation strategy …
seoplus+ Named Finalist for Customer Service Excellence at 2023 CanadianSME Small Business Awards
seoplus+ is honoured to be named a finalist for the 2023 CanadianSME Customer Service Excellence Award. This prestigious recognition highlights the notable achievements of small businesses across Canada, emphasizing their dedication to innovation and outstanding service. This nomination for seoplus+ celebrates our commitment to providing exceptional customer service, showcasing our team’s consistent efforts to exceed …
The Manifest Awards seoplus+ as Toronto’s Most Clutch Reviewed B2B Leader for 2023
In this digital age, your business needs a reliable partner with a proven track record — a well-rounded team like seoplus+. For over a decade, we’ve been providing extensive digital marketing services to businesses around the globe. Our team doesn’t shy away from challenges. In fact, we’re dedicated to thinking outside the box to deliver …
Paid Ads for Black Friday: How to Maximize Sales & Revenue
It’s that time of year again! Black Friday/Cyber Monday (BFCM) week is creeping up on us and we want to make sure you take all the necessary steps to maximize your success in the busiest sales season of the year. Whether you’re in the e-commerce space or the service industry, you are able to capitalize …
5 Paid Advertising Secrets to Supercharge Your Next Campaign
Whether you are thinking about running paid ads for your business for the first time or looking to revamp your marketing strategy to spice up your campaigns, paid advertising is something that eludes many of us. If strategized and executed right, it can help you gain a good amount of qualified leads and revenue. Follow …
seoplus+ wins Best Canadian PPC Campaign at the 2022 Global Search Awards
The Global Search Awards are a celebration of the people and agencies who make a big impact in the industry of SEO, paid ads, and content marketing. We’re excited to share that seoplus+ won our first-ever Global Search Award in the category of Best Canadian PPC Campaign. This campaign was run in partnership with Robillard …
seoplus+ Shortlisted for Two Awards at the 2022 Global Search Awards
The Global Search Awards are a celebration of the people and agencies who make a big impact in the industry of SEO, paid ads, and content marketing. seoplus+ has the distinction of being shortlisted in two categories at this year’s awards. The first nomination is for Best Canadian PPC Campaign for our Google Ad campaign …
User-First SEO: How to Grow Your Visibility By Focusing Less on Google’s Algorithms
SEO often tries to be Google-friendly or user-friendly. Stop chasing the algorithm and increase your visibility with user-first SEO instead. …
SEO Will Get You Rankings, But SXO Will Get You Results
SEO is less about keywords and backlinks. With the help of AI, SEO is more about search experience optimization or SXO, where quality content and UX dominate. …
3 Major Web Shifts That Prompted the Google Analytics 4 Model
Google is discontinuing Universal Analytics or Google Analytics 3rd generation. 3 major shifts are likely behind the change. The time to switch to GA4 is now. …
How to Maintain a Safe and Secure Website
For most companies, their websites are their lifelines. For this reason, it is essential that business owners take a few minutes and make sure that their site is properly protected. Adding standard layers of security will not only improve your SEO performance, but will also establish trust with your customers, and prevent hackers from compromising …
How Negative Reviews Affect Your Reputation and Your SEO
Negative reviews affect your reputation and your SEO. Instead of ignoring or attacking them, here’s how to manage, improve, and grow your online reviews. …
How to Build a B2B Marketing Funnel
Did you know that 44% of marketers say “better measure the ROI of our demand generation initiatives” is their top priority for 2021? Great advertising attracts customers, improves brand awareness, and generates business leads & sales revenue. A sales cycle is defined as a series of events or steps that occur during the selling of …
Semantic SEO and Why Rankings Are Terrible Metrics
Semantic SEO looks at the broader meaning of keywords, which is why rankings alone are insufficient. There are better KPIs to measure SEO. …
Headless SEO and What it Means to Your Business
The headless CMS is becoming popular for many businesses. But traditional and javascript SEO are not enough. Introducing headless SEO. …
The Death of Keywords and The Rise of Topics in SEO
Keywords are outdated. Modern SEO pays less attention to keywords and more to topics of interest to the user, not the search engines. …
seoplus+ Wins Two Awards at 2021 Canadian Search Awards
The Canadian Search Awards are a celebration of the people and agencies who make a big impact in the industry of search, including search engine optimization (SEO) and search engine marketing (SEM). The 2021 edition of the awards, announced on June 10, saw seoplus+ walk away with two awards, including the crown jewel of Best SEO …
6 SEO Factors to Consider in Web Design
Your business and/or brand’s online presence begins with your website. It’s where your first impressions happen, and as we know, making a great first impression is something we all strive for. In the digital landscape, first impressions are about more than just looks. You also need to consider other technical aspects that can’t be seen …
10 Tips for Email Marketing Success
According to recent 2021 data, more than 319 billion emails get sent every single day. Whether personal or professional, individuals are constantly refreshing their inboxes for new messages. This creates a massive opportunity when considering which digital marketing tactics you should invest in for your business. Email marketing is a powerful tool used to build …
5 E-Commerce Link Building Tactics & How They Work
