What’s the Most Efficient Way to Gauge the Health of Your Firm’s SEO Efforts?

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Brock Murray
Co-Founder / COO

A common misconception around  search engine optimization is that it’s an add-on or a secondary consideration to your online marketing efforts.   But at the end of the day, SEO is just as important as any traditional marketing channel, be it print advertising or e-mail marketing, and should be treated as such.   This means a rigorous dedication to reporting.

After all, you track the effectiveness of your print advertising campaigns; why not SEO?   Which next begets the question: what’s the best way to measure your SEO initiatives?

There are many tools out there, but the easiest and most efficient option – as you may have guessed – is Google’s Webmaster Tools.   For starters, according to recent  data, Google continues to own close to 70 percent of the US search market; it simply makes good business sense to understand how Google views and ranks your site, blog, and content.

Google’s Webmaster Tools can help you and your Webmaster address a host of issues, from crawl errors, the “health” of pages, and of course, search- and keyword-related data.

Avatar for Brock Murray

Brock Murray

Brock Murray is the COO and co-founder of seoplus+ digital marketing agency. As the driving force behind this award-winning, full-service agency, Brock's passion is helping businesses establish, grow, and maintain their online presence. With the help of SEO, PPC, social media, content marketing, and more, Brock and his team help clients of varying sizes and verticals, from small, local retailers to large, multinational enterprise companies.

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