St-Laurent Academy is an exclusive private school located in Ottawa. seoplus+ launched a beautiful new website, supported by a strategic SEO and compelling Google Ads & Facebook Ads campaign to drive more applications and enrollment.
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Challenge:
The St-Laurent Academy website was outdated and required an overhaul. Though they had strong content, they needed a fresh look with easy access to information for new families and current families. They also needed stronger traffic sources to drive more tours, applications, and grow the student body.
Approach:
seoplus+ designed and developed a beautiful new WordPress website that was fast, clean, and made it easy to apply or book a tour of the school. Additionally, the new website was supported by strategic SEO and compelling Google Ads and Facebook Ads to drive targeted, conversion-ready traffic.
Results:
- The new site experienced an immediate 85% spike in traffic. Google Ads conversions grew by 77%, while Facebook Ads drove 128% more targeted traffic to the website.
- seoplus+ was able to gain significant visibility and drive more applications and registrations, which is the school’s primary objective.
- This multi-channel digital marketing project made a significant impact for St-Laurent Academy.
