Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Jun 27, 2019 by Corey Reed
Content creation is more than “just writing” or plopping in as many meme-worthy Shutterstock images as possible – it’s a daring dance that involves being creative, engaging, and targeting the right audience. Not everyone gets that, including most competitors, so take advantage of that lapse in judgement and make your brand stand out as something …
Apr 13, 2019 by seoplus+ Team
Just when we thought spring was in the air, Mother Nature sent more snow our way. Take this time to snuggle up at your desk and plan ahead for the busy spring and summer months ahead. When it comes to online marketing, planning ahead is imperative to ensuring you run a successful and effective campaign …
Dec 31, 2018 by Corey Reed
In today’s digitally tethered society, businesses depend on accumulating client reviews online as a means of demonstrating that they can be trusted, inevitably driving traffic and sales. However, encouraging clients to write reviews in the first place can be a frustrating process. That being said, there are several ways you can encourage a higher review …
Jun 25, 2018 by Corey Reed
Gmail is the gold standard for everyday business operations. Its many unique features and user experience can make it easier than ever to deliver exceptional-quality service to clients. Still, there are some of us out there who haven’t made the switch from those old Hotmail addresses (remember those?) and aren’t aware of the benefits Gmail …
Case Study
Nov 23, 2021 by seoplus+ Team
St-Laurent Academy is an exclusive private school located in Ottawa. seoplus+ launched a beautiful new website, supported by a strategic SEO and compelling Google Ads & Facebook Ads campaign to drive more applications and enrollment. Download Case Study Challenge: The St-Laurent Academy website was outdated and required an overhaul. Though they had strong content, they …
Case Study
Nov 23, 2021 by seoplus+ Team
Joy Creations Jewellers & Designers is a boutique custom jeweller located in Ottawa. seoplus+ launched a beautiful new website, supported by a strategic SEO and compelling Google Ads campaign to drive more traffic and sales. Download Case Study Challenge: The Joy Creations website was outdated and required an overhaul. Though they had strong word-of-mouth due …
Case Study
Nov 22, 2021 by seoplus+ Team
The Ottawa Skin Clinic is a medical aesthetics clinic located in Ottawa. seoplus+ launched a beautiful new website supported by a strategic SEO and paids ads campaign to drive more traffic and leads. Download Case Study Challenge The Ottawa Skin Clinic website was outdated and required an overhaul. They wanted to attract more traffic, so …
Case Study
Nov 16, 2021 by seoplus+ Team
Ideal Fence is an established Ottawa-based business specializing in many different types of quality fence installations. The company already had a strong local reputation and wanted to improve its online visibility. Using a combination of Local SEO and Digital PR, Ideal Fence rose to the top of Google. Download Case Study Goals: Improve online brand …
Web
Apr 17, 2023 by Brandon Telford
Imagine your company has just launched a new website that will help users manage and track their fitness goals. After a few weeks, you begin to notice that existing users have seemingly abandoned their profiles and have stopped tracking their workouts. Then, you notice a rise in negative reviews beginning to appear online. New user …
Paid Ads
Mar 23, 2023 by Lisa Westlund
As digital marketers, we know that collecting accurate data is essential to the success of our PPC campaigns. However, with user privacy regulations becoming more stringent and third-party tools being embedded in the marketing/sales process, collecting 100% accurate PPC data has become increasingly challenging. In this blog post, we will discuss the main factors involved …
SEO
Mar 9, 2023 by Amanda Stephens
Keyword research is the process of identifying a list of keywords for which you would like your website to rank. Based on this list, you will develop content and make SEO optimizations in the hopes of improving your website’s position in the search engine results page (SERP) to generate more impressions, traffic, and conversions. While …
Marketing
Feb 16, 2023 by Amanda Stephens
Everyone is talking about ChatGPT, and it’s with good reason. Bill Gates said in an interview earlier this month that generative AI like ChatGPT would “change our world,” and search giants are in on the action—Bing is partnering with OpenAI (ChatGPT’s creator) while Google is on the brink of launching its own generative AI search …
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