Blog / Authors / Brock Murray

Brock Murray

Brock Murray
Brock Murray is the COO and co-founder of seoplus+ digital marketing agency. As the driving force behind this award-winning, full-service agency, Brock's passion is helping businesses establish, grow, and maintain their online presence. With the help of SEO, PPC, social media, content marketing, and more, Brock and his team help clients of varying sizes and verticals, from small, local retailers to large, multinational enterprise companies.

Recent articles by Brock

seoplus+ Shortlisted for “Best Agency Culture” at the 2022 Global Agency Awards

seoplus+ Shortlisted for “Best Agency Culture” at the 2022 Global Agency Awards

The Global Agency Awards are a celebration of the people and agencies who make a big impact in the industry of digital marketing, SEO, paid ads, and content marketing. seoplus+ has the distinction of being shortlisted in the category of “Best Agency Culture” at the 2022 Global Agency Awards. This category celebrates the agencies who …

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Leverage the $4-Billion Digital Adoption Program for Your Business

Leverage the $4-Billion Digital Adoption Program for Your Business

The digital shift is well underway, with more than 93% of Canadians having access to internet at home, and more than 84% using the internet to conduct business, such as shopping online. Companies that do not have a digital presence, or who have a digital presence that is not optimized for mobile, accessibility, or conversion …

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seoplus+ and CanExport

seoplus+ to provide Digital Marketing support for CanExport Program

seoplus+ partnering with Canadian organizations to provide SEO services, paid advertising management, and e-commerce consulting in conjunction with CanExport funding grant program for SMEs. If you’re a business, times are tough. Turbulent, even. But not having an adequate digital marketing strategy in place can make those seas all the choppier. The optimal approach is, unironically, …

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covid response how to carry yourself | Award-Winning Digital Marketing Agency

How to Carry Yourself in the Face of Crisis

As each one of us continues to adapt to the new reality of life, the dominance of COVID-19 has brought a myriad of both challenges and opportunities. As a founder of a successful digital marketing agency that’s been in business for almost a decade, with years of prior professional marketing experience in uber competitive industries …

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Investigating February's Organic Rankings Volatility

Investigating February’s Organic Rankings Volatility

If you monitor your search engine rankings like a hawk, you may have noticed that there’s been a lot of movement in organic rankings in the last few days. The volatility has got news wires in the SEO community heating up today, with SEMRush and SERoundTable spreading the word about another possible Google algorithm update. …

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Mobile Web Browsing Overtakes Desktop Usage for the First Time Ever

Mobile Web Browsing Overtakes Desktop Usage for the First Time Ever

Global stats provider StatCounter has released a study which announced that mobile and tablet internet usage has exceeded desktop for the first time worldwide. Mobile use has been trending upward since the advent of the smartphone and the widespread use of tablet devices, but it took until October 2016 for global mobile and tablet internet …

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Google Data Studio Now Available in Canada

Google Data Studio Now Available in Canada

The wait is over. Google announced today that Google Data Studio (beta) is now available in Canada. This is part of Google’s rollout of their integrated data and marketing analytics product, Analytics 360 Suite. Google Data Studio gives you the tools you need to turn your analytics into beautiful, easy-to-read reports through their data visualization technology. Data …

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Image on standard seoplus+ blue triangle background, with mobile device illustration in the foreground. On the mobile device is a sample article with a remarketing ad. The remarketing ad features a shoe, a sale sticker, and a "Shop Now" button.

Remarketing Tips from a Paid Ads Expert

What is re-targeting / re-marketing? You know how you’re shopping on [some big site – Canadian Tire, Walmart etc.], you leave the site, and suddenly there are ads following you around the internet asking you to come back and buy that shirt. That’s remarketing. Remarketing is a great way of re-engaging visitors who have visited …

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Image on standard seoplus+ blue triangle background, with illustration of a voting ballot box in the centre.

