Case Study

Law Firm Sees 454% Growth in Website Traffic and 470% in Keyword Rankings

Mann Lawyers logo
Mann Lawyers logo

Mann Lawyers is a leading law firm based in Ottawa that partnered with seoplus+ to generate more leads by improving their visibility on search engines. With a focus on SEO and content, seoplus+ helped Mann Lawyers reach new heights online to accompany their remarkable growth.

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KPI Highlights

KPI chart of website performance

The Challenge

  • Mann Lawyers faced a competitive online landscape and needed to improve their visibility to attract more clients through organic search.
  • Their website lacked the necessary elements to rank for relevant keywords, resulting in almost no organic lead generation.

The Approach

  • seoplus+ implemented a comprehensive SEO strategy tailored to the law landscape.
  • This included conducting an in-depth keyword analysis to identify high-potential keywords, optimizing on-page content and improving website structure.
  • Additionally, the team managed the implementation of a comprehensive website content strategy to attract and retain visitors.
  • Regular performance monitoring and adjustments ensured continued growth and adaptation to changing search engine algorithms.

The Results

  • Within one year, their website experienced a 132% increase in organic traffic from SEO. After five years, this increase reached an impressive 455%.
  • Keyword performance was equally impactful. Within the first year, they achieved rankings for 172 more keywords, with 60 of these in the top three positions. By the five-year mark, these figures had risen to 302 additional first-page keywords, with 85 in the top three.
  • Lead generation steadily improved over four years. In September 2019, their website generated 13 leads. By September 2023, this number had surged to 277 leads, marking an increase of 264 leads and a remarkable growth rate of 2030%.
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seoplus+ Team

The award-winning seoplus+ expert team includes digital marketing specialists and business advisors with a combined experience of over 75 years. Since 2012, seoplus+ has provided demand generation and business growth services to companies ranking from SMBs to multinational enterprises. Our team's rich and diverse backgrounds range from SEO, PPC, social media, content creation, digital PR, UX design, web development, and ecommerce, to customer success, lead generation, and growth strategy. seoplus+ is also an SEMrush Agency Partner, Google Premier Partner, and Shopify Partner.

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“We continue to be impressed with the expertise of the seoplus+ team. They have taken the time to get to know us and our business, so that we can work together as a team to achieve great results.”

- André Martin, Co-Managing Partner

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