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seoplus+ Team

seoplus+

The award-winning seoplus+ expert team includes digital marketing specialists and business advisors with a combined experience of over 75 years. Since 2012, seoplus+ has provided demand generation and business growth services to companies ranking from SMBs to multinational enterprises. Our team's rich and diverse backgrounds range from SEO, PPC, social media, content creation, digital PR, UX design, web development, and ecommerce, to customer success, lead generation, and growth strategy. seoplus+ is also an SEMrush Agency Partner, Google Premier Partner, and Shopify Partner.

Recent articles by seoplus+

Global Search Awards Finalist Badge

seoplus+ Shortlisted for Two Awards at the 2022 Global Search Awards

The Global Search Awards are a celebration of the people and agencies who make a big impact in the industry of SEO, paid ads, and content marketing. seoplus+ has the distinction of being shortlisted in two categories at this year’s awards. The first nomination is for Best Canadian PPC Campaign for our Google Ad campaign …

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graphic of digital marketing funnel

How to Build a B2B Marketing Funnel

Did you know that 44% of marketers say “better measure the ROI of our demand generation initiatives” is their top priority for 2021? Great advertising attracts customers, improves brand awareness, and generates business leads & sales revenue. A sales cycle is defined as a series of events or steps that occur during the selling of …

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2022 Canadian Search Awards winner seoplus+

seoplus+ Wins Two Awards at 2021 Canadian Search Awards

The Canadian Search Awards are a celebration of the people and agencies who make a big impact in the industry of search, including search engine optimization (SEO) and search engine marketing (SEM). The 2021 edition of the awards, announced on June 10, saw seoplus+ walk away with two awards, including the crown jewel of Best SEO …

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6 SEO Factors to Consider in Web Design

6 SEO Factors to Consider in Web Design

Your business and/or brand’s online presence begins with your website. It’s where your first impressions happen, and as we know, making a great first impression is something we all strive for. In the digital landscape, first impressions are about more than just looks. You also need to consider other technical aspects that can’t be seen …

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6 Pillars of SEO

6 Key Foundational Pillars of SEO

seoplus+ has been helping companies transform their search engine optimization (SEO) strategy for over a decade. Having spoken to hundreds of business owners & marketers during this time, one common theme is raised time and time again, when discussing specific KPIs & business objectives: “I want to rank on Page 1 of Google.” While this …

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Clutch Top 500 B2B Leaders in Canada

seoplus+ Recognized as Top B2B Agency

In recognition of a long track record of B2B marketing success and positive reviews from real B2B clients, seoplus+ was recognized as a top 500 B2B provider in Canada. seoplus+ ranks at #6 on the list, which was announced on February 9 by Clutch. Clutch is the leading B2B ratings & review site in Canada, …

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seoplus+ digest

seoplus+ Digest: Digital Marketing News November 2020

Another month of 2020 has passed and yet it still feels like day 160 of March. After all the weirdness that 2020 has been, we’ve seen some great digital marketing updates. Google, Facebook, and Instagram stepped up and provided much-needed support to small businesses. We’ve also seen some predicted 2020 trends surface, such as big …

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seoplus+ listed on the Growth List of Canada’s Fastest Growing Companies 2020

seoplus+ listed on the Growth List of Canada’s Fastest Growing Companies 2020

Ottawa, Ontario seoplus+ is pleased to announce it placed No. 77 on the Growth List of Canada’s Fastest-Growing Companies 2020 organized by Canadian Business and Maclean’s Magazine.  The 32nd annual Growth List ranking of Canada’s Fastest-Growing Companies ranks Canadian companies based on five-year revenue growth. seoplus+  earned its spot with a five-year growth of 1099%.  “We …

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A Global Pandemic: How to Adapt Your Social Media Strategy For Q4 of 2020

A Global Pandemic: How to Adapt Your Social Media Strategy For Q4 of 2020

To say that 2020 has been eventful is a serious understatement. The year started off strong and promising, but quickly took a turn that no one could have predicted. A COVID-19 pandemic, instability within the economy, widespread protests against racial injustice and an “above normal” hurricane season are only *some of the major events that …

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seoplus+ digest

seoplus+ Digest – October Digital Marketing News

Let’s get to it – yes, there is still a pandemic; yes, it’s been a few months; yes, we are still working from the couch and definitely not in sweatpants. Now let’s talk about why we are actually here – to deliver October’s digital marketing news and share our take on these major developments. We …

