Case Study

Multi-channel paid ads campaign drives high conversion rates for Cardel Homes

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Cardel Homes is an award-winning home builder with new build communities throughout the Ottawa area. seoplus+ managed strategic Google Ads and Facebook Ads campaigns to drive traffic and generate high-quality leads in an ultra-competitive market.

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Challenge:

  • Cardel Homes wanted to increase web traffic and generate more leads in a very competitive market.
  • With new communities on offer, it was critical to generate high-quality leads for new home builds to accelerate sold out lots.

Approach:

  • In partnership with their marketing strategy consultant, seoplus+ devised compelling Google search, Google display, and Facebook/Instagram Ad campaigns.
  • Using award-winning image and video collateral provided by the client, seoplus+ was able to deliver exceptional performance.

Results:

  • On Google Ads, the campaigns generate leads at a cost-per-acqusition that is 47% below the target. On Facebook Ads, the CPA was 32% below the target.
  • Both of these success metrics allowed Cardel Homes to get more out of their budget, driving more traffic and leads.
  • This multi-channel paid advertising project made a significant, sustained impact for Cardel Homes.
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“They delivered above and beyond our expectations. The seoplus+ team’s digital marketing efforts have increased web traffic and improved conversion rates. They even managed to keep our costs low. We’re looking forward to future projects with them.”

- Kristy Brayton, Senior Sales and Marketing Coordinator, Cardel Homes

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