Do you have an e-commerce store on a platform such as Shopify or Adobe Commerce (Magento)? Need a boost to stay ahead of your competitors? The links pointing to your site are one impactful way that Google gauges the quality, relevance, and authority of your site. So how do you get more of them for …
6 Key Foundational Pillars of SEO
seoplus+ has been helping companies transform their search engine optimization (SEO) strategy for over a decade. Having spoken to hundreds of business owners & marketers during this time, one common theme is raised time and time again, when discussing specific KPIs & business objectives: “I want to rank on Page 1 of Google.” While this …
seoplus+ Recognized as Top B2B Agency
In recognition of a long track record of B2B marketing success and positive reviews from real B2B clients, seoplus+ was recognized as a top 500 B2B provider in Canada. seoplus+ ranks at #6 on the list, which was announced on February 9 by Clutch. Clutch is the leading B2B ratings & review site in Canada, …
seoplus+ Digest: Digital Marketing News November 2020
Another month of 2020 has passed and yet it still feels like day 160 of March. After all the weirdness that 2020 has been, we’ve seen some great digital marketing updates. Google, Facebook, and Instagram stepped up and provided much-needed support to small businesses. We’ve also seen some predicted 2020 trends surface, such as big …
Sell Like You Mean it: Amazon Sponsored Ads and PPC Potentialities
The digital advertising revolution is well underway, but are you keeping up? Having an engaging, approachable, and trustworthy online presence is a crucial component of any modern marketing strategy. The more you get to know your prospects and their preferences, the brighter your company’s future will be. If you don’t keep pace, there are a …
seoplus+ listed on the Growth List of Canada’s Fastest Growing Companies 2020
Ottawa, Ontario seoplus+ is pleased to announce it placed No. 77 on the Growth List of Canada’s Fastest-Growing Companies 2020 organized by Canadian Business and Maclean’s Magazine. The 32nd annual Growth List ranking of Canada’s Fastest-Growing Companies ranks Canadian companies based on five-year revenue growth. seoplus+ earned its spot with a five-year growth of 1099%. “We …
A Global Pandemic: How to Adapt Your Social Media Strategy For Q4 of 2020
To say that 2020 has been eventful is a serious understatement. The year started off strong and promising, but quickly took a turn that no one could have predicted. A COVID-19 pandemic, instability within the economy, widespread protests against racial injustice and an “above normal” hurricane season are only *some of the major events that …
seoplus+ Digest – October Digital Marketing News
Let’s get to it – yes, there is still a pandemic; yes, it’s been a few months; yes, we are still working from the couch and definitely not in sweatpants. Now let’s talk about why we are actually here – to deliver October’s digital marketing news and share our take on these major developments. We …
5 Ways to Get Your Brand Mentioned in A-Class Publications
Remember how exciting it was to be featured in your hometown paper if you raised a lot of money at a bake sale or won your high school’s basketball championship? In 2020, this looks a bit different – with key strategies, your business can be mentioned in Forbes, Cosmopolitan, CMSWire and many other news publications …
seoplus+ listed on The Globe and Mail’s second-annual ranking of Canada’s Top Growing Companies
Ottawa, Ontario seoplus+ is pleased to announce it placed No. 278 on the 2020 Report on Business ranking of Canada’s Top Growing Companies. Canada’s Top Growing Companies ranks Canadian companies on three-year revenue growth. seoplus+ earned its spot with a three-year growth of 132%. “We are honoured to be included as part of Canada’s Top …
seoplus+ Digest – Digital Marketing Updates September 2020
We know you are just settling into fall and switching from iced coffee to hot… But this digest already talks about Christmas and holiday shopping. Remember to plan in advance for your seasonal campaigns, especially considering retailers in the United States decided to create their own holiday shopping day (and it’s not Black Friday!). Read …
seoplus+ Digest #2 – TikTok is Suing the US Government and Other News
Pumpkin spice latte (PSL for short) is back in season at Starbucks and people are dividing into two camps – it’s either another 2020 nightmare or an aromatic signal of the fall season. Which camp do you fall in? Sticking to homemade coffee (it is a pandemic after all), we wrote you this new seoplus+ …
seoplus Digest #1 – Google Suffers Massive Glitch & Other August ’20 Updates
Don’t you just love when things break? Especially when it’s 2020 and the pandemic is still a thing. Many people were shocked to see huge changes in SERPs on August 10th and the SEO community speculated a massive update. See what actually happened below and learn about other less tumultuous updates that happened in the …
Emotions: The Secret Ingredient to a Successful Marketing Campaign
What would you do if you were served macaroni without cheese? How about a sandwich with peanut butter but no jelly? A dish of fried fish without chips? Oops… I am getting off track. Marketing without emotions is just as bad as the above-mentioned culinary faux pas. Emotions have an intense impact on our decisions. …
seoplus+ Digest – Key Digital Marketing Updates to Know About in July 2020
Stores and restaurants are slowly opening back up in Ontario as part of Stage 3 coronavirus safety measures, people are enjoying their summers, and there are new updates in the digital marketing world that you should know about. The big players are TikTok, Instagram, and Google as we could’ve expected! Let’s get started: Back to …
seoplus+ Digest — Then and Now: Are the 2020 SEO Trends Coming True?