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Post TALL 2 copy | Award-Winning Digital Marketing Agency

seoplus+ listed on The Globe and Mail’s second-annual ranking of Canada’s Top Growing Companies

Ottawa, Ontario seoplus+ is pleased to announce it placed No. 278 on the 2020 Report on Business ranking of Canada’s Top Growing Companies. Canada’s Top Growing Companies ranks Canadian companies on three-year revenue growth. seoplus+  earned its spot with a three-year growth of 132%.  “We are honoured to be included as part of Canada’s Top …

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seoplus+ digest

seoplus+ Digest – Digital Marketing Updates September 2020

We know you are just settling into fall and switching from iced coffee to hot… But this digest already talks about Christmas and holiday shopping. Remember to plan in advance for your seasonal campaigns, especially considering retailers in the United States decided to create their own holiday shopping day (and it’s not Black Friday!). Read …

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seoplus+ digest

seoplus+ Digest #2 – TikTok is Suing the US Government and Other News

Pumpkin spice latte (PSL for short) is back in season at Starbucks and people are dividing into two camps – it’s either another 2020 nightmare or an aromatic signal of the fall season. Which camp do you fall in?  Sticking to homemade coffee (it is a pandemic after all), we wrote you this new seoplus+ …

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seoplus+ digest

seoplus Digest #1 – Google Suffers Massive Glitch & Other August ’20 Updates

Don’t you just love when things break? Especially when it’s 2020 and the pandemic is still a thing. Many people were shocked to see huge changes in SERPs on August 10th and the SEO community speculated a massive update. See what actually happened below and learn about other less tumultuous updates that happened in the …

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seoplus+ digest

seoplus+ Digest – Key Digital Marketing Updates to Know About in July 2020

Stores and restaurants are slowly opening back up in Ontario as part of Stage 3 coronavirus safety measures, people are enjoying their summers, and there are new updates in the digital marketing world that you should know about. The big players are TikTok, Instagram, and Google as we could’ve expected! Let’s get started: Back to …

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seoplus+ digest

seoplus+ Digest — Then and Now: Are the 2020 SEO Trends Coming True?

In December of 2019, we were all thinking about how great 2020 will be. We were brainstorming our New Year’s resolutions and making predictions about the year ahead of us. No one could imagine what 2020 would actually turn out to be like.  The pandemic revolutionized the future of work, shifted our lifestyles drastically, and …

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seoplus+ digest

seoplus+ Digest – Digital Marketing Updates May 2020

Some businesses have been reopening in North America thanks to measures like social distancing slowing the spread of coronavirus in some regions.  What does that mean for us? Now, companies will have to maintain their virtual operations along with slowly adding regular services back in. While this is an opportunity to recoup lost revenue, it …

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seoplus+ digest

seoplus+ Digest – May 2020 Core Update

While the world of physical shopping and talking to real people has come to a temporary halt, the digital world has not stopped moving once. On the contrary, we can see technology firms putting in work to support small businesses and even offer their services at reduced rates. As many local businesses had to convert …

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Cookieless Advertising: The Future

Cookieless Advertising: The Future

What is a Cookie? Have you ever wondered how a website tends to remember the choices and preferences of the purchases you made the last time you visited the website? A little tracking code known as a “cookie” makes this all possible in the digital marketing world. Cookies are small text files that web servers …

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seoplus+ digest

seoplus+ Digest – Digital Marketing Updates April 2020

Month two of social distancing has come to a close and hopefully, we are all more settled into our home routines. Overall, people are spending more time on social media, and getting creative with their free time, trying TikTok challenges and baking bread. We are also becoming more responsive to paid advertising since we have …

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Social Media and E-Commerce Trends

Social Media and E-Commerce Trends

As we are heading into month two of working from home, we wanted to share recent digital marketing news in the industry, how coronavirus continues to affect web traffic and search demand, and what Google has been up to. We also cover fascinating demand patterns in e-commerce and highlight which industries have seen the most …

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Generate Direct Leads With Google’s Lead Form Extension

Generate Direct Leads With Google’s Lead Form Extension

What is Google Lead Form Extension? Google has been testing ad extensions that have the ability to capture leads. After tapping a call-to-action button, users can quickly submit a form that is pre-populated with the contact information from their Google account. One of Google’s extensions is Lead Form Extension which is testing a new way …

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How to Survive the COVID-19 Pandemic as a Service Business

