When it comes to understanding the impact of your search engine optimization efforts, measurement is key. After all, you need some sort of quantifiable assessment to objectively gauge the potential return on your investment.
So what is a good metric for success? It can vary by the company, but one metric is irrefutably powerful: the extent to which your website jumps up search engine rankings. Many SEO firms will tell you they can improve your online marketing efforts, but the onus is on them to prove it with tangible results.
SEO Campaigns are highly measurable
In a way, that’s one of the good things about SEO – how easily it can be measured. There are many areas of marketing where return on investment (ROI) can be quite fuzzy. For example, it can be difficult to measure the impact of a radio campaign or bus shelter advertisement.
The potential audience is large, but undefined. By contrast, online ads are easy to quantify, with simple page view and click metrics. But when it comes to SEO, the primary metric is point-blank: has my website climbed search result rankings? Not only is it a clear and measurable barometer by which to judge the efforts of an SEO firm, it is an ipso facto indicator of success. Even better, potential clients witness the results immediately and directly, when your product or service appears at the top of their search query.
Through the key metric of search engine rankings, seoplus’ results speak for themselves. We encourage you to check out our SEO case studies to see how we’ve helped our clients in a meaningful and tangible way.