The digital shift is well underway, with more than 93% of Canadians having access to internet at home, and more than 84% using the internet to conduct business, such as shopping online.
Companies that do not have a digital presence, or who have a digital presence that is not optimized for mobile, accessibility, or conversion are behind the curve.
Fortunately, the Canada Digital Adoption Program (CDAP) is a $4-billion venture to help businesses get online.
From designing a brand new website, investing in search engine optimization (SEO), or adding an e-commerce component to your existing website, the CDAP can be your funding source.
Small business can apply for the “Grow Your Business Online” grant worth up to $2,400, to be used for everything from digital services like SEO and social media to offsetting subscription costs for an e-commerce platform like Shopify or dipping your toes into online advertising through Google Ads or Meta.
Businesses with fewer than 500 employees and revenue between $500,000 to $100-million can apply for a “Boost Your Business Technology” grant worth up to $15,000 to invest in digital transformation. This encapsulates everything from digitizing inventory control to implementing conversion-rate-optimization (CRO) improvements.
Beyond the grant programs, businesses can also apply for a $100,000 interest-free loan from the Business Development Bank of Canada, to be used on digital adoption.
More features of the CDAP include a wage subsidy of up to $7,300 to hire recent graduates.
To find out which grant your business may be eligible for, follow this link from Innovation, Science and Economic Development Canada.
To discuss digital adoption and how these initiatives can help your business shift and thrive online, reach out to an Account Manager today for a fully customized strategy and guidance on how to apply.