How to Survive the COVID-19 Pandemic as a Service Business

The last few weeks have turned the world on its head. You may be working from home. Or social distancing with your family or roommates, working on solutions for your business. You might have had to make really hard decisions lately. You may be feeling uneasy or stressed, or lost. In recent weeks, many governments …

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seoplus+ digest

seoplus+ Digest – The Biggest SEO Updates of March 2020

This year has been off to an… interesting start so far. As the world has been engulfed in a pandemic and drastic measures have been taken, we have seen the impacts on web traffic ripple through as well, and not only in the medical field. Besides this being the biggest news, there are other SEO …

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Your Guide to Apple Store Search Ads

Your Guide to Apple Store Search Ads

Apple Search Ads are also known as ASA or app store advertising, and they are “sponsored ads,” or the small advertisements that you see in the App Store.  When you search for any particular app, these ads pop up to drive awareness and improve visibility of an app in the App Store. This is also …

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TikTok: The Next Biggest Social Media Platform for Advertising

TikTok: The Next Biggest Social Media Platform for Advertising

TikTok: It could be the next biggest social media platform for advertising.  TikTok will rule 2020, as this social media platform is #1 in the top 15 free apps on the App Store with massive adoption worldwide. TikTok will show you what you want to see. When you upload your own video, this platform will make …

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seoplus+ digest

seoplus+ Digest — February 2020 SEO Updates

In January, Google told us about the update they rolled out. In early February, a lot of people woke up to significant changes in organic traffic for no specified reason. After a lot of speculation, an (unconfirmed) update by Google has affected a lot of websites, and significantly. While we are still waiting on any …

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Image on standard seoplus+ blue triangle background, with illustration of a hand holding a mobile phone with the Instagram logo in the centre.

Improve your Instagram Profile With These 6 Helpful Tips  

Social media platforms have become a necessity in marketing plans for companies across the globe. We are living in a digitally fuelled and visually infused society, where connections are being made purely online. If you haven’t already established a social presence, it’s easy to understand how and why you might be missing out – and …

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seoplus+ digest

seoplus+ Digest — January 2020 SEO Updates

It seems like three months have already passed since Christmas and it’s still January. Google made use of this “extra” time and released a whole bunch of new updates, starting with a Core Google Update, of course. In today’s article, we will cover what this update means and what industries it has affected thus far. …

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The Ultimate Guide To Marketing Funnels

The Ultimate Guide To Marketing Funnels

Marketing funnels exist everywhere consumers go these days. From the initial stages when someone learns about a business to the purchasing stage, marketing funnels exist to convert prospects into customers and beyond. These funnels exist in the everyday places that we as consumers go to— whether it’s our Instagram feeds, the local mall, public transportation …

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seoplus+ digest

seoplus+ Digest: SEO Trends 2020 and What Happened in 2019

Year-end is the perfect time for reflection, totalling up all the numbers, and, of course, seeing how far you’ve come. We are grateful for another amazing year with our clients. The world of SEO has also changed greatly in 2019. Today, let’s go over the five most significant changes of 2019 and what they mean …

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seoplus+ digest

seoplus+ Digest: November SEO Updates

November has been a busy month – Google has released multiple new updates, including BERT, and we are all trying to see how it affects website traffic and conversions. Some industries saw positive improvements and others noticed dramatic dropoffs. One of the major strategies for SEO is to know what’s going on in the industry …

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seoplus+ digest

6 Digital Marketing Updates You Need to Know About This Fall 2019

If you work with SEO, you know that Google makes thousands of updates every year. Some of them are crucial core algorithm updates and we still remember the days after Panda, Hummingbird, and Penguin updates were released. To always keep on top of your SEO strategy, it’s important to keep updated on the latest news …

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Gearing Up Your Online Presence as a Seasonal Business

Gearing Up Your Online Presence as a Seasonal Business

Just when we thought spring was in the air, Mother Nature sent more snow our way. Take this time to snuggle up at your desk and plan ahead for the busy spring and summer months ahead. When it comes to online marketing, planning ahead is imperative to ensuring you run a successful and effective campaign …

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Infographic – Why Should Your E-Commerce Site Be Optimized?

Infographic – Why Should Your E-Commerce Site Be Optimized?

