Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Aug 6, 2026 by Haley Wells
Artificial intelligence is no longer an emerging trend; it’s becoming the foundation of modern digital marketing. Over the past month, major platforms like LinkedIn and Google have introduced updates that affect how businesses advertise, build trust, and measure success. At the same time, evolving AI search experiences are raising new questions about the accuracy of …
Jul 2, 2026 by Haley Wells
As we move through the summer months, the pace of change across digital marketing continues to accelerate. This month, we see notable developments across social media, artificial intelligence, and paid advertising—each reflecting the growing emphasis on engagement, automation, and AI-driven experiences. From LinkedIn’s latest engagement features to Google’s efforts to standardize organizational knowledge for AI …
Jun 22, 2026 by Lisa Westlund
The way people search and discover businesses online is changing fast. Google search is becoming a system that retrieves, synthesizes, and delivers answers in one seamless experience — often without a human ever clicking through to your website at all. We’ll walk through what’s driving this shift, what it means for your business, and how …
Jun 4, 2026 by Haley Wells
Happy June! As we head into summer, the digital marketing landscape continues to evolve at a rapid pace. From changes in how AI-generated content is evaluated on LinkedIn to new opportunities for visibility in Google’s AI-powered search experiences, staying informed can help businesses adapt and stay competitive. This month’s Digital Digest highlights three developments that …
Case Study
Jun 22, 2026 by Alex Foster
EdTomorrow partnered with our team to design and build a scalable, educator-centred digital ecosystem capable of supporting long-term growth. The engagement transformed a traditional WordPress website into a structured multisite platform that delivers daily classroom-ready resources, supports thousands of educators, and creates a foundation for sustainable expansion. The Challenge As EdTomorrow’s educator community expanded, its …
Case Study
May 21, 2026 by Annabelle Caron
Summary HearingLife, a leading provider of hearing care services in Canada, partnered with seoplus+ to strengthen its digital authority and improve organic visibility through Digital PR and off-page SEO initiatives. Through a combination of strategic link-building, expert media outreach, competitor-informed targeting, and local listings management, seoplus+ helped HearingLife significantly expand its backlink profile, increase referring …
Case Study
Apr 6, 2026 by Santiago Granados
Summary An organization partnered with seoplus+ to strengthen its visibility as a national thought leader in artificial intelligence and supercomputing among Canadian policymakers. The engagement focused on launching a highly targeted digital advertising program designed to establish direct, credible communication with government officials through a curated AI-focused newsletter. The campaign balanced precision targeting with scalable …
Case Study
Mar 30, 2026 by seoplus+ Team
Aaben Windows & Doors, a Kingston-based company, faced a seasonal slowdown that impacted bookings during the winter months. To maintain a steady lead flow, we launched a highly targeted Google Display campaign focused on driving immediate conversions. As a result, the campaign generated strong phone engagement and secured over 40 booked appointments, helping sustain business …
Digital PR
Sep 2, 2026 by seoplus+ Team
Search is changing, and so is the way brands build visibility. As AI-powered search becomes more integrated into how people research products, services, businesses, recommendations, and information, marketers need to think beyond traditional SEO. Optimizing your website remains essential, but AI search experiences now surface information from a much broader ecosystem of online sources. That …
News
Aug 6, 2026 by Haley Wells
Artificial intelligence is no longer an emerging trend; it’s becoming the foundation of modern digital marketing. Over the past month, major platforms like LinkedIn and Google have introduced updates that affect how businesses advertise, build trust, and measure success. At the same time, evolving AI search experiences are raising new questions about the accuracy of …
News
Jul 2, 2026 by Haley Wells
As we move through the summer months, the pace of change across digital marketing continues to accelerate. This month, we see notable developments across social media, artificial intelligence, and paid advertising—each reflecting the growing emphasis on engagement, automation, and AI-driven experiences. From LinkedIn’s latest engagement features to Google’s efforts to standardize organizational knowledge for AI …
Social Media
Jun 23, 2026 by Haley Wells
As businesses expand into new cities, regions, or provinces, one question comes up again and again: should each location have its own social media account, or should everything be managed under a single brand profile? The answer is that it depends. At seoplus+, we’ve worked with businesses that have succeeded with both approaches. The right …
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