Overview:
A spontaneous social video, filmed in a single take using a trending sound, became a viral sensation across the seoplus+ Instagram page, showcasing the power of relatability, trendspotting, and simplicity in content creation.
Download Case StudyThis case study outlines how the seoplus+ social media team leveraged a trending sound to create a quick and relatable video that quickly gained popularity. Created in under five minutes using only a smartphone and the TikTok app, the video was cross-posted to Instagram. It quickly garnered over 600,000 views (and counting), demonstrating that agility and authenticity can sometimes outperform polished production.
Objectives:
The primary goals of this campaign were to:
- Capitalize on a trending sound to increase reach and engagement.
- Humanize the brand with a lighthearted, fun video.
- Create a relatable social moment that prompts shares and reactions.
There was no paid promotion or extensive planning, just a quick gut instinct from the social team to engage the audience in a moment of work cultural relevance. This was the type of video where your automatic thought was, “I have a friend to send this to.”
Challenge:
The success of trend-based content often hinges on speed and instinct. The seoplus+ team had to overcome two key hurdles:
- Real-time responsiveness: Acting quickly enough to participate in a viral trend.
- Platform unpredictability: Would a raw video resonate with the audience or get lost in the algorithm?
Despite these unknowns, the team decided to trust their instincts and post anyway.
Approach:
- Trendspotting: The team noticed a trending workplace audio clip and quickly recognized its potential to connect with a professional audience.
- One-take filming: The video was filmed directly in the TikTok app using a smartphone– no edits, no filters, or retakes.
- Relatable content: The content captured a familiar workplace sentiment, prompting many viewers to tag colleagues or share the post with friends.
- Cross-platform distribution: The same video was uploaded to Instagram to maximize organic exposure.
This minimal-effort, maximum-impact approach allowed the team to move quickly and efficiently without sacrificing creativity.
Results:
- Instagram Views: 600K+ and climbing. Although the team filmed through the TikTok app, it was on Instagram where the video gained traction. Demonstrating the importance of cross-promotion across different platforms.
- Engagement: & Community Reaction: Positive sentiment, increased relatability, and a surge in followers and engagement.
- Internal Impact: Validated the value of nimble, trend-driven content and reinforced the importance of trusting creative instincts.
“We couldn’t believe how quickly it took off, it’s a great reminder that sometimes the simplest content can have the biggest impact,” — (Maddie Grainger, Operations Coordinator).
Conclusion:
This case study exemplifies the power of authenticity and speed in digital content creation. By leveraging trending audio and embracing a raw, unpolished aesthetic, the social media team achieved viral success without overthinking the process. It’s a testament to trusting your instincts, knowing your audience, and not being afraid to hit “post.”
