Case Study

New website, SEM campaign lead to more traffic for Hansen Lawn & Gardens

Hansen Lawn & Gardens Logo
Hansen Lawn & Gardens Logo

Hansen Lawn & Gardens is an award-winning landscaping contractor located in Ottawa. seoplus+ launched a beautiful new website, supported by a strategic SEO and paid ads campaign to drive more traffic and leads.

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Challenge:

The Hansen Lawn & Garden website was outdated and required an overhaul. Though they had strong content, they needed a fresh look that made it easy to get a free quote. They wanted to reach the first page of search results for critical terms in their industry.

Approach:

seoplus+ designed and developed a beautiful new WordPress website that was fast, clean, and made it easy get an estimate. Additionally, the new website was supported by strategic SEO and paid advertising to drive targeted, conversion-ready traffic.

Results:

  • The new site experienced 11% traffic growth and 13% lead growth within the first month. The website now ranks on page 1 for 94% of targeted keywords.
  • seoplus+ was able to gain significant visibility and drive more leads, in large part to ranking in the top 3 for the mega-competitive keyword “Ottawa landscaping.”
  • Additionally, the Google Ads campaign generates leads at half the cost of the target cost-per-acqusition (CPA).
  • This multi-channel digital marketing project made a significant impact for Hansen Lawn & Gardens.
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seoplus+ Team

The award-winning seoplus+ expert team includes digital marketing specialists and business advisors with a combined experience of over 75 years. Since 2012, seoplus+ has provided demand generation and business growth services to companies ranking from SMBs to multinational enterprises. Our team's rich and diverse backgrounds range from SEO, PPC, social media, content creation, digital PR, UX design, web development, and ecommerce, to customer success, lead generation, and growth strategy. seoplus+ is also an SEMrush Agency Partner, Google Premier Partner, and Shopify Partner.

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“What I see from them is a constant quest to be better / learn more -- so they are improving by adding value to themselves and all of their staff.”

- Ed Hansen, President, Hansen Lawn & Gardens

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