In December of 2019, we were all thinking about how great 2020 will be. We were brainstorming our New Year’s resolutions and making predictions about the year ahead of us. No one could imagine what 2020 would actually turn out to be like. The pandemic revolutionized the future of work, shifted our lifestyles drastically, and …
seoplus+ Digest – Digital Marketing Updates May 2020
Some businesses have been reopening in North America thanks to measures like social distancing slowing the spread of coronavirus in some regions. What does that mean for us? Now, companies will have to maintain their virtual operations along with slowly adding regular services back in. While this is an opportunity to recoup lost revenue, it …
The Evolution of Link Building
Link building has been a critical part of search engine optimization since day one. A quality backlink profile for a website is one of the biggest factors involved with a website’s rankings on a search engine. Think of backlinks like one website recommending another. The more recommended something is, the better it must be, right? …
seoplus+ Digest – May 2020 Core Update
While the world of physical shopping and talking to real people has come to a temporary halt, the digital world has not stopped moving once. On the contrary, we can see technology firms putting in work to support small businesses and even offer their services at reduced rates. As many local businesses had to convert …
Cookieless Advertising: The Future
What is a cookie? Have you ever wondered how a website tends to remember the choices and preferences of the purchases you made the last time you visited the website? A little tracking code known as a “cookie” makes this all possible in the digital marketing world. Cookies are small text files that web servers …
seoplus+ Digest – Digital Marketing Updates April 2020
Month two of social distancing has come to a close and hopefully, we are all more settled into our home routines. Overall, people are spending more time on social media, and getting creative with their free time, trying TikTok challenges and baking bread. We are also becoming more responsive to paid advertising since we have …
Social Media and E-Commerce Trends
As we are heading into month two of working from home, we wanted to share recent digital marketing news in the industry, how coronavirus continues to affect web traffic and search demand, and what Google has been up to. We also cover fascinating demand patterns in e-commerce and highlight which industries have seen the most …
Generate Direct Leads With Google’s Lead Form Extension
What is the Google lead for extension? Google has been testing ad extensions that have the ability to capture leads. After tapping a call-to-action button, users can quickly submit a form that is pre-populated with the contact information from their Google account. One of Google’s extensions is Lead Form Extension which is testing a new …
How to Survive the COVID-19 Pandemic as a Service Business
The last few weeks have turned the world on its head. You may be working from home. Or social distancing with your family or roommates, working on solutions for your business. You might have had to make really hard decisions lately. You may be feeling uneasy or stressed, or lost. In recent weeks, many governments …
seoplus+ Digest – The Biggest SEO Updates of March 2020
This year has been off to an… interesting start so far. As the world has been engulfed in a pandemic and drastic measures have been taken, we have seen the impacts on web traffic ripple through as well, and not only in the medical field. Besides this being the biggest news, there are other SEO …
Your Guide to Apple Store Search Ads
Apple Search Ads are also known as ASA or app store advertising, and they are “sponsored ads,” or the small advertisements that you see in the App Store. When you search for any particular app, these ads pop up to drive awareness and improve visibility of an app in the App Store. This is also …
TikTok: The Next Biggest Social Media Platform for Advertising
TikTok: It could be the next biggest social media platform for advertising. TikTok will rule 2020, as this social media platform is #1 in the top 15 free apps on the App Store with massive adoption worldwide. TikTok will show you what you want to see. When you upload your own video, this platform will make …
seoplus+ Digest — February 2020 SEO Updates
In January, Google told us about the update they rolled out. In early February, a lot of people woke up to significant changes in organic traffic for no specified reason. After a lot of speculation, an (unconfirmed) update by Google has affected a lot of websites, and significantly. While we are still waiting on any …
Improve your Instagram Profile With These 6 Helpful Tips
Social media platforms have become a necessity in marketing plans for companies across the globe. We are living in a digitally fuelled and visually infused society, where connections are being made purely online. If you haven’t already established a social presence, it’s easy to understand how and why you might be missing out – and …
Zeroing in: An Argument for Success in Simplicity
Everyone wants something fresh, exciting and new for the sake of new. Oh, and they also want it all the time. However, what if you operate a business that offers a cleaner-cut experience and purposefully doesn’t expand a suite of services, all to keep that established customer base happy while raking in more relevant leads? …
seoplus+ Digest — January 2020 SEO Updates
It seems like three months have already passed since Christmas and it’s still January. Google made use of this “extra” time and released a whole bunch of new updates, starting with a Core Google Update, of course. In today’s article, we will cover what this update means and what industries it has affected thus far. …
Will AI Dominate Digital Marketing in 2020?
