Cardel Homes is an award-winning home builder with new build communities throughout the Ottawa area. seoplus+ managed strategic Google Ads and Facebook Ads campaigns to drive traffic and generate high-quality leads in an ultra-competitive market.
Challenge:
- Cardel Homes wanted to increase web traffic and generate more leads in a very competitive market.
- With new communities on offer, it was critical to generate high-quality leads for new home builds to accelerate sold out lots.
Approach:
- In partnership with their marketing strategy consultant, seoplus+ devised compelling Google search, Google display, and Facebook/Instagram Ad campaigns.
- Using award-winning image and video collateral provided by the client, seoplus+ was able to deliver exceptional performance.
Results:
- On Google Ads, the campaigns generate leads at a cost-per-acqusition that is 47% below the target. On Facebook Ads, the CPA was 32% below the target.
- Both of these success metrics allowed Cardel Homes to get more out of their budget, driving more traffic and leads.
- This multi-channel paid advertising project made a significant, sustained impact for Cardel Homes.
