EdTomorrow partnered with our team to design and build a scalable, educator-centred digital ecosystem capable of supporting long-term growth. The engagement transformed a traditional WordPress website into a structured multisite platform that delivers daily classroom-ready resources, supports thousands of educators, and creates a foundation for sustainable expansion.
The Challenge
As EdTomorrow’s educator community expanded, its digital infrastructure needed to evolve alongside it. The existing site supported earlier growth stages but lacked the structure required to manage increasing content volume, user interaction, and daily engagement.
The initial priority was the development of First Five Plus, a searchable database housing thousands of Tier 1 classroom supports rooted in EdTomorrow’s daily First Five practices. Once launched, it became clear that the broader EdTomorrow.com experience also required modernization to align with the usability, clarity, and system-level organization introduced within the new platform.
The challenge extended beyond design updates. WordPress needed to function less like a traditional content site and more like an interactive application. This required structured user authentication, advanced filtering across large content libraries, custom API endpoints for user-generated resources, integrated slideshow-building functionality, and optimized performance across desktop, tablet, and classroom projector environments. Off-the-shelf plugins could not support these requirements without significant extension. The platform had to remain intuitive for educators while managing technical complexity behind the scenes.
The Approach
We approached the engagement as a platform architecture initiative rather than a website redesign. The work began with First Five Plus, building a structured, searchable system capable of organizing thousands of daily activities. From there, we aligned EdTomorrow.com to operate within the same multisite framework, creating a unified and scalable ecosystem.
A design-first workflow allowed us to anticipate complexity before development began. We implemented a component-based architecture to ensure consistency and long-term flexibility. Select foundational plugins — including FacetWP, Easy Digital Downloads, and CBX Bookmarks — were extended through custom PHP and JavaScript to meet EdTomorrow’s workflow requirements.
Advanced Custom Fields supported a custom CMS structure built around reusable templates, cloned field groups, and custom post types, enabling the EdTomorrow team to manage content independently. A Vue.js slideshow builder was developed within WordPress using custom REST API endpoints, allowing educators to create, reorder, and autosave presentations in real time. Performance safeguards, indexed filtering, accessibility standards, and responsive layouts were prioritized throughout.
Launch milestones included First Five Plus (Summer 2024), the modernization of EdTomorrow.com (Summer 2025), and full multisite unification. Phase 3, focused on premium licensing and expanded monetization, is underway for early 2026.
The Results
The platform now supports more than 20,000 monthly visitors, with approximately half representing unique users. It generates over $30,000 in monthly advertising revenue, providing sustainable reinvestment into continued development and feature expansion.
Educators can efficiently filter thousands of restorative teaching activities, download classroom-ready resources, and build interactive slideshows within a stable, high-performance environment. The multisite architecture provides EdTomorrow with the flexibility to scale features, expand monetization, and continue serving its growing global community.
The engagement delivered more than a redesigned website. It established a durable digital foundation that aligns technology, educator experience, and long-term organizational growth within a single, scalable system.
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