The Global Search Awards are a celebration of the people and agencies who make a big impact in the industry of SEO, paid ads, and content marketing.
We’re excited to share that seoplus+ won our first-ever Global Search Award in the category of Best Canadian PPC Campaign. This campaign was run in partnership with Robillard Hearing Centres and helped this iconic local chain of audiology clinics stay ahead of the curve in the face of the COVID-19 pandemic.
Said the judges:
“We admired how this winning submission tackled the audience by grouping funnels and following through the buying stage with them. Marrying the data between offline and online visits was also impressive. We appreciated the empathy shown to the end user, and we were impressed by how they overcame their challenges.”
Ensuring a vulnerable senior population could still have access to vital hearing health support, our paid ads specialists worked with Robillard Hearing Centres to pivot to online hearing test solutions. We ensured this audience could connect with their audiologist through the tactical use of localized messaging, automation, and a full-funnel PPC strategy across all Google advertising channels, including Search, Display, and YouTube. The holistic funnel we built ensured we could effectively scale the client’s budget and YoY lead growth to dominate the local audiology industry and serve the local senior population with essential hearing health solutions. At seoplus+ our mission is to make life better for clients – and their clients. It was a privilege to live out this mission in partnership with Robillard Hearing Centres.
We also have the privilege of being shortlisted for Best Large Integrated Search Agency, alongside world-class agencies from around the world including the US, UK, Ireland, and UAE.