Case Study

SEO, Content, and Link Building Campaign Leads to 132% Increase in Traffic for Trellis

Trellis logo
Trellis logo

Trellis is a leading AI-driven eCommerce advertising software for sellers on Amazon and Walmart. They approached seoplus+ to help them upgrade their content marketing strategy, improve their SEO results, and increase their market share.

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Challenge

  • Before we started working together, Trellis was a small player in a highly competitive industry.
  • As a result, their brand was being overshadowed by bigger competition, which limited their ability to get new leads through the door.
  • They needed to build a solid plan to close the gap and gain more interest in their innovative solutions.

Approach

  • seoplus+ formulated a research-backed plan to leverage Trellis’s existing content, and create new long-form content to drive relevant traffic and leads.
  • This content focused on addressing top of funnel search queries in the e-commerce industry to drive new site visitors, and incorporated lead magnets throughout to hook users, book demos, and ultimately convert more customers.
  • These initiatives were also supported by technical SEO and a link building campaign to drive up website authority.

Results

  • After 6 months of publishing content on a regular cadence, their site saw a 132% increase in traffic, and a 164% increase in search clicks.
  • Since working with seoplus+, their website went from ranking for 4200 keywords in the SERPs to over 7000.
  • Finally, Trellis experienced a 23% increase in booked meetings with prospective clients.
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seoplus+ Team

The award-winning seoplus+ expert team includes digital marketing specialists and business advisors with a combined experience of over 75 years. Since 2012, seoplus+ has provided demand generation and business growth services to companies ranking from SMBs to multinational enterprises. Our team's rich and diverse backgrounds range from SEO, PPC, social media, content creation, digital PR, UX design, web development, and ecommerce, to customer success, lead generation, and growth strategy. seoplus+ is also an SEMrush Agency Partner, Google Premier Partner, and Shopify Partner.

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“I have been extremely impressed with seoplus+’s approach and the team has felt like an extension of Trellis. They provide detailed and strategic recommendations that have had a massive impact on our business.”

- Geoffrey Martlin, Senior Digital Marketing Manager, Trellis

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