Case Study

Multi-channel paid ads campaign drives high conversion rates for Cardel Homes

Cardel Homes Logo
Cardel Homes Logo

Cardel Homes is an award-winning home builder with new build communities throughout the Ottawa area. seoplus+ managed strategic Google Ads and Facebook Ads campaigns to drive traffic and generate high-quality leads in an ultra-competitive market.

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  • Cardel Homes wanted to increase web traffic and generate more leads in a very competitive market.
  • With new communities on offer, it was critical to generate high-quality leads for new home builds to accelerate sold out lots.


  • In partnership with their marketing strategy consultant, seoplus+ devised compelling Google search, Google display, and Facebook/Instagram Ad campaigns.
  • Using award-winning image and video collateral provided by the client, seoplus+ was able to deliver exceptional performance.


  • On Google Ads, the campaigns generate leads at a cost-per-acqusition that is 47% below the target. On Facebook Ads, the CPA was 32% below the target.
  • Both of these success metrics allowed Cardel Homes to get more out of their budget, driving more traffic and leads.
  • This multi-channel paid advertising project made a significant, sustained impact for Cardel Homes.
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seoplus+ Team

The award-winning seoplus+ expert team includes digital marketing specialists and business advisors with a combined experience of over 75 years. Since 2012, seoplus+ has provided demand generation and business growth services to companies ranking from SMBs to multinational enterprises. Our team's rich and diverse backgrounds range from SEO, PPC, social media, content creation, digital PR, UX design, web development, and ecommerce, to customer success, lead generation, and growth strategy. seoplus+ is also an SEMrush Agency Partner, Google Premier Partner, and Shopify Partner.

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“They delivered above and beyond our expectations. The seoplus+ team’s digital marketing efforts have increased web traffic and improved conversion rates. They even managed to keep our costs low. We’re looking forward to future projects with them.”

- Kristy Brayton, Senior Sales and Marketing Coordinator, Cardel Homes

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