Case Study

B2B SEO & Digital PR campaign generates increase in leads for recruiting firm

Talent Lab Logo
Talent Lab Logo

Talentlab is a recruiting and headhunting firm headquartered in Ottawa. Seeking to increase search rankings and generate more leads, seoplus+ implemented a comprehensive B2B SEO and Digital PR strategy to drive more traffic and high-quality leads.

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Talentlab helps connect elite talent with world-class companies, particularly in the IT/tech space. Despite being a 20-year-old company, TalentLab didn’t have very much online presence. They sought a partner to help develop a strategic roadmap to build their online presence from scratch.


seoplus+ met with the Talentlab team to understand their needs and objectives. We conducted extensive keyword research and implemented comprehensive SEO optimizations to maximize performance and user experience. We also supported the SEO initiatives with a tactical Digital PR campaign to build high-quality backlinks and generate buzz.


  • The SEO-optimized website has seen an average of +44 position increase for priority keywords and ranks #1 for high-volume keywords like “tech recruiters Ottawa.”
  • seoplus+ was able to gain significant visibility and drive more high-quality leads. Since the start of the campaign, organic traffic has grown 19% and leads are up 78%.
  • This B2B SEO and Digital PR partnership made a significant impact for Talentlab.
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seoplus+ Team

The award-winning seoplus+ expert team includes digital marketing specialists and business advisors with a combined experience of over 75 years. Since 2012, seoplus+ has provided demand generation and business growth services to companies ranking from SMBs to multinational enterprises. Our team's rich and diverse backgrounds range from SEO, PPC, social media, content creation, digital PR, UX design, web development, and ecommerce, to customer success, lead generation, and growth strategy. seoplus+ is also an SEMrush Agency Partner, Google Premier Partner, and Shopify Partner.

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“I find it impressive that they have figured out some real keys to success when it comes to client-facing interaction. Respect, communication, and accountability are all words that come to mind.”

- Sarah Doughty, Director of Recruitment, Talentlab

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