It’s been a while since tweets have appeared in Google search results, but they’ll be making a big comeback early this year. Some people may remember a time when this was common, but the deal between Twitter and Google expired in 2011.
It is said that Twitter choose not to renew said deal, though Google was launching its own social network Google+ at the time. Hoping to make a big impact in social networking, four years later a lot has changed. Google+ may have failed to become the next Facebook, but they certainly succeed in creating a unique, business-oriented platform that gives the consumers all the information they need to know.
What this means for Twitter
Twitter already has an astounding 284 million monthly active users, with 500 million tweets being sent out every day, and this deal with Google is projected to increase those numbers.
Those who are not already on Twitter, and those who do not use their account actively will be much more inclined to share their thoughts, comments and concerns as they will be seen instantly in the Google search results. For those already actively using their Twitter account, they will have to think twice before they tweet as their audience will soon be drastically increased.
What this means for Google
In the original deal, Google bots had to crawl Twitter for relevant information. In this new deal with Twitter, the 140-character tweets will automatically be posted within the search engine results, ultimately improving the user experience.
According to reports, Google and Twitter are already working on the project and we should start seeing our tweets appear in the search results within the first half of this year.
What this means for Businesses
If your business is not already on Twitter, make sure to get on it ASAP and start building up your account organically. For business already on Twitter and rarely using it, we highly recommend you start tweeting. As for your search engine rankings, this deal isn’t expected to affect them in anyway depending on where they decide to put the Twitter feed.
In the original deal, Twitter results showed up at the top of the page, so you may see the web results pushed down, but rankings should remain unaffected.
All in all, we believe this deal is something to look forward to, as all parties seem to benefit from it – even the consumers. Welcome back, Twitter!