We just entered 2020 and being a digital marketer, it is crucial to be attentive to the trends and technologies which can affect digital advertising and marketing. We often say “time flies,” and this is equally applicable to consumer interests which are constantly changing and are getting harder to understand inherently. Previously, voice search optimization, …
The Ultimate Guide To Marketing Funnels
Marketing funnels exist everywhere consumers go these days. From the initial stages when someone learns about a business to the purchasing stage, marketing funnels exist to convert prospects into customers and beyond. These funnels exist in the everyday places that we as consumers go to— whether it’s our Instagram feeds, the local mall, public transportation …
seoplus+ Digest: SEO Trends 2020 and What Happened in 2019
Year-end is the perfect time for reflection, totalling up all the numbers, and, of course, seeing how far you’ve come. We are grateful for another amazing year with our clients. The world of SEO has also changed greatly in 2019. Today, let’s go over the five most significant changes of 2019 and what they mean …
seoplus+ Digest: November SEO Updates
November has been a busy month – Google has released multiple new updates, including BERT, and we are all trying to see how it affects website traffic and conversions. Some industries saw positive improvements and others noticed dramatic dropoffs. One of the major strategies for SEO is to know what’s going on in the industry …
6 Digital Marketing Updates You Need to Know About This Fall 2019
If you work with SEO, you know that Google makes thousands of updates every year. Some of them are crucial core algorithm updates and we still remember the days after Panda, Hummingbird, and Penguin updates were released. To always keep on top of your SEO strategy, it’s important to keep updated on the latest news …
Struggling to Get More Leads? Write Great Content!
Content creation is more than “just writing” or plopping in as many meme-worthy Shutterstock images as possible – it’s a daring dance that involves being creative, engaging, and targeting the right audience. Not everyone gets that, including most competitors, so take advantage of that lapse in judgement and make your brand stand out as something …
Can You Influence Your Audience with Influencer Marketing?
I bet if I asked you what lipstick your favourite blogger wears, you’d know. How about their favourite restaurant in Toronto? Or the new bag they just received? This is how influencer marketing works, in a nutshell. While this is nothing new in the PR and advertising world, what’s interesting is the fact that “influencers,” …
Gearing Up Your Online Presence as a Seasonal Business
Just when we thought spring was in the air, Mother Nature sent more snow our way. Take this time to snuggle up at your desk and plan ahead for the busy spring and summer months ahead. When it comes to online marketing, planning ahead is imperative to ensuring you run a successful and effective campaign …
Why You Should be Guest Blogging
Let’s start off with the basics: What is a guest blog and why should you care? Simply put, it’s an article that an individual writes on a website they have no affiliation with. As a result, they don’t receive payment for the content like a freelance writer normally would. The reason people choose to participate …
Infographic – Why Should Your E-Commerce Site Be Optimized?
You might think that search engine optimization (SEO) is a technique that only benefits blogs and content-driven websites. You’re not the first person to believe that, but don’t let your misconceptions affect the potential of your e-commerce sites. Even though your web store is for selling goods and services, it still contains content and thus …
Using Google Analytics & Search Console to Improve Local SEO
For local businesses, SEO requires a different strategy than e-Commerce or national and multinational businesses. All efforts must be more localized, optimizing ranking factors like Google My Business, citations and name, address, phone (NAP) listings, customer reviews, and more. Below are a few simple factors to monitor and analyze to help boost your local SEO …
Feedback Frenzy: 4 Key Ways to Encourage More Online Reviews
In today’s digitally tethered society, businesses depend on accumulating client reviews online as a means of demonstrating that they can be trusted, inevitably driving traffic and sales. However, encouraging clients to write reviews in the first place can be a frustrating process. That being said, there are several ways you can encourage a higher review …
4 Great Gmail Features to Improve Client Relations with Your Agency or Business
Gmail is the gold standard for everyday business operations. Its many unique features and user experience can make it easier than ever to deliver exceptional-quality service to clients. Still, there are some of us out there who haven’t made the switch from those old Hotmail addresses (remember those?) and aren’t aware of the benefits Gmail …
Move Away From Last Click
Google is notorious for constantly changing and removing aspects of their AdWords platform. Google is back at it again, this time removing a highly used attribution model. In the next few months Google will be removing the default “last click” attribution model as an option for conversion attribution. Chances are if you are not familiar …
What’s New in Google Ads in 2018?
