seoplus+ Glossary

A Google Business Profile (formerly known as Google My Business) is a free tool that allows businesses to manage how they appear on Google Search and Google Maps. Creating a profile helps businesses increase their visibility, attract new customers, and engage with existing ones through various features. What is a Google Business Profile? A Google …

Imagine searching for a topic on Google and seeing a box with related questions right below the top results. This is the “People Also Ask” (PAA) feature. What is the “People Also Ask” box? The “People Also Ask” box is a search engine results page (SERP) feature that presents a list of questions related to …

Imagine your website suddenly drops in search rankings or disappears from search results altogether. This can be due to a manual action imposed by Google. What is a manual action? A manual action is a penalty applied by a human reviewer at Google when they determine that pages on a site violate Google’s spam policies. …

Imagine searching for a local service, like a coffee shop, on Google. At the top of the search results, you see a map with three highlighted business listings. This is the Local Pack. What is the Local Pack? The Local Pack is a feature on Google’s search engine results pages (SERPs) that appears when a …