Political SEO and the Power of a Redirect

If you’re like me, you’ve probably come across a meme of Donald Trump bragging about having bought JebBush.com and setting the site to redirect to his own campaign page. The meme is partially truthful – JebBush.com does indeed redirect to DonaldJTrump.com. However upon further research this humorous coup is slightly too good to be true. …

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5 simple SEO tricks

5 Simple Optimizations for Your Website

There are so many things you can work on when it comes to your online presence: your website structure, content, graphics, social media, off-site (links, citations), paid social & search. The list goes on and on. It can be overwhelming to anyone – particularly non-technical folks. See below for five things you can do to …

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Why Customer Loyalty Means Everything in 2016

Why Customer Loyalty Means Everything in 2016

It’s Not All About New Customers. You Want Loyal Ones! As you set out your business goals for 2016, I can probably guess a few of them. Increase sales. Reduce expenditures. Grow brand awareness. Give back more to the community. Where does improving customer loyalty fall on the list? If it’s not at the top, …

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Google Analytics 101

Google Analytics 101

Meet Bob. He runs a small pet store on Roncevalles Avenue in Toronto. Every time a customer walks in the door, he has an instant sense of them. With just one glance, he can tell their gender and age. He can tell how long they spend looking at dog food versus dog toys. He can …

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Roofmaster Roofing Ottawa

Featured Client: Roofmaster

Roofmaster specialize in residential re-roofing, heritage roofs, metal roofs, siding, roof repairs and skylight installation. Over the past several years, they have established a solid reputation as the ‘go-to’ roofers in the Ottawa Region; including Kanata, Barrhaven, Nepean, Orleans and South Keys. They continuously strive to provide a high level of value and customer service …

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A Christmas ornament with a check mark icon on it

12 Days of Digital Marketing: Optimize Your Internal Pages for Conversions

  A conversion is any desired action by a visitor on a web page. It could be as simple as clicking a link to another page on your site, filling out a form (like an newsletter sign-up), or completing a purchase. The goal of conversion tracking and marketing is to “convert” website visitors into paying customers. Using …

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Watson Analytics Jeopardy!

The Power of the Jeopardy-Winning Supercomputer Is Now Yours

In 2011, IBM’s supercomputer Watson appeared on Jeopardy! to face off against Ken Jennings (he of the longest unbeaten run in show history) and Brad Rutter (all-time biggest prize winner in show history). The computer system dubbed Watson emerged victorious in the two-part match, winning the $1 million prize with a final score of $77,147 .   …

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Negative SEO

How I Turned a Negative SEO Attack into a Positive

As a self-proclaimed SEO addict, I check my backlink profile nearly everyday. I like to monitor which marketing efforts have generated backlinks (such as those listed in my recent article on outreach.) To my surprise on September 16, I noticed some really spammy links with some pretty interesting anchor text pointing to my domain. Right away …

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Real Examples of SEO Outreach That Produced Traffic, Increased Social Following & Landed HUGE Backlinks

3 Real Life Examples of Outreach That Produced Traffic, Increased Social Following and Landed HUGE Backlinks

Back in August, growth marketing guru Sujan Patel wrote about the data behind viral hits like Psy’s Gangnam Style, The Harlem Shake, and #thedress. These global viral phenomena, along with the more modest viral posts achievable by small and medium-sized businesses, are examples of the incredible heights that can be achieved when skill, luck, and …

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Alphabet bg

Google Rebrands as Alphabet

HUGE news in the online world today, as Google has announced that they are rebranding as Alphabet (http://abc.xyz). What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main …

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Effective Strategies for B2B Marketing1 | Award-Winning Digital Marketing Agency

30 Professionals Weigh in on Their Most Effective Strategies for B2B Content Marketing

We asked a variety of founders, marketing managers, and online marketing experts: “When it comes to content marketing, what is the single most effective tactic or strategy for B2B companies and why?” There was an overwhelming response, and we’ve highlighted our top expert opinions. Leverage Relationships/Influencers for Mentions/Links – 2 E-Books/Whitepapers with Paid Ads – 3 Be a …

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shopify ranking | Award-Winning Digital Marketing Agency

How to Rank a BRAND New Shopify Store: A Live Case Study

My newest project – I’m going to be setting up a new partnership with a roofing parts supplier and I will setup a brand new Shopify store. I’m going to document all SEO tasks performed on a BRAND NEW domain and Shopify store. This will be particularly helpful for all those who have a beautiful …