Google AdWords is always changing, and it can be hard to stay ahead of the curve. Taking advantage of new features will help you get the most out of your campaigns, maximize value real estate on the search results page, and provide more value to customers. Google recently announced several changes, so there’s no better …
Facebook Changes and Predictions Moving Forward
For a while now, brands have been noticing declining reach on their Facebook pages. Last week Facebook released that it will be making big changes to the platform in 2018. Mark Zuckerberg, founder and CEO of Facebook put out a statement regarding these changes. Here’s a highlight regarding newsfeed changes: “The first changes you’ll see …
Optimize Your Sales This Holiday With These Marketing Ideas
Christmas holidays are fast-approaching! Take some time to map out your holiday marketing and you’ll be able to optimize your sales this holiday and make it the best season yet! To help with the planning, here are some ideas: Holiday specials Attract customers and incentivize with specials like BOGO, percentage discount, holiday sale coupon codes, …
Why Entrusting Your Website to a Digital Agency Will Grow Your Business
It’s no secret that automated website builders like Wix or Weebly are a dime-a-dozen, and it seems like everyone has a cousin or a friend who knows HTML. In the initial onboarding process, a lot of customers ask us why they should bother redesigning an existing site, or why they can’t just do it themselves. …
Let “5 Hour Rule” Skyrocket Your Intelligence
Are you curious about the possibilities of the 5 hour rule? Are you wondering if it actually helps improve your intelligence? For those curious individuals looking for an added edge, know that the most successful people like Benjamin Franklin, Oprah Winfrey, and Bill Gates have used this technique to achieve massive success on a grand …
5 Reasons Your Company Should Have A Link Building Strategy
In our digital world, brands need to make themselves as easy to find online as possible. Link building is a way to spread your brand awareness online, both by exposing your brand to a wider audience and also by spreading awareness (signals) for your brand among search engine bots. Below are a just few key …
The Importance of Hashtags: Know Where, Why, and How to Use Them
The hashtag is not a new trend on social media anymore. However, if you’re new to the social world hashtags are something to get familiar with. You may think the pound sign (#) is only meant to be used when you check your voicemail, but it actually has a completely different meaning when it comes …
How to Unlock Social Media Branding
In the 21st century, your company’s success relies heavily on the way you market yourself online. Cultivating a strong digital brand and positioning yourself as a thought leader can make you stand apart from the competition when it comes to scoring new customers and it will help you stay one step ahead when it comes …
What is Digital Marketing?
Is marketing one of your company’s biggest challenges? You’re not alone. According to Hubspot, 65% of business owners identify generating leads for their business as their biggest challenges. Knowing where to market, what message to send, when to send it, what to prioritize, and how to measure return on investment isn’t always easy. Embracing digital …
Why Online PR & Backlinks Should Be Part of Your SEO Strategy
Many agencies and businesses undertake PR efforts without fully realizing the direct impact these efforts could have on their website’s SEO. A new era of SEO began in 2010 and part of this change was that backlinks became a more influential factor in growing the authority of your website and improving your organic search rankings. …
Social Media: The In-House Versus Agency Decision
As your business grows, so does the question of how to acquire new sales and leads. The search for new customers and potential business partners begins and that is usually the point where small businesses turn to social media based on promising stats like these: 81% of consumers research online before making big purchases. Social …
What To Do When Your Rankings Take A Dip
SEO can be tricky – anything can happen at any time, and you have to be on your toes to ensure you get quality results. Sometimes your efforts sky-rocket rankings, but other times they could start to fail. If you are following all best practices, why are your client’s rankings taking a dip? This post …
LinkedIn’s Redesign is Making Business More Social
Earlier today, LinkedIn let the world in on their new desktop design, which aims to offer a more “21st-century-social-network” attitude and easy access to everything that matters. The cleaned-up interface allows users a more intuitive browsing experience by offering seven key sections to navigate through: Home (formerly known as the news feed), messaging, notifications, jobs, …
3 Content Marketing Trends That Will Dominate 2017
Assuming by now you have read an overwhelming number of “marketing predictions” and “industry trends” and have been disappointed – as I have – by the obviousness of those, we have separated the old from the new for you.\ Because “content will rule” is not the hottest prophecy of the century anymore at seoplus+, we …
How I Ranked #2 on Google in Less Than 24 Hours
Reflecting on the ups and downs of SEO in 2016, I find myself in awe of all the shake-ups, testing, and changes Google made to the algorithm. With the ups and downs of Penguin, Panda, Possum and mobile-first indexing on top of quality updates, SEOs found themselves spinning in circles to try and keep up. …
How to Optimize Your Homepage Content for SEO
