Case Study

SEO campaign leads to increase in high-quality leads for car dealership

Barrhaven Honda Logo
Barrhaven Honda Logo

Barrhaven Honda is an award-winning automotive dealership located in Ottawa. Seeking to increase traffic and leads and improve their digital brand and presence, seoplus+ implemented a comprehensive SEO strategy to drive more traffic and high-quality leads.

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Challenge:

The Barrhaven Honda location was a relatively new dealership and they need to establish a digital presence and drive traffic and leads. The website uses a proprietary automotive CMS which made standard SEO and content implement difficult.

Approach:

  • seoplus+ met with the Barrhaven Honda team to understand their needs and objectives. We conducted extensive keyword research and implemented comprehensive SEO optimizations to maximize performance and user experience.
  • We also supported the campaign with a fully customized content project and new page templates to increase quality and user value while combatting internal competition, known as cannibalization.

Results:

  • With the first six months of the campaign, organic traffic grew 140% and we generated 53% more leads.
  • When we started working together, the website ranked on the first page for only one keyword. Within one year, 86% of keywords were on the first page.
  • seoplus+ was able to gain significant visibility and drive more high-quality leads for new and used vehicles alike, which is the brokerage’s primary objective.
  • This SEO project made a significant impact for Barrhaven Honda.
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seoplus+ Team

The award-winning seoplus+ expert team includes digital marketing specialists and business advisors with a combined experience of over 75 years. Since 2012, seoplus+ has provided demand generation and business growth services to companies ranking from SMBs to multinational enterprises. Our team's rich and diverse backgrounds range from SEO, PPC, social media, content creation, digital PR, UX design, web development, and ecommerce, to customer success, lead generation, and growth strategy. seoplus+ is also an SEMrush Agency Partner, Google Premier Partner, and Shopify Partner.

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“This campaign was challenging as the website uses a third-party automotive software to auto-generate inventory pages. Unfortunately, these pages were not SEO-friendly. This forced us to be creative and develop a new strategy. Thankfully, the risk paid off.”

- Alexa Rees, SEO Team Lead, seoplus+

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