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.htaccess File For Live SEO Case Study

This is the .htaccess code to optimize my site from the live SEO case study. NOTE: if you are using WordPress or any other CMS that relies on an htaccess DON’T USE THIS CODE! You will break your CMS. I recommend only every making changes to your .htaccess if you truly know what you are …

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Social Media Post Ideas

13 Social Media Post Ideas for Social Media Managers

Token Giveaway Giving your customers a small token after their appointment will make sure they remember you. Take a photo and include it in your message to entice them. Give a Referral Referrals go both ways. Everyone likes to get referrals, but how about giving them? Make an effort to give a referral to someone or to …

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Google Fonts Download

Download Google Fonts Collection

Google’s has a gigantic collection of open-source fonts — called Google Fonts. It has grown steadily in popularity since launching over four years ago. The quality of the typefaces varies greatly, but if you’re in search of new fonts it’s a great place to look. Google has made the process of using its collection of typefaces on the Web quite simple, but browsing …

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How to Avoid SPAM in Salesforce Leads

How to Reduce Spam Leads in Salesforce With Web-to-Lead

It’s always  a great feeling to get leads through your website. However it is a bit demotivating when you go to review the lead and you realize it’s SPAM! I noticed we were getting 1-2 “leads” daily around 3-4 AM, with the company name often being ‘Ranks India’. I realized the only way to block this automated …

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Lunch with Google - Eat- Learn - Swag

Lunch with Google and seoplus+

Confused about digital marketing? This is your chance to get your questions answered directly from Google. About the Event If you’re hungry for comfort food and insider info about the latest in digital marketing, you’re in luck. seoplus+ is hosting an exclusive Google event, Lunch with Google, and you’re invited. This is your chance to …

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Amanda Murray AdWords Certification

Our Content Marketing Specialist is Now AdWords Certified

In order to become a certified Google partner, you must demonstrate your expertise with a series of intensive exams on the following topics: AdWords Fundamentals, Search Advertising, Video Advertising, Shopping Advertising, and Display Advertising. Additionally, you can demonstrate your knowledge of Google Analytics best practices with the Google Analytics Individual Qualification (IQ) exam. We are …

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Mobilegeddon is coming soon - your website needs to be responsive or mobile-friendly!

Webinar: Preparing for “Mobilegeddon” on April 21 – Google Mobile Search Changes

Mobile site? Responsive Design? New website? AAAH! Have you heard about “Mobilegeddon”? It’s the most significant algorithm change in Google history, and will be catastrophic to businesses who aren’t prepared. Let us make sense of all the buzz and relay it in terms that you’ll understand. In this 30-minute webinar, we will cover three items: what …

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We’re Hiring! Looking for an SEO Specialist in Ottawa

Job description We are currently looking for a full time SEO Specialist at our head office in west Ottawa. The ideal candidate is a self-starting, enthusiastic, and driven professional, looking to further their own career and education with constant innovation. They are comfortable working in a non-traditional environment, and want to support company growth by …

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Google Partners and YouTube Connect

Join us for Google Partners YouTube Connect

We’re hosting another great Google Partners live stream event, about video advertising on March 25, and you’re invited to join us. It’s a great opportunity to learn about how to grow your business with video ads from YouTube experts. We’ll provide refreshments—all we need is you. Please RSVP as soon as possible, space is filling …

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Creating a CTA button on my Facebook page

How To Create a Call-to-Action Button on Your Facebook Page

Facebook recently introduced some additional features for anyone using a Facebook for Business Page. This is a great way to drive your social following back to your website to increase conversions. We hope that other Social networks will follow-suit (think LinkedIn, Twitter & Google+)… Are you wondering how to create a call-to-action button on your …

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YouTube Video Marketing

2015 YouTube Marketing Guide

As the third most-visited site, second most-popular search engine, and number one video site online, YouTube is an undisputed powerhouse of the digital era. With over four billion videos streamed daily and more than one billion unique monthly visitors, any savvy marketer can recognize YouTube as a cost-effective marketing tool with incredible exposure potential. Here’s …

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Drive Sales by using LinkedIn