In terms of SEO, your home is the most powerful, authoritative page on your website. While optimized service and product pages are also important for your rankings and conversions on specific keywords, your homepage carries the most authority and the content on your homepage plays a huge part in its success. Below are some tips …
5 PPC Predictions for 2017
With each passing year, pay-per-click advertising becomes a more and more essential tool in the digital marketing arsenal. It will be no different in 2017, as local businesses, e-commerce sites, and B2B companies alike look to drive growth and deliver improved ROI. We’ve seen major improvements within the last year of new tools and functionality …
5 Holiday Tune-Ups for Your E-Commerce Site
The snow is falling, American Thanksgiving has snuck up on us, and even the unpopular Halloween candy that languished at the bottom of the bag for weeks has been eaten. You know what that means: It’s holiday season. Even though it’s a little too late to make any drastic changes to your E-Commerce site now, …
Make Your E-Commerce Product Page Convert
Product pages showcase the core of your e-commerce business, but they often get overlooked when it comes to SEO and content marketing. However, with just a few tweaks you can dramatically improve a customer’s experience on your page, drive better lead conversion and ideally end up with more money in your pocket. Let’s go over …
Shopping On Instagram. Sort Of.
“Oh, my god. I need this. I want this. Now!”. We’ve all been there scrolling through our Instagram feed and madly falling in love with stuff we never thought we needed. Good news: Instagram has paid attention and is now rolling out new shopping features! As of next week, a select group of iOS users …
Blogging Should Be Part Of Your Marketing Strategy
Blogging is still killing it in the SEO world. Here’s why: No matter if you’re a local business or a multinational company, you care about leads. Leads turn into sales. Sales turn into revenue. You get where I’m going with this. Leads are important and since in times of the internet most leads are generated …
Half The Internet Took A Sick Day Today
Unless you took a personal spa day today, you know by now that Twitter, Shopify, Etsy, Reddit, Heroku and Netflix all either went down or weren’t functioning properly anymore after hackers unleashed an aggressive denial of service (DDoS) attack on the major DNS hosting server, Dyn, on Friday morning. The first attack was primarily centred …
AdWords Launches Click-To-Message Ad Extension
Soon enough, you’ll have another way to reach mobile device users via Google AdWords’ click-to-message ad extension. By utilizing this revolutionary tool, you’re opening yourself up to a new demographic, the phone phobic. This new tool is straightforward, giving the option to mobile device users to send a simple text rather than calling or having …
Components of a Successful Holiday Marketing Campaign
With Canadian Thanksgiving behind us, you may be thinking, “Great, now we can focus on Halloween promotions!” …Right? Unfortunately, no. By this time, you should already have all of your Halloween promotions ready for rollout (and likely already running). Now is the time to get serious about Christmas. RJ Metrics reports that the days between …
Google Penguin 4.0 Is Rolling Out! Now Part of the Core Algorithm
For all SEOs, this moment has been a long time coming. Google first launched the Penguin update in 2012 in order to penalize websites that appear to spam the search results. Google has always prided itself in providing accurate and valuable search results to users and has developed updates like Panda and Penguin to ensure …
Friendly Reminder: Google Now Penalizing Widget Links
If you’re an SEO that stays on top of the news and update, you would have heard this back in 2015. Today on the Google Webmaster Blog, Google made a reminder about their policies on widget links. If you are unfamiliar with a widget, it is a small application that runs on your site. The …
Facebook SEO in 2016 and into the Future
Last month, online broadcast media monolith Facebook tweaked their algorithm to prioritize the posts of family and friends in newsfeeds at the expense of publishers. Last week, the algorithm was further updated to penalize clickbait” headlines. These changes are meant to improve user experience and signal a return to Facebook’s espoused core values, but they …
What You Need to Know About AdWords Expanded Text Ads
The day that PPC experts have been waiting for has finally arrived – expanded text ads are now available for use. First mentioned in May of this year, Google announced that they would be expanding the allotted characters in their search ads but no mention of a specific date. With this being one of the …
seoplus+ Headquarters Relocates to Ottawa’s Vibrant ByWard Market
It’s been months in the making, but we are pleased to officially announce the relocation of our Ottawa headquarters to the ByWard Market! We couldn’t be more excited about our new home at the historic Carriageway building at 55 Murray Street. The Carriageway is one of Ottawa’s most treasured heritage buildings, located in the heart …
What the Instagram Update Means for Businesses & Brands
Chances are you’ve most likely come across an Instagram post or two about the looming Instagram update, but what is it and what does it mean for businesses and brands? We’ll break it down for you and explain why you shouldn’t worry too much about this update, and how you can overcome it! Debunking the …
4 Ways the Web Design Trends of 2016 Can Help You Increase Conversions