You might think that search engine optimization (SEO) is a technique that only benefits blogs and content-driven websites. You’re not the first person to believe that, but don’t let your misconceptions affect the potential of your e-commerce sites. Even though your web store is for selling goods and services, it still contains content and thus …

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Using Google Analytics & Search Console to Improve Local SEO

Using Google Analytics & Search Console to Improve Local SEO

For local businesses, SEO requires a different strategy than e-Commerce or national and multinational businesses. All efforts must be more localized, optimizing ranking factors like Google My Business, citations and name, address, phone (NAP) listings, customer reviews, and more. Below are a few simple factors to monitor and analyze to help boost your local SEO …

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Move Away From Last Click

Move Away From Last Click

Google is notorious for constantly changing and removing aspects of their AdWords platform. Google is back at it again, this time removing a highly used attribution model. In the next few months Google will be removing the default “last click” attribution model as an option for conversion attribution. Chances are if you are not familiar …

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What’s New in Google Ads in 2018?

What’s New in Google Ads in 2018?

Google AdWords is always changing, and it can be hard to stay ahead of the curve. Taking advantage of new features will help you get the most out of your campaigns, maximize value real estate on the search results page, and provide more value to customers. Google recently announced several changes, so there’s no better …

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Facebook Changes and Predictions Moving Forward

Facebook Changes and Predictions Moving Forward

For a while now, brands have been noticing declining reach on their Facebook pages. Last week Facebook released that it will be making big changes to the platform in 2018. Mark Zuckerberg, founder and CEO of Facebook put out a statement regarding these changes. Here’s a highlight regarding newsfeed changes: “The first changes you’ll see …

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Optimize Your Sales This Holiday With These Marketing Ideas

Optimize Your Sales This Holiday With These Marketing Ideas

Christmas holidays are fast-approaching! Take some time to map out your holiday marketing and you’ll be able to optimize your sales this holiday and make it the best season yet! To help with the planning, here are some ideas: Holiday Specials Attract customers and incentivize with specials like BOGO, percentage discount, holiday sale coupon codes, …

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Why Entrusting Your Website to a Digital Agency Will Grow Your Business

Why Entrusting Your Website to a Digital Agency Will Grow Your Business

It’s no secret that automated website builders like Wix or Weebly are a dime-a-dozen, and it seems like everyone has a cousin or a friend who knows HTML. In the initial onboarding process, a lot of customers ask us why they should bother redesigning an existing site, or why they can’t just do it themselves. …

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Let “5 Hour Rule” Skyrocket Your Intelligence

Let “5 Hour Rule” Skyrocket Your Intelligence

Are you curious about the possibilities of the 5 hour rule? Are you wondering if it actually helps improve your intelligence? For those curious individuals looking for an added edge, know that the most successful people like Benjamin Franklin, Oprah Winfrey, and Bill Gates have used this technique to achieve massive success on a grand …

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5 Reasons Your Company Should Have A Link Building Strategy

5 Reasons Your Company Should Have A Link Building Strategy

In our digital world, brands need to make themselves as easy to find online as possible. Link building is a way to spread your brand awareness online, both by exposing your brand to a wider audience and also by spreading awareness (signals) for your brand among search engine bots. Below are a just few key …

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The Importance of Hashtags: Know Where, Why, and How to Use Them

The Importance of Hashtags: Know Where, Why, and How to Use Them

The hashtag is not a new trend on social media anymore. However, if you’re new to the social world hashtags are something to get familiar with. You may think the pound sign (#) is only meant to be used when you check your voicemail, but it actually has a completely different meaning when it comes …

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How to Unlock Social Media Branding

How to Unlock Social Media Branding

In the 21st century, your company’s success relies heavily on the way you market yourself online. Cultivating a strong digital brand and positioning yourself as a thought leader can make you stand apart from the competition when it comes to scoring new customers and it will help you stay one step ahead when it comes …

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What is Digital Marketing?

What is Digital Marketing?

Is marketing one of your company’s biggest challenges? You’re not alone. According to Hubspot, 65% of business owners identify generating leads for their business as their biggest challenges. Knowing where to market, what message to send, when to send it, what to prioritize, and how to measure return on investment isn’t always easy. Embracing digital …

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Why Online PR & Backlinks Should Be Part of Your SEO Strategy

Why Online PR & Backlinks Should Be Part of Your SEO Strategy

Many agencies and businesses undertake PR efforts without fully realizing the direct impact these efforts could have on their website’s SEO. A new era of SEO began in 2010 and part of this change was that backlinks became a more influential factor in growing the authority of your website and improving your organic search rankings. …

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Social Media: The In-House Versus Agency Decision

