Case Study

New website, ad campaign lead to increase in enrollment for St-Laurent Academy

St-Laurent Academy Logo
St-Laurent Academy Logo

St-Laurent Academy is an exclusive private school located in Ottawa. seoplus+ launched a beautiful new website, supported by a strategic SEO and compelling Google Ads & Facebook Ads campaign to drive more applications and enrollment.
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Challenge:

The St-Laurent Academy website was outdated and required an overhaul. Though they had strong content, they needed a fresh look with easy access to information for new families and current families. They also needed stronger traffic sources to drive more tours, applications, and grow the student body.

Approach:

seoplus+ designed and developed a beautiful new WordPress website that was fast, clean, and made it easy to apply or book a tour of the school. Additionally, the new website was supported by strategic SEO and compelling Google Ads and Facebook Ads to drive targeted, conversion-ready traffic.

Results:

  • The new site experienced an immediate 85% spike in traffic. Google Ads conversions grew by 77%, while Facebook Ads drove 128% more targeted traffic to the website.
  • seoplus+ was able to gain significant visibility and drive more applications and registrations, which is the school’s primary objective.
  • This multi-channel digital marketing project made a significant impact for St-Laurent Academy.
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seoplus+ Team

The award-winning seoplus+ expert team includes digital marketing specialists and business advisors with a combined experience of over 75 years. Since 2012, seoplus+ has provided demand generation and business growth services to companies ranking from SMBs to multinational enterprises. Our team's rich and diverse backgrounds range from SEO, PPC, social media, content creation, digital PR, UX design, web development, and ecommerce, to customer success, lead generation, and growth strategy. seoplus+ is also an SEMrush Agency Partner, Google Premier Partner, and Shopify Partner.

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“We have seen population growth in our school. This is largely due to the website and our social media campaigns. The company responds very quickly to emails and is able to make changes almost immediately or as required. This is something we really appreciate.”

- Andrea Crupi, Assistant Director, St-Laurent Academy

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