In my time at seoplus+, I’ve participated in hundreds of calls and meetings with our multi-location clients. One of the biggest pain points, especially early on, is having an understanding of what’s working and what isn’t from a marketing perspective. Which stores are driving the highest volume of activity? Is your messaging resonating more in …
seoplus+ Digital Marketing Resources 📝
Our digital marketing agency experts use a variety of SEO, PPC, social media, keyword research, and digital marketing resources and tools. Here are some of them we recommend that you can explore.
SEO
SEO vs. PPC: Which Is Right for Your Business?
Jul 24, 2023 by Alexa Rees
In today’s digital landscape, online advertising has become a necessity for businesses seeking to reach their target audience and drive conversions. With the ever-growing competition, it’s essential to leverage effective strategies that can maximize your online visibility and attract relevant traffic. Two popular methods of online advertising are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) …
Web
5 Reasons to Hire an SEO Agency For Your Website Redesign or Migration (Plus Launch Checklist)
Jul 13, 2023 by Cara Corbett
As Canada’s top SEO agency, we’ve heard our fair share of website migration horror stories. It always goes a little something like this: The client comes to us asking for help because they have seen a significant drop in traffic and rankings. When digging into the timelines, they let us know that they have recently …
Web
How to Interpret Heatmap Tracking for UX
Jul 12, 2023 by Brandon Telford
Imagine your company uses a subscription-based service model, and you’d like to increase the number of signups on your website. But right now, they’re far too low! You might consider auditing your website analytics, or wish to perform some user testing to address some of the concerns. Both methods are great at building out a …
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