HUGE news in the online world today, as Google has announced that they are rebranding as Alphabet (http://abc.xyz).
What is Alphabet?
Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead.
Alphabet Inc. will replace Google Inc. as the publicly-traded entity and all shares of Google will automatically convert into the same number of shares of Alphabet, with all of the same rights. Google will become a wholly-owned subsidiary of Alphabet. Our two classes of shares will continue to trade on Nasdaq as GOOGL and GOOG.
So…what does this mean?
Their goal it seems it to run “more nimbly as a collection of smaller companies rather than one behemoth of only loosely related things.”
According to Forbes, the Google name will not die. Divisions under the “Google business” will included search, ads, maps, apps, YouTube and Android — essentially the current-Google’s best known businesses. Newer business lines such as aging research division Calico, smart home acquisition Nest, internet provider Fiber and investing arms Google Ventures and Google Capital will be managed under Alphabet.
I really don’t think it’s going to “change” anything per se (for us online marketers) but it is an interesting move nonetheless. It’s still very early on, but we’ll see what happens!
We’ll keep you posted with updates.
So…what do you think about Google’s rebrand?