Facebook recently introduced some additional features for anyone using a Facebook for Business Page. This is a great way to drive your social following back to your website to increase conversions. We hope that other Social networks will follow-suit (think LinkedIn, Twitter etc.)

Are you wondering how to create a call-to-action button on your Facebook page?

Here’s a step-by-step guide:

Step 1: Navigate to your Facebook Page and select the “create call-to-action” button.

Step 2: Select your button preference — can be book now, contact us, use app, play game, shop now, sign up, or watch video

Step 3: Enter your landing page URL, and if you have a mobile website (ie m.yourdomain.com) enter that. If your website is responsive, you don’t need to fill out the mobile field.

Step 4: Choose a destination for users on iOS. This can be a mobile-friendly website or iOS app.

Step 5: Choose a destination for users on Android devices. This can be a mobile-friendly website or Android app.

Step 6: That’s it! Now you can view your results to see how many people have clicked your CTA over the past 7 days.

Great! You now have your very own CTA on your Facebook cover photo!

Brock Murray

Brock Murray is the COO and co-founder of seoplus+ digital marketing agency. As the driving force behind this award-winning, full-service agency, Brock's passion is helping businesses establish, grow, and maintain their online presence. With the help of SEO, PPC, social media, content marketing, and more, Brock and his team help clients of varying sizes and verticals, from small, local retailers to large, multinational enterprise companies.

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