Case Study

New website, ad campaign lead to increase in sales for Joy Creations

Joy Creations Logo
Joy Creations Logo

Joy Creations Jewellers & Designers is a boutique custom jeweller located in Ottawa. seoplus+ launched a beautiful new website, supported by a strategic SEO and compelling Google Ads campaign to drive more traffic and sales.
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Challenge:

The Joy Creations website was outdated and required an overhaul. Though they had strong word-of-mouth due to their stunning custom jewellery design, they needed a better website to drive traffic and sales to their centrally located store.

Approach:

seoplus+ designed and developed a beautiful new WordPress website that was fast, clean, and made it easy to learn more about their custom jewellery design services and get in touch for a quote. Additionally, the new website was supported by strategic SEO and compelling paid ads to drive targeted,

Results:

  • The new site experienced a spike in traffic, growing by as much as 600% year-over-year. The Google Ads campaign is able to generate leads for under $25 cost-per-acquisition (CPA).
  • Working with a relatively small budget for a local vendor, we were able to gain significant visibility and drive foot traffic and customers to Joy Creations’ store, and they noticed a measurable increase in phone calls, walk-ins, and emails thanks to the campaigns.
  • This multi-channel digital marketing project made a significant impact for Joy Creations.
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seoplus+ Team

The award-winning seoplus+ expert team includes digital marketing specialists and business advisors with a combined experience of over 75 years. Since 2012, seoplus+ has provided demand generation and business growth services to companies ranking from SMBs to multinational enterprises. Our team's rich and diverse backgrounds range from SEO, PPC, social media, content creation, digital PR, UX design, web development, and ecommerce, to customer success, lead generation, and growth strategy. seoplus+ is also an SEMrush Agency Partner, Google Premier Partner, and Shopify Partner.

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“They review the results every month and make changes to improve the overall performance. There's always follow up and they find new ways to make things better. Everything is great.”

- Samuel Tang, Owner & Designer, Joy Creations Jewellers & Designers

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