Social Media: The In-House Versus Agency Decision

As your business grows, so does the question of how to acquire new sales and leads. The search for new customers and potential business partners begins and that is usually the point where small businesses turn to social media based on promising stats like these: 81% of consumers research online before making big purchases. Social …

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What To Do When Your Rankings Take A Dip

What To Do When Your Rankings Take A Dip

SEO can be tricky – anything can happen at any time, and you have to be on your toes to ensure you get quality results. Sometimes your efforts sky-rocket rankings, but other times they could start to fail. If you are following all best practices, why are your client’s rankings taking a dip? This post …

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LinkedIn’s Redesign is Making Business More Social

LinkedIn’s Redesign is Making Business More Social

Earlier today, LinkedIn let the world in on their new desktop design, which aims to offer a more “21st-century-social-network” attitude and easy access to everything that matters. The cleaned-up interface allows users a more intuitive browsing experience by offering seven key sections to navigate through: Home (formerly known as the news feed), messaging, notifications, jobs, …

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3 Content Marketing Trends That Will Dominate 2017

3 Content Marketing Trends That Will Dominate 2017

Assuming by now you have read an overwhelming number of “marketing predictions” and “industry trends” and have been disappointed – as I have – by the obviousness of those, we have separated the old from the new for you.\ Because “content will rule” is not the hottest prophecy of the century anymore at seoplus+, we …

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How I Ranked #2 on Google in Less Than 24 Hours

How I Ranked #2 on Google in Less Than 24 Hours

Reflecting on the ups and downs of SEO in 2016, I find myself in awe of all the shake-ups, testing, and changes Google made to the algorithm.  With the ups and downs of Penguin, Panda, Possum and mobile-first indexing on top of quality updates, SEOs found themselves spinning in circles to try and keep up. …

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How to Optimize Your Homepage Content for SEO

How to Optimize Your Homepage Content for SEO

In terms of SEO, your home is the most powerful, authoritative page on your website. While optimized service and product pages are also important for your rankings and conversions on specific keywords, your homepage carries the most authority and the content on your homepage plays a huge part in its success. Below are some tips …

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Image on standard seoplus+ blue triangle background, with desktop illustration in the foreground. On the desktop is a Google search Ad with the text "2017 PPC Predicitions" along with other text mimicking the content of a standard local Google search ad (such as ad copy, phone number etc.)

5 PPC Predictions for 2017

With each passing year, pay-per-click advertising becomes a more and more essential tool in the digital marketing arsenal. It will be no different in 2017, as local businesses, e-commerce sites, and B2B companies alike look to drive growth and deliver improved ROI. We’ve seen major improvements within the last year of new tools and functionality …

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5 Holiday Tune-Ups for Your E-Commerce Site

5 Holiday Tune-Ups for Your E-Commerce Site

The snow is falling, American Thanksgiving has snuck up on us, and even the unpopular Halloween candy that languished at the bottom of the bag for weeks has been eaten. You know what that means: It’s holiday season. Even though it’s a little too late to make any drastic changes to your E-Commerce site now, …

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Make Your E-Commerce Product Page Convert

Make Your E-Commerce Product Page Convert

Product pages showcase the core of your e-commerce business, but they often get overlooked when it comes to SEO and content marketing. However, with just a few tweaks you can dramatically improve a customer’s experience on your page, drive better lead conversion and ideally end up with more money in your pocket. Let’s go over …

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Shopping On Instagram. Sort Of.

Shopping On Instagram. Sort Of.

“Oh, my god. I need this. I want this. Now!”. We’ve all been there scrolling through our Instagram feed and madly falling in love with stuff we never thought we needed. Good news: Instagram has paid attention and is now rolling out new shopping features! As of next week, a select group of iOS users …

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blogging strategy | Award-Winning Digital Marketing Agency

Blogging Should Be Part Of Your Marketing Strategy

Blogging is still killing it in the SEO world. Here’s why: No matter if you’re a local business or a multinational company, you care about leads. Leads turn into sales. Sales turn into revenue. You get where I’m going with this. Leads are important and since in times of the internet most leads are generated …

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Half The Internet Took A Sick Day Today

Half The Internet Took A Sick Day Today

Unless you took a personal spa day today, you know by now that Twitter, Shopify, Etsy, Reddit, Heroku and Netflix all either went down or weren’t functioning properly anymore after hackers unleashed an aggressive denial of service (DDoS) attack on the major DNS hosting server, Dyn, on Friday morning. The first attack was primarily centred …

