The two most prominent tactics in online marketing today revolve around SEO and social media. Learning how to combine them to feed off of each other will help you achieve a better online presence as well as to reach your customers and keep them engaged.
Getting the low down
Nothing gets people talking more than social media. When you provide customers a way to talk to you, chances are they will. You can use social media feedback to create content for your website that people want to read about. Your social media sites are the heart of your business and they allow you to communicate with your customers in real time.
Don’t let this gift go to waste. Work with your SEO company to develop a social media strategy for regular posts to keep people visiting your sites and engaging in conversation. Use quick surveys and questionnaires to collect information to use for blog content. Come up with creative ways to ask pointed questions that are relevant to customers to collect data on what you need to know.
Keep your customers engaged by providing Apps and games for them to use on your site. People are addicted to their hand held devices and look to them to avoid boredom. Challenge your SEO company to come up with unique ways to promote your business using an App or a game unique to your brand. Think of what your business is all about and what you can provide to your customer through an App. It’s even better if it allows people to play together.
Build your brand
Using social media to build your brand is even easier as sites like Facebook are making changes that are effective for business. They have made some impressive updates that make branding a snap including timelines and excellent imagery capabilities. They are working above the fold to reach people more effectively as well. Come up with a branding campaign combining SEO and social media to drive people from site to site.
In 2012 47% of Americans said that Facebook played a huge role in their purchasing behaviour. In fact, 51% of Facebook users in hand with 64% of twitter users said they will buy a brand they are following through social media.
Creating a symbiotic SEO and social media campaign will help increase your potential customer conversion rates.