Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Jan 12, 2026 by Haley Wells
As we step into 2026, one thing is clear: 2025 was a breakthrough year for digital marketing, driven by the rapid evolution of AI. At seoplus+, we’re energized by this momentum and excited about the possibilities ahead. To start the year, we asked two of our own industry leaders, Brock Murray, COO of seoplus+, and …
Dec 8, 2025 by Haley Wells
There has been significant momentum in the digital marketing world, from AI advancements reshaping productivity to platform revivals championing human-made content. In this roundup, we cover the return of Vine with a no-AI twist, new insights into what drives ChatGPT citations, and the launch of Claude Opus 4.5—an AI model transforming workflows. Here’s what marketers …
Nov 11, 2025 by Haley Wells
This Month in Digital Marketing: From AI-powered browsing shifts to the rise of vibe marketing and Instagram’s new user controls, November brought major changes to how brands connect, create, and convert. Here’s what you need to know and how to stay ahead. Browsing is becoming delegation, not discovery With the launch of ChatGPT Atlas, OpenAI …
Oct 6, 2025 by Haley Wells
This month in digital marketing: From rising video-first ad trends in Europe to surprising shifts in local SEO ranking factors and Instagram myth-busting, the latest updates show where brands should focus now. Here’s what you need to know, and how to stay ahead. Article Takeaways: Marketers shift to video-first ads as consumer habits evolve Marketers …
Case Study
Feb 3, 2026 by Cecelia Feor
Invest Ottawa is the lead economic development agency for knowledge-based industries in Canada’s Capital. Through its Why Ottawa platform, the organization speaks directly to international companies exploring expansion into North America, often well before a formal conversation with an investment or advisory team begins. This project marked the launch of a new content initiative awarded …
Case Study
Feb 2, 2026 by Annabelle Caron
Case IQ, a leader in compliance and case management software, has produced an invaluable asset: rich, data-driven reports from its research team. The research reports “AI and Whistleblowing: Through the Employee Lens” and “Compliance in Practice: Insights on What’s Working, What’s Not, & The Rise of AI” contain compelling original data on AI, whistleblowing, and …
Case Study
Jan 6, 2026 by Cecelia Feor
Overview Our client was stepping into a pivotal moment. Their playful, holiday-inspired lighting had built a loyal following, but it also created a perception challenge: customers often saw them as a seasonal brand. To grow, they needed to expand into the broader outdoor lighting market with products that could shine year-round. Download Case Study That …
Case Study
Dec 19, 2025 by Christian Villeneuve
Overview A long-term seoplus+ client in the Ottawa rental housing market wanted to expand their digital reach. We identified that this would best be done through evergreen content that provides real value to renters while supporting long-term lead generation. Our objective was to build strategic, search-driven resource guides tailored to the unique needs of different …
News
May 13, 2026 by Haley Wells
Digital platforms are evolving quickly, and this month’s updates highlight how discovery, conversion, and user experience are starting to merge. From Apple entering the local visibility space, to AI handling actions like bookings directly in search, to Meta working toward a more unified ecosystem, each shift points to the same trend: marketing is becoming more …
News
Apr 2, 2026 by Haley Wells
Digital visibility is becoming more complex, especially for businesses competing across multiple markets. What matters now is not simply keeping up with new technology, but understanding which shifts will actually drive measurable performance. Three developments are shaping how growth-focused brands approach digital marketing: Together, these shifts point to a larger reality: visibility is no longer …
Content
Mar 31, 2026 by Cecelia Feor
In the marketing world right now, it’s nearly impossible to have a conversation that isn’t centred on efficiency, automation, and how AI can help with both. As a content marketer, I must admit it can spit out 1,000 words much faster than I ever will. But this changing tide has also given a tidal-wave-like rise …
News
Mar 6, 2026 by Haley Wells
Digital marketing is currently less about chasing trends and more about building structured, scalable systems. From AI adoption to multi-location growth strategies, brands that prioritize clarity, consistency, and measurable performance are pulling ahead. This month, we are spotlighting why AI is no longer optional for growth-stage tech brands, how multi-location businesses can scale without sacrificing …
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