Case Study

New website leads to steady increase in sales for Duraline Medical Products

Duraline Medical Products Logo
Duraline Medical Products Logo

Duraline Medical Products is Canada’s leading supplier of incontinence products. The company’s website was outdated, and they needed a new look in a sensitive market. With a brand new Shopify website supported by SEO and paid ads, they experienced steady growth in sales.
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The Duraline Medical Products website was outdated and required an overhaul. It had no e-Commerce component, which was a must-have for the new design. Moving to a new domain also presented a challenge to ensure no online visibility was lost after the launch of the new website.


seoplus+ designed and developed a beautiful new Shopify website that was fast, clean, and made it easy to shop for Duraline’s wide selection of incontinence products on desktop and mobile. Additionally, the new website was supported by strategic SEO and compelling paid ads to drive targeted, conversion-ready traffic.


  • Launched in February 2021, the new site experienced an immediate 18x increase in traffic. Since launch, leads from SEO have grown by 13x, and search impressions & clicks have nearly tripled. Revenue grew by over 437% within one month of launch.
  • In a competitive industry with a crowded search engine results page (SERP), we were able to gain significant visibility and drive online sales. We even started outranking big-box stores for brand names like Tena and Depends, which exceeded expectations.
  • This multi-channel digital marketing project made a significant impact for Duraline Medical Products.
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seoplus+ Team

The award-winning seoplus+ expert team includes digital marketing specialists and business advisors with a combined experience of over 75 years. Since 2012, seoplus+ has provided demand generation and business growth services to companies ranking from SMBs to multinational enterprises. Our team's rich and diverse backgrounds range from SEO, PPC, social media, content creation, digital PR, UX design, web development, and ecommerce, to customer success, lead generation, and growth strategy. seoplus+ is also an SEMrush Agency Partner, Google Premier Partner, and Shopify Partner.

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“seoplus+ follows a seamless process, communicates consistently, and contributes several useful ideas. The website looks great and our sales are increasing every month. They are very easy to work with. They could also explain processes and functions in a way I could understand.”

- Shane Barclay, VP & General Manager, Duraline Medical Products

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