As most in the design and marketing world know, every year brings along a new set of web design and user experience trends. Some are brand new, some innovative and some longstanding – some seem purely aesthetic, and some are interactive. From a business perspective, it’s important to understand what’s behind these visual trends in …
5 New Social Developments We Saw in 2015 (and How You Can Leverage Them in 2016)
While looking back on your year in marketing usually means reflecting on Google algorithm updates or changes in the search industry, 2015 was all about social media. We not only saw a huge number of new features and changes to our favorite social channels, but many new social channels were introduced to help shake things …
Canva vs. Piktochart: Content Resources As They Emerge in 2016
So your first step in a content strategy is creating great ideas and pieces of your own blog, then expanding to other related blogs, then moving on to the likes of Slideshare, LinkedIn publishing, Triberr, Medium, and others. Of course there is more to it, but this is the basic three-step process when it comes …
12 Days of Digital Marketing: It’s The Most Instagram-able Time Of The Year
On the 12th day of Christmas, Instagram gave to me a reason to get excited for 2016! The past year has been incredibly exciting at Instagram as they continue to grow and develop. We’ll break down three gifts that Instagram gave to us this year: Get emojional—emoji hashtags Instagram announced in Spring of 2015 that …
12 Days of Digital Marketing: Google AdWords Extensions & Call Forwarding
Anyone can set-up an AdWords campaign, but not anyone can create a successful campaign. Google offers many guidelines to follow when creating a campaign and optimizing it for success, but there are a few “make or break it” points that can really push your campaigns to the limits. One of those points is ad extensions. …
12 Days Of Digital Marketing: Social IS Mobile
With mobile internet usage about to eclipse desktop browsing, we are about to enter the age of mobility. Yes, optimizing your website is extremely important, and yes, having a mobile-friendly app will take you far, but not far enough. As consumers are engaging more and more in the mobile sphere, it’s your job to meet …
12 Days of Digital Marketing: Pinterest: Small, Yet Mighty
While it may not have the usership numbers of Facebook, Twitter, or Instagram, this purchasing powerhouse is not to be underestimated, especially when it comes to holiday marketing. Pinterest users are passionate, well-informed, and active consumers who use the platform as an organizational tool for their shopping needs. 93% of pinners are using Pinterest to …
12 Days of Digital Marketing: Your Guide to Shopify Apps
Looking to take your Shopify store to the next level? You have the products, the branding, and the website visitors – now you need to convert visitors to customers. Here are some apps you can install in your store today to get your visitors to complete their checkout. Receiptful The probability of selling to an …
12 Days of Digital Marketing: 3 Reasons to Move Your Online Store to Shopify in the New Year
For those who may not know, Shopify is an e-commerce platform established in Ottawa in 2006. The platform now hosts over 200,000 online stores and $12 billion worth of sales worldwide. There are many reasons behind Shopify’s success and popularity amongst the e-commerce community – today we’re going to give you a few reasons why …
The New Breed of Social Networking for Business
When it comes to social media for business, it’s always been all about the big four—Facebook, Twitter, LinkedIn, and yes, Google+ (even if only for a short time). However, social media is actually one of the most fluid aspects for online marketers, meaning it’s always changing and there are always new opportunities. While you should …
Fix It, But Don’t Forget It: Paris As A Case Study For Reactionary Social Media
Before delving into the social media management takeaways from this week’s events, I want to preface that this reflection is in no way meant to detract from the gravity of what occurred in Paris, nor minimize the loss of life that was mourned on the global stage. Social media is a powerful and ever-changing tool, …
Feeling the Love on Twitter
A big change has happened today in the world of social media, and you may have noticed it on Twitter. The favourite stars have disappeared into cyberspace (pun intended) and hearts are taking their place! Now, instead of selecting the €˜favourite’ star you can €˜like’ something with a heart. The idea behind the change is …
seoplus+ At Etsy: Made in Canada
For those of you who may not have heard, the one time a year Etsy pop-up shop is taking place this Saturday and Sunday at the Bell Sensplex in Kanata. This amazing event will feature handmade jewellery, crafts, delicious treats and much, much more! Starting at 9am and finishing at 4pm on Saturday, the first …
6 Simple Steps for SEO Success – An seoplus+ Infographic
1. Find your keywords Before you think about anything else, you need to know what terms people are searching in Google when they’re looking for your services. These terms are known as keywords, and they are your bread and butter. If you’re a baker in Montreal, your keywords will include such terms as €˜Montreal bakery’ …
Hi, 2001 called and they want their website back
When you are trying to build a new website it’s difficult to know what trends are in style and what design elements you need to make your online presence something people will remember. Well fear no more, below is a quick list of those styles and items that aren’t “in” anymore. Too much design Thought …
Which Social Media is Best for Business?