6 Killer Ways to Drive Sales with LinkedIn

LinkedIn can be a powerful resource when looking to drive sales, particularly for business-to-business (B2B). Here are 6 ways you can increase your sales with LinkedIn: 1. Build Your Profile Having a fully-fleshed out profile is the best way to communicate your strengths and proven abilities. You need to convey all of your relevant skills …

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Don’t Waste Your Budget on the Yellow Pages – Invest in Digital Marketing Instead

Long gone are the days when a business named themselves AAA in order to be the first company listed in their Yellow Pages category. Now businesses are rallying to get the coveted top rated spots on Google search engines in order to be the first company people call when they need a service. So what does this …

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6 Creative Ways Content Marketing Can Increase Your Sales

So many small businesses make the mistake of building a website under the misconception that “if they build it they will come”. Unfortunately, the world on the web is just as competitive as the world of business. If you are not actively seeking customers you will not generate leads or attract business. Content marketing is the …

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social media circle nobckgd | Award-Winning Digital Marketing Agency

Why Social Media is Important for Local Businesses

With the emergence of technology as the end-all-be-all for better business recognition and development, it seems silly for businesses to thrive reputably without the implication of social media marketing. As many people in the dawn of the technological age are still resistant towards social media integration for their own business, here’s a few reasons why …

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hero meet our team | Award-Winning Digital Marketing Agency

Google+ Rolls Out Vanity URLs to All Linked Pages

Google has finally rolled out vanity URL’s on all Google+ linked pages. This has been long overdue with users being forced to access pages consisting of up to 16 characters. See below for a tutorial on how to activate your Vanity URL! Step 1 Access your Google+ Page. If you are eligible for a vanity …

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Building an Effective Digital Marketing Strategy

With the rise of Google and the fall of the Yellow Pages, small and medium size businesses are quickly learning that to attract new clientele they must allocate marketing budget towards online marketing, such as Search Engine Optimization. Gone are the days of posting an ad in a phone book and waiting for the phone …

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seoplus+ Gets a 3D Logo

Thanks to our friends at 3D Printler we now have our very own 3D logo! This amazing Ottawa-based company offers 3D design, build, print and consulting. In case you’ve never heard of 3D printing, according to Wikipedia: “3D printing is a process of making a three-dimensional solid object of virtually any shape from a digital …

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6 Ways to Make Your Content Go Viral

With the rise of social media and blogging, content marketing has become an integral part of any online marketing campaign. So what is content marketing? According to CopyBlogger.com “Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is …

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SEO and Social Media: A Beneficial Symbiosis

The two most prominent tactics in online marketing today revolve around SEO and social media. Learning how to combine them to feed off of each other will help you achieve a better online presence as well as to reach your customers and keep them engaged. Getting the Low Down Nothing gets people talking more than …

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Local SEO in Ottawa: A Guide to Success

When it comes to local SEO there is more to the formula than key words and phrases cleverly placed throughout well written content. There has to be an SEO strategy that encompasses all of the online marketing tools you have at your disposal and use them to apply grassroots tactics in a new world of …

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Social Media for Business Marketing

Social media allows us to connect and build relationships with both current and potential customers. Unlike traditional media, social media is a two-way street. It allows for everyone to contribute to the conversation. Social media also levels the playing field. The cost for small businesses to participate is much lower than other traditional marketing initiatives …

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What are the Different Types of Content – And Which Can Boost Your SEO Efforts?

When we talk about content in the context of your search engine optimization strategy, we’re actually talking about multiple types of content. Today we’d like to look at four types and how they can help (and harm) your SEO efforts. The first type is good old fashioned plagiarism. This is when you appropriate someone else’s content as yours. …

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How Google’s Author Tag Adds an Element of Authority to Your Blog and Brand

The predominant mantra around search engine optimization success is that “content is king.” After all, powerful and compelling content is the cornerstone of your blog and, in turn, your SEO efforts. Yet as anyone who’s received a spam email can attest “content” alone isn’t enough, and that’s because “content” is relative. A more accurate manta is “quality content …

