seoplus+ Digital Marketing Resources

Let’s start with an important distinction: your visual identity is a vital part of your brand, but it’s not the whole picture. Think of your brand as a complete puzzle. Your visual identity is one of the most visible pieces, but there are other essential components—like your messaging, tone, and values—that make up the full …

Eight years ago, I wrapped up my college internship at seoplus+ by writing a blog post titled My Experience in Digital Marketing. In that post, I confidently claimed, “In my six weeks, I’ve learned more about digital marketing than in my entire three-year program.” Looking back now, I can’t help but smile at how little …

The bigger picture behind your logo Let’s clear something up right from the start: a logo is not your brand. It’s not even your entire visual identity. Your brand is the full experience you deliver—how your business is perceived, how it communicates, and the emotional connection it creates with your audience.  Your logo is just …

It’s natural to start recognizing specific social media posts and think, “This has to be written by AI.” And why not? If you’re short on time, using tools like ChatGPT to craft a caption in a minute instead of ten makes perfect sense. Social media managers everywhere have a love-hate relationship with AI—it can streamline …