Make It Wrk: How Video Drove Clicks, Conversations & Conversions

Wrk had a powerful story to share—and no time to waste.

Wrk is a robust automation platform designed to streamline virtually any aspect of business operations. They had a goal: Convey that value proposition clearly, or flatline. With seoplus+, they got high-impact creative that delivered measurable results, fast.

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Challenges

Automation is seen as a simple solution—yet explaining it without jargon or technical overload can be complex. Wrk’s challenge was twofold: speak to multiple distinct audiences with tailored messaging, and do it with speed and efficiency. The videos needed to resonate on an emotional level, showcase value in under a minute, and maintain premium production quality across channels.

Solution & Process

seoplus+ worked closely with Wrk to define what appeals to their Ideal Customer Profiles (ICPs) and visually distill key messaging that would resonate across each audience segment. 

Healthcare decision-makers—particularly CIOs and CMOs—prioritize solutions that deliver clear, measurable ROI. In demanding, hybrid healthcare environments, they seek tools that simplify workflows, reduce operational burden, and ultimately support better patient outcomes.

To resonate with this audience, Wrk must be positioned as a direct, high-impact solution: one that speaks their language of efficiency, cost control, and clinical value without adding complexity.

Creating visual content that resonates across similar verticals reinforces a cohesive, authoritative brand presence—strengthening recognition and trust in key markets.

• We executed two distinct video concepts to align with Wrk’s goals:
  • Live-action video: Shot onsite at seoplus+ HQ, this version highlighted real-world use cases and was customized into three tailored cuts—one for each ICP.
    • The target audience—seasoned healthcare professionals—responds best to relatable, real-world settings, making a simple office location an effective backdrop.
    • Filming onsite streamlined the production process, saving time, removing the need for travel, and improving overall efficiency.
    • This approach was cost-effective, requiring no additional expenses for the client.
      
  • Animated explainer: A fully animated video showcased Wrk’s AI-powered chatbot using motion graphics and AI-generated voiceovers, making a complex solution feel intuitive and innovative.
    • The concept was too nuanced to articulate effectively through text alone, making animated visuals essential to convey Wrk’s value and functionality with clarity.
      • By leveraging the audience’s existing familiarity with chatbots, we used that baseline to visually highlight what makes Wrk’s solution distinct.
      • Motion graphics enabled us to communicate a complex idea efficiently, capturing attention and understanding in less time.

Results

• 4,900 targeted video views from high-intent audiences
• 2,981 clicks driving engaged traffic to key landing pages
• 3 qualified leads generated directly from campaign activity

61% CTR. These results reflect not just reach, but precision: performance content engineered to drive real business outcomes.

Why It Worked:

• Precision targeting: Each video spoke directly to a well-defined ICP, eliminating vague, catch-all messaging.
• Clarity through creativity: Animation simplified technical content while enhancing brand perception.
• Humanized storytelling: Humour and a conversational tone made automation approachable and engaging.

Conclusion

This campaign demonstrated how strategic messaging, rapid production, and creative storytelling can accelerate audience engagement—even with complex B2B offerings. For Wrk, it wasn’t just about awareness—it was about connecting with the right people and sparking conversations that convert.

“We needed to tell a complex story quickly and clearly, without losing the human element. Our videos captured attention and truly connected with Wrk’s audience, helping turn views into real conversations and conversions.”

 — Aleksandar Krsmanovic, Paid Ads Team Lead, seoplus+