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clutch logo

seoplus+ is now a Google Partner

We are very proud to announce that seoplus+ is officially a Google Partner. According to Google “Being a Google Partner means that we trust you, and clients should too — your business is healthy, your customers are happy, and you exhibit Google best practices.” Since we launched our company we have been dedicated to offering …

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SEMPO Canada Roadshow Meetup – May 29th

Come out and see Brock Murray present at the next SEMPO Canada Roadshow Meetup on 5 Ways Your Blog Will Complement Your SEO Efforts. While it may sound like a daunting task, one of the best strategies to aid your SEO campaign is blogging. Why?  Because regularly publishing company blog posts produces fresh shareable content, which increases …

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Tracking the ROI of Social Media

When dealing with social media marketing, a business needs to carefully balance embracing the more humanistic aspects of the medium while still keeping an eye on the bottom line. Social media marketing costs money. Even if social media marketing is budgeted as part of the PR department, at some point it still must demonstrate some …

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herzing college blog site preview | Award-Winning Digital Marketing Agency

We have just launched Herzing College Ottawa’s blog!

We have just launched the blog for Herzing College Ottawa! Check it out at http://www.collegeinyourcommunity.ca About Herzing College: Herzing College, Ottawa is conveniently located in the east end of Ottawa in the St. Laurent Shopping Centre. Tailored to meet the demand for Health Care, Business and Technology professionals in the nation’s capital, Herzing’s curriculum is designed to …

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What’s the Most Efficient Way to Gauge the Health of Your Firm’s SEO Efforts?

A common misconception around search engine optimization is that it’s an add-on or a secondary consideration to your online marketing efforts.  But at the end of the day, SEO is just as important as any traditional marketing channel, be it print advertising or e-mail marketing, and should be treated as such.  This means a rigorous dedication to …

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Google AdWords Qualifed Individual – Brock Murray

We would like to announce that our SEO & Social Media Marketing Specialist, Brock Murray is now officially Google Adwords Qualified. Today he was presented with his Google Adwords Search Advertising Certificate. To become Google AdWords certified, you must pass a series of rigorous exams, including the Google Advertising Fundamentals Exam and one of either: – …

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Still Not Sold On SEO? Perhaps These Staggering Numbers Will Change Your Mind.

Are you not sold on SEO? When thinking about your online marketing strategy, you have many tools at your disposal. A recent study has shown that one tool in particular – search engine optimization – can yield disproportionately positive results. Research from eConsultancy found that 94 percent of Web users, when given the choice, select organic search results over …

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search engine marketing search engine optimization2 | Award-Winning Digital Marketing Agency

New York Times Looks at the State of Search Engine Marketing – A Must-Read

If you’re looking for a helpful article to help frame your online marketing and search engine optimization strategy, look no further than this piece in the April 3rd edition of the New York Times. The article looks at Google’s continued dominance in the search field as well as the types of challenges the Mountain View giant is facing – …

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Facebook Graph and the Future of Search

When it comes to searching for content on the internet, there are giants who are known to dominate the business. For instance, Google is known to be the most popular search engine with other players in the market content with competing for the ridiculous market percentage left by dominating Google. Despite all these innuendos to …

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seo roi 300x173 1 | Award-Winning Digital Marketing Agency

What’s the Most Effective Metric in Measuring Your SEO Campaign’s Success?

When it comes to understanding the impact of your search engine optimization efforts, measurement is key. After all, you need some sort of quantifiable assessment to objectively gauge the potential return on your investment. So what is a good metric for success? It can vary by the company, but one metric is irrefutably powerful: the …

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With an Eye on the Mobile Market, Google Changes its AdWords Campaign

Big news coming out of Mountain View, California, where Google recently announced it would alter its popular AdWords program. These changes could have a profound impact on your PPC management, and online advertisers aren’t too happy about it. Basically, Google is transitioning towards what it calls “Enhanced Campaigns,” whereby the advertiser provides specifics around the …

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Social Media Sneezers

What are Social Media Sneezers?

Back before social media conquered the world, there was the esteemed “taste-maker.” The taste-maker could make or break a company, movie, or an idea with a mere sentence or public proclamation. They could be the Arts Editor at the New York Times or the Publisher of Consumer Reports. Regardless of the industry, there were a …

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