Many businesses know that their place on Google is extremely important, as users are unlikely to go to page three to find exactly what they’re looking for. Google My Business (formerly known as Google Places), allows users to enter search queries and turn up with instant results that they do not have to visit websites for. Essentially this platform allows people to view a business’s location, contact information, operational hours, reviews, competition and Google+ account all in one place.
Critical for local SEO
Google My Business is a must-have if you are a local business. Not only is it free, it provides potential clients with your vital business information. It also allows for the ability to connect with your business, and leave reviews. Google’s My Business tool now also allows you to have a better look at your insights including visibility, engagement, your audience and trends.
Setting up your account
Setting up a Google My Business account is easy and straight forward. If your business had a Google Places account you have been automatically upgraded and can review everything simply by logging in. Once you have signed up Google will walk you through everything you need to know about Google My Business. After that you will be taken to a screen that has pulled basic information from your Google+ account, Google Places or Google search. Changing any of this information is easy and can be done on this page.
Connect with your customers
Connecting with consumers has never been so simple, as you can easily respond to both positive and negative reviews. By responding to reviews you are letting consumers know that care both about their concerns and your business reputation. Users are also able to view your location on a map and may call you by clicking on the phone number provided. You may also be pleased to know that Google My Business has been launched for android phones and should be available for iOS shortly.
Overall Google My Business can help increase your online visibility driving sales, improve your online reputation, and increase your social media presence. To get started with your own Google My Business click here.