seoplus+ Resources 📝

Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.

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AI, Paid Media, and Local Search: A Strategic Guide for Growth-Focused Brands

Apr 2, 2026 by Haley Wells

Digital visibility is becoming more complex, especially for businesses competing across multiple markets. What matters now is not simply keeping up with new technology, but understanding which shifts will actually drive measurable performance. Three developments are shaping how growth-focused brands approach digital marketing: Together, these shifts point to a larger reality: visibility is no longer …

Digital Growth in Action: AI Strategy, Multi-Location Success, and Key Industry Shifts

Mar 6, 2026 by Haley Wells

Digital marketing is currently less about chasing trends and more about building structured, scalable systems. From AI adoption to multi-location growth strategies, brands that prioritize clarity, consistency, and measurable performance are pulling ahead. This month, we are spotlighting why AI is no longer optional for growth-stage tech brands, how multi-location businesses can scale without sacrificing …

Rethinking Reach: AI Ads, Social Subscriptions & the Future of Search

Feb 3, 2026 by Haley Wells

The year may have just begun, but 2026 is already proving to be a pivotal moment for digital marketing. From the rise of AI-personalized experiences to major platform shifts, we’re seeing the rules of engagement evolve — fast. This month, we’re unpacking three key trends shaping the landscape:🔹 ChatGPT ads go live🔹 Meta tests premium …

2026 Digital Kickoff: Predictions, Trends, and What to Watch

Jan 12, 2026 by Haley Wells

As we step into 2026, one thing is clear: 2025 was a breakthrough year for digital marketing, driven by the rapid evolution of AI. At seoplus+, we’re energized by this momentum and excited about the possibilities ahead. To start the year, we asked two of our own industry leaders, Brock Murray, COO of seoplus+, and …

Case Study

291 Conversions in 60 Days: Scaling Local Lead Generation with Google Ads for MacEwen

Mar 27, 2026 by Kadian Morris

Summary MacEwen, an independent fuel and convenience chain with over 100 locations, needed to improve paid media performance and drive measurable conversions. With no reliable conversion tracking and largely inactive campaigns limiting optimization, we developed a data-driven Google Ads strategy from the ground up. This approach led to significant growth in conversions, improved efficiency through …

Case Study

When Buyers Research First, Video Matters

Feb 24, 2026 by Devon Baines

Overview With buyers increasingly beginning their journey online, B&T MacFarlane wanted to better support a long, research-driven sales cycle in which buyers increasingly begin their journey online. To meet this shift, seoplus+ utilized video as a key opportunity to educate prospects, build trust, and keep the time commitment for talent and client, Jack, low. Download …

Case Study

Implementing Content Snare to Transform Web Content Collection

Feb 24, 2026 by Brian Warren

Introduction In early 2025, the seoplus+ web team began exploring ways to improve how client-provided content was collected for website projects. Historically, this process relied on a lengthy Google Doc template that was difficult to create, overwhelming for clients to navigate, and prone to technical issues like browser crashes. To address these challenges, I launched …

Case Study

Tired of Social Media Ads That Get Clicks and Nothing Else?

Feb 11, 2026 by Derek Cosgrove

When we hear people say social media ads do not work. What they usually mean is their campaigns did not drive leads or revenue. We build social campaigns to generate measurable results. Leads. Sales. Return on ad spend. The case studies below show what happens when social ads are built with strong creative and proven …