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AdWords Launches Click-To-Message Ad Extension

AdWords Launches Click-To-Message Ad Extension

Soon enough, you’ll have another way to reach mobile device users via Google AdWords’ click-to-message ad extension. By utilizing this revolutionary tool, you’re opening yourself up to a new demographic, the phone phobic. This new tool is straightforward, giving the option to mobile device users to send a simple text rather than calling or having …

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Components of a Successful Holiday Marketing Campaign

Components of a Successful Holiday Marketing Campaign

With Canadian Thanksgiving behind us, you may be thinking, “Great, now we can focus on Halloween promotions!” …Right? Unfortunately, no. By this time, you should already have all of your Halloween promotions ready for rollout (and likely already running). Now is the time to get serious about Christmas. RJ Metrics reports that the days between …

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Google Penguin 4.0 Is Rolling Out! Now Part of the Core Algorithm

Google Penguin 4.0 Is Rolling Out! Now Part of the Core Algorithm

For all SEOs, this moment has been a long time coming.  Google first launched the Penguin update in 2012 in order to penalize websites that appear to spam the search results.  Google has always prided itself in providing accurate and valuable search results to users and has developed updates like Panda and Penguin to ensure that …

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Friendly Reminder: Google Now Penalizing Widget Links

Friendly Reminder: Google Now Penalizing Widget Links

If you’re an SEO that stays on top of the news and update, you would have heard this back in 2015.  Today on the Google Webmaster Blog, Google made a reminder about their policies on widget links. If you are unfamiliar with a widget, it is a small application that runs on your site.  The …

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Facebook SEO in 2016 and into the Future

Facebook SEO in 2016 and into the Future

Last month, online broadcast media monolith Facebook tweaked their algorithm to prioritize the posts of family and friends in newsfeeds at the expense of publishers. Last week, the algorithm was further updated to penalize clickbait” headlines. These changes are meant to improve user experience and signal a return to Facebook’s espoused core values, but they threaten the …

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ppc predictions | Award-Winning Digital Marketing Agency

What You Need to Know About AdWords Expanded Text Ads

The day that PPC experts have been waiting for has finally arrived – expanded text ads are now available for use. First mentioned in May of this year, Google announced that they would be expanding the allotted characters in their search ads but no mention of a specific date. With this being one of the …

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Image of the historic Carriage House on Murray Street in Ottawa's Byward Market. This was the home of the seoplus+ headquarters from 2016-2019. The image is a long historic stone building.

seoplus+ Headquarters Relocates to Ottawa’s Vibrant ByWard Market

It’s been months in the making, but we are pleased to officially announce the relocation of our Ottawa headquarters to the ByWard Market! We couldn’t be more excited about our new home at the historic Carriageway building at 55 Murray Street. The Carriageway is one of Ottawa’s most treasured heritage buildings, located in the heart …

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What the Instagram Update Means for Businesses & Brands

Chances are you’ve most likely come across an Instagram post or two about the looming Instagram update, but what is it and what does it mean for businesses and brands? We’ll break it down for you and explain why you shouldn’t worry too much about this update, and how you can overcome it! Debunking the …

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4 Ways the Web Design Trends of 2016 Can Help You Increase Conversions

As most in the design and marketing world know, every year brings along a new set of web design and user experience trends. Some are brand new, some innovative and some longstanding – some seem purely aesthetic, and some are interactive. From a business perspective, it’s important to understand what’s behind these visual trends in …

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5 new social developments 2015 how you can leverage them 2016 | Award-Winning Digital Marketing Agency

5 New Social Developments We Saw in 2015 (and How You Can Leverage Them in 2016)

While looking back on your year in marketing usually means reflecting on Google algorithm updates or changes in the search industry, 2015 was all about social media. We not only saw a huge number of new features and changes to our favorite social channels, but many new social channels were introduced to help shake things …

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Content Resources As They Emerge in 2016

Canva vs. Piktochart: Content Resources As They Emerge in 2016

So your first step in a content strategy is creating great ideas and pieces of your own blog, then expanding to other related blogs, then moving on to the likes of Slideshare, LinkedIn publishing, Triberr, Medium, and others. Of course there is more to it, but this is the basic three-step process when it comes …

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A Christmas ornament with the Instagram icon on it

12 Days of Digital Marketing: It’s The Most Instagram-able Time Of The Year

On the 12th day of Christmas, Instagram gave to me a reason to get excited for 2016! The past year has been incredibly exciting at Instagram as they continue to grow and develop. We’ll break down three gifts that Instagram gave to us this year:   Get Emojional – Emoji Hashtags   Instagram announced in Spring …

