As a multi-location marketer, you know the stakes are high. You’re juggling big-picture strategy with endless day-to-day demands, all while being pulled in ten different directions. Vendors are supposed to make your life easier—but do they? Misalignment or inefficiencies can sometimes add unnecessary complexity. The good news? With the right approach, you can turn these …
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Multi-Location
How to Get the Most Out of Your Vendors as a Multi-Location Marketer
Nov 25, 2024 by Amanda Stephens
Multi-Location
Multi-Location Marketing Pain Points: Keeping Pace
Nov 21, 2024 by Amanda Stephens
Whether your business is growing or trying to optimize, marketing demands are always increasing. Maybe you’re moving into a new region, taking on an acquisition, or even adjusting operations by closing select locations. Whether it’s an opportunity for growth or a necessary consolidation, every change requires rapid, coordinated action across all marketing channels. And while …
Multi-Location
Multi-Location Marketing Pain Points: Granular Overload
Nov 6, 2024 by Amanda Stephens
If you’re managing marketing for a multi-location business, you know the drill. Every day, there’s a steady flow of small updates demanding your attention. It might be a request to update hours for one location because of a staffing issue. Another store might need a notice put up on social media due to electrical issues. …
Paid Ads
Google Reverses Decision to Phase Out Third-Party Cookies: What It Means for Your Business
Oct 30, 2024 by Jacob Cummer
For years, Google had been preparing advertisers for the eventual phase-out of third-party cookies. These cookies, which allow advertisers to personalize ads based on a user’s browsing history, interests, and demographics, were slated to be removed from the Chrome browser in 2024. This impending change meant that advertisers would face challenges in targeting the right …
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