Case Study

SEO campaign leads to increase in high-quality leads for Insurance Broker

Gifford Carr Logo
Gifford Carr Logo

Gifford Carr Insurance Group is a leading insurance brokerage in Ontario, offering both person and business insurance. Seeking to increase traffic and leads and improve their digital brand and presence, seoplus+ implemented an SEO strategy to drive more traffic and high-quality leads.

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The brokerage worked with another web provider previously, but saw a plateau in results. They needed better results in terms of traffic, leads, and organic visibility.


  • seoplus+ met with the Gifford Carr team to understand their needs and objectives. We conducted extensive keyword research and implemented comprehensive SEO optimizations to maximize performance and user experience.
  • We also added a web retainer to support with on-page customizations and new functionality to improve user experience.


  • The SEO-optimized website drives 16% more traffic year-over-year and more than double the lead volume.
  • Additionally, on-page metrics such as time on page (+23%) and bounce rate (-18%) are considerably improved.
  • seoplus+ was able to gain significant visibility and drive more high-quality leads for personal and business insurance alike, which is the brokerage’s primary objective.
  • This SEO project made a significant impact for Gifford Carr Insurance Group.
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seoplus+ Team

The award-winning seoplus+ expert team includes digital marketing specialists and business advisors with a combined experience of over 75 years. Since 2012, seoplus+ has provided demand generation and business growth services to companies ranking from SMBs to multinational enterprises. Our team's rich and diverse backgrounds range from SEO, PPC, social media, content creation, digital PR, UX design, web development, and ecommerce, to customer success, lead generation, and growth strategy. seoplus+ is also an SEMrush Agency Partner, Google Premier Partner, and Shopify Partner.

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“The immediacy and transparency of their results was impressive.”

- Matthew Carr, President, Gifford Carr Insurance Group

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