Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Sep 2, 2025 by Haley Wells
This month in digital marketing, Google introduces AI Overviews in Search, LinkedIn opens newsletters to all users, and YouTube replaces its Trending tab with AI-driven personalization. Here’s what’s new, and what it means for marketers, creators, and brands aiming to stay ahead. Google AI Overviews are reshaping search Google is rolling out AI Overviews in …
Aug 28, 2025 by seoplus+ Team
Acquisition expands seoplus+’s expertise in marketing strategy, brand development, and social media for SMBs across North America. OTTAWA, ON – August 28, 2025 – seoplus+, a leading marketing agency, today announced its all-cash acquisition of Meerkat Marketing, a specialized agency renowned for its marketing strategy and social media expertise for small and medium-sized businesses (SMBs). …
Aug 26, 2025 by seoplus+ Team
We’re thrilled to announce that seoplus+ has once again been named one of Ottawa’s Best Places to Work in 2025! This recognition, awarded by the Ottawa Business Journal and the Ottawa Board of Trade, marks our second consecutive year receiving this prestigious honor and reinforces our commitment to creating a supportive, innovative, and inclusive workplace …
Jul 28, 2025 by Haley Wells
This month in digital marketing, Instagram content becomes visible on Google Search, YouTube introduces stricter standards for AI-generated videos, and generative AI is helping smaller brands produce video ads more efficiently. Here is what is new, and what it means for marketers, creators, and brands aiming to stay ahead. Instagram opens up to Google search: …
Case Study
Jul 11, 2025 by Cecelia Feor
Overview Wrk is an automation platform that delivers custom solutions by first understanding a client’s legacy processes and specific operational pain points. Their approach is rooted in careful analysis, followed by the development of tailored automation frameworks. A key differentiator is Wrk’s human-in-the-loop integration, which offers an added layer of oversight and flexibility for industries …
Case Study
Jul 10, 2025 by Amanda Stephens
How Linkable Content Powers SEO Success Our recent case study Why Your Long-Term SEO Matters demonstrates how creating original, linkable content coupled with paid amplification can drive high-value rankings and backlinks—key factors in boosting your overall brand presence. Download Case Study The Challenge As a digital marketing agency, our focus is primarily on helping clients …
Case Study
Jun 30, 2025 by Devon Baines
Wrk had a powerful story to share—and no time to waste. Wrk is a robust automation platform designed to streamline virtually any aspect of business operations. They had a goal: Convey that value proposition clearly, or flatline. With seoplus+, they got high-impact creative that delivered measurable results, fast. Download Case Study Challenges Automation is seen …
Case Study
Jun 26, 2025 by Haley Wells
Overview: A spontaneous social video, filmed in a single take using a trending sound, became a viral sensation across the seoplus+ Instagram page, showcasing the power of relatability, trendspotting, and simplicity in content creation. Download Case Study This case study outlines how the seoplus+ social media team leveraged a trending sound to create a quick …
GEO
Nov 4, 2025 by Ted Skinner
Your entire customer base, from C-suite executives to new interns, now uses ChatGPT for vendor discovery. After analyzing over 50,000 AI-generated responses about B2B brands, we discovered that 73% of brand mentions come from news coverage and thought leadership, not technically optimized websites. This reality demands a new strategic approach to your marketing and public …
Oct 6, 2025 by Haley Wells
This month in digital marketing: From rising video-first ad trends in Europe to surprising shifts in local SEO ranking factors and Instagram myth-busting, the latest updates show where brands should focus now. Here’s what you need to know, and how to stay ahead. Article Takeaways: Marketers shift to video-first ads as consumer habits evolve Marketers …
Social Media
Sep 25, 2025 by Haley Wells
October 10th marks World Mental Health Day, an international observance dedicated to education, awareness and advocacy around mental health. In my role as a Social Media Team Lead, I’m often asked at networking and industry events: “How do you manage being immersed in social media every day? Doesn’t it ever feel mentally exhausting?” At first, …
News
Sep 2, 2025 by Haley Wells
This month in digital marketing, Google introduces AI Overviews in Search, LinkedIn opens newsletters to all users, and YouTube replaces its Trending tab with AI-driven personalization. Here’s what’s new, and what it means for marketers, creators, and brands aiming to stay ahead. Google AI Overviews are reshaping search Google is rolling out AI Overviews in …
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