Every customer goes through a journey before they make a purchase, known as the “buyer’s journey” or “customer funnel.” This journey consists of different stages, from the moment they first become aware of a need or a product, to the point where they make a decision to buy. Understanding this journey is key to effectively …
seoplus+ Digital Marketing Resources 📝
Our digital marketing agency experts use a variety of SEO, PPC, social media, keyword research, and digital marketing resources and tools. Here are some of them we recommend that you can explore.
Marketing
The Buyer’s Journey Handbook: 99 Real-World Examples [LAST UPDATED November 2023]
Nov 20, 2023 by Amanda Stephens
The Manifest Awards seoplus+ as Toronto’s Most Clutch Reviewed B2B Leader for 2023
Nov 1, 2023 by seoplus+ Team
In this digital age, your business needs a reliable partner with a proven track record — a well-rounded team like seoplus+. For over a decade, we’ve been providing extensive digital marketing services to businesses around the globe. Our team doesn’t shy away from challenges. In fact, we’re dedicated to thinking outside the box to deliver …
News
AI Content Campaign Drives Increase in Search Visibility for E-Commerce Retailer
Nov 1, 2023 by seoplus+ Team
Our client is a leading supplier of incontinence products in Canada. They are a family-owned business offering a wide selection of medical supplies and home care products to assist in daily life. They hired seoplus+ to improve organic and paid search results. Download Case Study Goals: Challenge: Approach: Results: …
Maximizing ROAS Through Ad Fraud Prevention
Oct 18, 2023 by Lisa Westlund
Pay-per-click advertising fraud has emerged as a significant challenge for marketers. According to a report by Juniper Research, an astonishing $84 billion of ad spend will be lost due to ad fraud in 2023, making up 22% of all advertising spend. With such a substantial amount of ad spend being wasted due to ad fraud …
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