What are the Different Types of Content – And Which Can Boost Your SEO Efforts?

Avatar for Brock Murray

Brock Murray
Co-Founder / COO

When we talk about content in the context of your search engine optimization strategy, we’re actually talking about multiple types of content. Today we’d like to look at four types and how they can help (and harm) your SEO efforts.

The first type is good old fashioned plagiarism. This is when you appropriate someone else’s content as yours. Beyond being unethical, it’s also SEO suicide: Google harshly punishes this technique.

The second type is publishing other content with the proper citations. News blogs do this all the time. “Check out this recent piece in the New Yorker,” they’ll say, and include a word-for-word excerpt. As long as the material is attributed, there’s nothing inherently wrong with this practice. In fact, many people go to news aggregation sites for this very purpose.

A third type is excerpting published comment and adding unique commentary. This is where you can show your blog to be an authoritative source on a given topic. And the last type, of course, is 100% original content.
In order to maximize SEO, your blog should be a combination of the latter three types with a high concentration on original content. We can help.

Avatar for Brock Murray

Brock Murray

Brock Murray is the COO and co-founder of seoplus+ digital marketing agency. As the driving force behind this award-winning, full-service agency, Brock's passion is helping businesses establish, grow, and maintain their online presence. With the help of SEO, PPC, social media, content marketing, and more, Brock and his team help clients of varying sizes and verticals, from small, local retailers to large, multinational enterprise companies.

View latest posts
Posted in SEO

Want More Sales? Get 3 Tips From an SEO Expert!

Our SEO specialist will review your website and provide actionable tips to help increase your revenue

"*" indicates required fields


This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

3 screenshots of seoplus+ TikTok videos

Passionate Marketers Striving to Make Your Life Better

Meet the team you'll work with. We can’t wait to learn more about your goals so we can achieve them together.