When you stick to the same social media strategy for too long, things can start to feel stale. Your audience knows what to expect and may have heard your messages so often that they tune out, leading to lower engagement. For the Mortgage Advisors, an independent mortgage and brokerage firm in Ottawa, Ontario, it was clear …
seoplus+ Digital Marketing Resources
Our digital marketing agency experts use a variety of SEO, PPC, social media, keyword research, and digital marketing resources and tools. Here are some of them we recommend that you can explore.
SEO
Unlocking Growth: How a Strategic Social Media Overhaul Boosted Page Engagement by 125%
Nov 4, 2024 by seoplus
Paid Ads
Google Reverses Decision to Phase Out Third-Party Cookies: What It Means for Your Business
Oct 30, 2024 by Jacob Cummer
For years, Google had been preparing advertisers for the eventual phase-out of third-party cookies. These cookies, which allow advertisers to personalize ads based on a user’s browsing history, interests, and demographics, were slated to be removed from the Chrome browser in 2024. This impending change meant that advertisers would face challenges in targeting the right …
Marketing
Why You Need a Full-Funnel Marketing Strategy
Oct 28, 2024 by Lisa Westlund
Achieving sustainable growth for your business requires more than just isolated marketing efforts that you turn on and off—it demands a long-term strategic approach that considers every stage of the marketing funnel. It’s probably no surprise that aligning your marketing efforts across the entire funnel—from awareness down to loyalty—takes significant research, planning, testing, and investment. …
Digital PR
Pitch Perfect: Quality Over Quantity Wins in Digital PR
Oct 22, 2024 by Catherine Hansen
“I would love it if your team could get us featured in The Globe and Mail or Toronto Star this week.” My goal has always been to get my clients placed in their dream outlets. I am driven by results, brand visibility, and thought leadership. Often, big names like the Globe and Mail, Toronto Star, …
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