Barrhaven Honda is an award-winning automotive dealership located in Ottawa. Seeking to increase traffic and leads and improve their digital brand and presence, seoplus+ implemented a comprehensive SEO strategy to drive more traffic and high-quality leads.
Challenge:
The Barrhaven Honda location was a relatively new dealership and they need to establish a digital presence and drive traffic and leads. The website uses a proprietary automotive CMS which made standard SEO and content implement difficult.
Approach:
- seoplus+ met with the Barrhaven Honda team to understand their needs and objectives. We conducted extensive keyword research and implemented comprehensive SEO optimizations to maximize performance and user experience.
- We also supported the campaign with a fully customized content project and new page templates to increase quality and user value while combatting internal competition, known as cannibalization.
Results:
- With the first six months of the campaign, organic traffic grew 140% and we generated 53% more leads.
- When we started working together, the website ranked on the first page for only one keyword. Within one year, 86% of keywords were on the first page.
- seoplus+ was able to gain significant visibility and drive more high-quality leads for new and used vehicles alike, which is the brokerage’s primary objective.
- This SEO project made a significant impact for Barrhaven Honda.
