Case Study

New website, ad campaign lead to increase in sales for Joy Creations

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Joy Creations Jewellers & Designers is a boutique custom jeweller located in Ottawa. seoplus+ launched a beautiful new website, supported by a strategic SEO and compelling Google Ads campaign to drive more traffic and sales.
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Challenge:

The Joy Creations website was outdated and required an overhaul. Though they had strong word-of-mouth due to their stunning custom jewellery design, they needed a better website to drive traffic and sales to their centrally located store.

Approach:

seoplus+ designed and developed a beautiful new WordPress website that was fast, clean, and made it easy to learn more about their custom jewellery design services and get in touch for a quote. Additionally, the new website was supported by strategic SEO and compelling paid ads to drive targeted,

Results:

  • The new site experienced a spike in traffic, growing by as much as 600% year-over-year. The Google Ads campaign is able to generate leads for under $25 cost-per-acquisition (CPA).
  • Working with a relatively small budget for a local vendor, we were able to gain significant visibility and drive foot traffic and customers to Joy Creations’ store, and they noticed a measurable increase in phone calls, walk-ins, and emails thanks to the campaigns.
  • This multi-channel digital marketing project made a significant impact for Joy Creations.
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“They review the results every month and make changes to improve the overall performance. There's always follow up and they find new ways to make things better. Everything is great.”

- Samuel Tang, Owner & Designer, Joy Creations Jewellers & Designers

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