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A Christmas ornament with the Google AdWords icon on it

12 Days of Digital Marketing: Google AdWords Extensions & Call Forwarding

  Anyone can set-up an AdWords campaign, but not anyone can create a successful campaign. Google offers many guidelines to follow when creating a campaign and optimizing it for success, but there are a few “make or break it” points that can really push your campaigns to the limits. One of those points is ad extensions. …

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A Christmas ornament with the Snapchat icon on it

12 Days Of Digital Marketing: Social IS Mobile

  With mobile internet usage about to eclipse desktop browsing, we are about to enter the age of mobility. Yes, optimizing your website is extremely important, and yes, having a mobile-friendly app will take you far, but not far enough. As consumers are engaging more and more in the mobile sphere, it’s your job to …

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A Christmas ornament with the Pinterest icon on it

12 Days of Digital Marketing: Pinterest: Small, Yet Mighty

While it may not have the usership numbers of Facebook, Twitter, or Instagram, this purchasing powerhouse is not to be underestimated, especially when it comes to holiday marketing. Pinterest users are passionate, well-informed, and active consumers who use the platform as an organizational tool for their shopping needs. 93% of pinners are using Pinterest to …

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A Christmas ornament with the Receiptful icon on it

12 Days of Digital Marketing: Your Guide to Shopify Apps

Looking to take your Shopify store to the next level? You have the products, the branding, and the website visitors – now you need to convert visitors to customers. Here are some apps you can install in your store today to get your visitors to complete their checkout. Receiptful The probability of selling to an existing …

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A Christmas ornament with the Shopify icon on it

12 Days of Digital Marketing: 3 Reasons to Move Your Online Store to Shopify in the New Year

For those who may not know, Shopify is an e-commerce platform established in Ottawa in 2006. The platform now hosts over 200,000 online stores and $12 billion worth of sales worldwide. There are many reasons behind Shopify’s success and popularity amongst the e-commerce community – today we’re going to give you a few reasons why …

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Social apps Meerkat, Persicope, Medium and Blab.im

The New Breed of Social Networking for Business

When it comes to social media for business, it’s always been all about the big four—Facebook, Twitter, LinkedIn, and yes, Google+ (even if only for a short time). However, social media is actually one of the most fluid aspects for online marketers, meaning it’s always changing and there are always new opportunities. While you should …

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Paris social media case study

Fix It, But Don’t Forget It: Paris As A Case Study For Reactionary Social Media

Before delving into the social media management takeaways from this week’s events, I want to preface that this reflection is in no way meant to detract from the gravity of what occurred in Paris, nor minimize the loss of life that was mourned on the global stage. Social media is a powerful and ever-changing tool, …

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twitter hearts

Feeling the Love on Twitter

A big change has happened today in the world of social media, and you may have noticed it on Twitter. The favourite stars have disappeared into cyberspace (pun intended) and hearts are taking their place! Now, instead of selecting the ‘favourite’ star you can ‘like’ something with a heart. The idea behind the change is …

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esty in canada | Award-Winning Digital Marketing Agency

seoplus+ At Etsy: Made in Canada

For those of you who may not have heard, the one time a year Etsy pop-up shop is taking place this Saturday and Sunday at the Bell Sensplex in Kanata. This amazing event will feature handmade jewellery, crafts, delicious treats and much, much more! Starting at 9am and finishing at 4pm on Saturday, the first …

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instagram for business

How Your Business Can Grow with Instagram

If you haven’t heard of Instagram yet, there may be a chance you’ve been living under a rock for the last couple of years. As a widely used social networking application that allows users to share photos and videos, Instagram is quickly becoming the next must-have social media account for businesses. From sharing photos of …

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6 Simple Steps for SEO Success – An seoplus+ Infographic

[sociallocker id=”1982″]Download PDF [/sociallocker]         Find Your Keywords Before you think about anything else, you need to know what terms people are searching in Google when they’re looking for your services. These terms are known as keywords, and they are your bread and butter. If you’re a baker in Montreal, your keywords …

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Hi 2001 called and they want their website back

Hi, 2001 called and they want their website back

When you are trying to build a new website it’s difficult to know what trends are in style and what design elements you need to make your online presence something people will remember. Well fear no more, below is a quick list of those styles and items that aren’t “in” anymore. Too Much Design Thought …

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ottawa social media companies

Which Social Media is Best for Business?