Many business owners often wonder if social media is worth the time and effort, and it is, but only if you’re using the correct social media platforms. Start by identifying your target market and business goals, then read on to find out which social media platforms will be the most effective resource: Facebook Facebook, once …
4 Signs Your Business Needs a Website Redesign
Just like your toughest client, your website needs constant care and affection. If you don’t show it some love, it’s bad for business. Keeping your online presence up-to-date can do wonders for your brand’s visibility – so if you haven’t updated your website since the days of dial-up, here are a few reasons why your …
5 Rookie AdWords Mistakes
Almost every business now dabbles in the world of pay-per-click advertising, but only a small percentage of it is effective. If your ad is showing up in the bottom right-hand corner of the Google search engine, chances are you’re doing something wrong. Learn from the pros and avoid these top 5 rookie AdWords mistakes we …
It’s Official: Twitter & Google Have Reached a Deal
It’s been a while since tweets have appeared in Google search results, but they’ll be making a big comeback early this year. Some people may remember a time when this was common, but the deal between Twitter and Google expired in 2011. It is said that Twitter choose not to renew said deal, though Google …
Google Leaks: SEO in 2015
Here are some MAJOR Google leaks, huge for SEO’s in 2015, courtesy of Graeme Kahn: Google Panda – Quality is NOT only text now. It includes everything e.g. design, navigation, they are looking at “User feeling and experience on the website.” Any page that has been hit by Google Panda or has thin content will …
Social Media Etiquette for Businesses
The New Year is just around the corner, and many of us already have personal goals set for 2015, but have you thought about your business goals? If they include utilizing social media to the fullest, it is extremely important that you use it properly, and professionally. Here are our top social media etiquette tips …
How Your Business Can Benefit From Remarketing
Remarketing has been quickly gaining in popularity as many marketing agencies and businesses are realizing how much potential it has. Don’t let your business fall behind by using outdated marketing techniques & learn how your business can benefit from remarketing: What is remarketing? The concept of remarketing is simple and easy to follow. It allows …
Understanding Google My Business
Many businesses know that their place on Google is extremely important, as users are unlikely to go to page three to find exactly what they’re looking for. Google My Business (formerly known as Google Places), allows users to enter search queries and turn up with instant results that they do not have to visit websites …
The Beginners Guide to Pay-Per-Click Advertising
Marketing is essential to any business as it expands the consumer base and keeps businesses running day to day, without it staying afloat would be extremely difficult. Although there are many options for marketing, many companies and brands now look to digital marketing for guidance as traditional marketing mediums such as television, print and radio …
Twitter Introduces a New Mute Function
Just last week Twitter introduced yet another change, a new mute function that will allow its users to hide unwanted tweets from people they follow. You may think that this function seems familiar, and it is. Facebook came out with the very similar hide news feed feature quite some time ago, and although this new …
The New Look of Twitter
The New Look of Twitter Twitter has recently rolled out its redesigned look, and it’s very similar to something we all know and love – Facebook. Although some people may love the new look, hate it, or love to hate it, the new look is much more user friendly. With more utilization of the page, …
What is Inbound Marketing?
The way we live our lives have drastically changed over the last decade or so, for example many people choose to read news online rather than purchasing the daily newspaper. Just as the newspaper is seemingly becoming less popular so have traditional marketing techniques. The way of traditional marketing is over, and inbound marketing is …
Social Selling: Brand First, Sales Second
Many businesses utilize social media as promotional tool however, as you may have noticed, some of businesses are able to use it to their advantage, while others aren’t. One of the biggest mistake businesses can make with social media is overly pushing sales and forgetting to stay true to their brand. Businesses need to remember …
