seoplus+ Digital Marketing Resources

With playoff season heating up, fans across Canada are repping their team colours, and logos are taking center ice. But which one truly stands out regarding having the most AI-friendly design?  Using AI and AskPolly, an AI-powered market research tool, we set out to discover which Canadian NHL team logo leads the scoreboard in optimization. ...

Let’s start with an important distinction: your visual identity is a vital part of your brand, but it’s not the whole picture. Think of your brand as a complete puzzle. Your visual identity is one of the most visible pieces, but there are other essential components—like your messaging, tone, and values—that make up the full ...

The bigger picture behind your logo Let’s clear something up right from the start: a logo is not your brand. It’s not even your entire visual identity. Your brand is the full experience you deliver—how your business is perceived, how it communicates, and the emotional connection it creates with your audience.  Your logo is just ...