Many business owners often wonder if social media is worth the time and effort, and it is, but only if you’re using the correct social media platforms. Start by identifying your target market and business goals, then read on to find out which social media platforms will be the most effective resource: Facebook Facebook, once …

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4 Reasons Your Business Needs a Website Redesign

4 Signs Your Business Needs a Website Redesign

Just like your toughest client, your website needs constant care and affection. If you don’t show it some love, it’s bad for business. Keeping your online presence up-to-date can do wonders for your brand’s visibility – so if you haven’t updated your website since the days of dial-up, here are a few reasons why your …

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pay per click management

5 Rookie AdWords Mistakes

Almost every business now dabbles in the world of pay-per-click advertising, but only a small percentage of it is effective. If your ad is showing up in the bottom right-hand corner of the Google search engine, chances are you’re doing something wrong. Learn from the pros and avoid these top 5 rookie AdWords mistakes we …

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Google and Twitter

It’s Official: Twitter & Google Have Reached a Deal

It’s been a while since tweets have appeared in Google search results, but they’ll be making a big comeback early this year. Some people may remember a time when this was common, but the deal between Twitter and Google expired in 2011. It is said that Twitter choose not to renew said deal, though Google …

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Google Leaks SEO Secrets

Google Leaks: SEO in 2015

Here are some MAJOR Google leaks, huge for SEO’s in 2015, courtesy of Graeme Kahn: 1. Google Panda – Quality is NOT only text now. It includes everything e.g. design, navigation, they are looking at “User feeling and experience on the website.” 2. Any page that has been hit by Google Panda or has thin …

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seo ottawa

Social Media Etiquette for Businesses

The New Year is just around the corner, and many of us already have personal goals set for 2015, but have you thought about your business goals? If they include utilizing social media to the fullest, it is extremely important that you use it properly, and professionally. Here are our top social media etiquette tips …

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remarketing

How Your Business Can Benefit From Remarketing

Remarketing has been quickly gaining in popularity as many marketing agencies and businesses are realizing how much potential it has. Don’t let your business fall behind by using outdated marketing techniques & learn how your business can benefit from remarketing: What is Remarketing The concept of remarketing is simple and easy to follow. It allows …

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google-experts

Google Partners Connect Event – October 15, 2014

  We’re hosting a livestream Google event, and you’re invited to join us. October 15th, 2014 from 2-3pm 343 Preston Street, 11th Floor Ottawa, ON K1S 1N4   It’s a great opportunity to learn about how to grow your business from Google experts. We’ll provide refreshments, all we need is your company. Please RSVP as …

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Google My Business Places

Understanding Google My Business

Many businesses know that their place on Google is extremely important, as users are unlikely to go to page three to find exactly what they’re looking for. Google My Business (formerly known as Google Places), allows users to enter search queries and turn up with instant results that they do not have to visit websites …

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free inbound traffic

The Beginners Guide to Pay-Per-Click Advertising

Marketing is essential to any business as it expands the consumer base and keeps businesses running day to day, without it staying afloat would be extremely difficult. Although there are many options for marketing, many companies and brands now look to digital marketing for guidance as traditional marketing mediums such as television, print and radio …

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twitter mute function

Twitter Introduces a New Mute Function

Just last week Twitter introduced yet another change, a new mute function that will allow its users to hide unwanted tweets from people they follow. You may think that this function seems familiar, and it is. Facebook came out with the very similar hide news feed feature quite some time ago, and although this new …

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twitter-update

The New Look of Twitter

The New Look of Twitter Twitter has recently rolled out its redesigned look, and it’s very similar to something we all know and love – Facebook. Although some people may love the new look, hate it, or love to hate it, the new look is much more user friendly. With more utilization of the page, …

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Inbound marketing, beneficial to consumers and marketers.

What is Inbound Marketing?

The way we live our lives have drastically changed over the last decade or so, for example many people choose to read news online rather than purchasing the daily newspaper. Just as the newspaper is seemingly becoming less popular so have traditional marketing techniques. The way of traditional marketing is over, and inbound marketing is …

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Social Selling: Brand First, Sales Second

Many businesses utilize social media as promotional tool however, as you may have noticed, some of businesses are able to use it to their advantage, while others aren’t. One of the biggest mistake businesses can make with social media is overly pushing sales and forgetting to stay true to their brand. Businesses need to remember …

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