SEO

SEO Glossary: Local Pack

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SEO Glossary: Local Pack
SEO Glossary: Local Pack

Imagine searching for a local service, like a coffee shop, on Google. At the top of the search results, you see a map with three highlighted business listings. This is the Local Pack.

What is the Local Pack?

The Local Pack is a feature on Google’s search engine results pages (SERPs) that appears when a user makes a search query with local intent. It typically includes a map and three local business listings that are relevant to the query.

Why is the Local Pack important?

  1. Visibility: Appearing in the Local Pack provides prime visibility at the top of the search results, often before organic listings.
  2. Trust: Listings in the Local Pack often include reviews and ratings, helping to build trust with potential customers.
  3. Traffic: Being featured in the Local Pack can significantly increase website traffic and foot traffic for local businesses.

How to optimize for the Local Pack

  1. Google My Business: Ensure your Google My Business profile is complete and up-to-date.
  2. Local SEO: Optimize your website for local keywords and include location-specific content.
  3. Reviews: Encourage satisfied customers to leave positive reviews, as ratings can impact your placement in the Local Pack.
  4. NAP consistency: Make sure your business name, address, and phone number (NAP) are consistent across all online listings and your website.

By focusing on these strategies, businesses can improve their chances of appearing in the Local Pack, driving more local traffic and increasing visibility.

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seoplus+ Team

The award-winning seoplus+ expert team includes experienced and driven digital marketing specialists and business advisors. Since 2012, seoplus+ has provided demand generation and business growth services to companies ranging from SMBs to multinational enterprises. seoplus+ is best regarded for expertise with multi-location brands. Our team's rich and diverse backgrounds range from SEO, PPC, social media, content creation, digital PR, UX design, web development, and ecommerce, to customer success, lead generation, and growth strategy. seoplus+ is also an SEMrush Agency Partner, Google Premier Partner, and Shopify Partner.

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