seoplus+ Glossary

In the digital age, where businesses compete fiercely online, having a strong local presence is crucial. This is where NAP comes in, not a midday power nap, but something even more valuable—name, address, and phone number. Think of NAP as your digital storefront’s ID card. It ensures local customers can easily find you online, just …

Think of a majestic oak tree with a strong central trunk and numerous branches reaching outwards. The trunk represents the pillar page, providing the foundational knowledge and overview of a broad topic. Each branch symbolizes a cluster of related content, like blog posts or articles, focusing on specific aspects of the main topic. These branches …

Imagine a vast subway network connecting different parts of a city. Each station has clear signage and connects to other lines, making navigation easy. Now imagine a hidden station on the map, but with no entrance or exit points leading to the platform. This hidden station is like an orphan page. It exists and might …

Ever been to a happening nightclub with a strict bouncer? The bouncer decides who gets in and who doesn’t, just like a website’s robots.txt file. It acts as a set of instructions for search engine crawlers, dictating which pages on your website they can access and index. And just like that bouncer, they might let …