Case Study

SEO campaign leads to increase in high-quality leads for Insurance Broker

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Gifford Carr Insurance Group is a leading insurance brokerage in Ontario, offering both person and business insurance. Seeking to increase traffic and leads and improve their digital brand and presence, seoplus+ implemented an SEO strategy to drive more traffic and high-quality leads.

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The brokerage worked with another web provider previously, but saw a plateau in results. They needed better results in terms of traffic, leads, and organic visibility.


  • seoplus+ met with the Gifford Carr team to understand their needs and objectives. We conducted extensive keyword research and implemented comprehensive SEO optimizations to maximize performance and user experience.
  • We also added a web retainer to support with on-page customizations and new functionality to improve user experience.


  • The SEO-optimized website drives 16% more traffic year-over-year and more than double the lead volume.
  • Additionally, on-page metrics such as time on page (+23%) and bounce rate (-18%) are considerably improved.
  • seoplus+ was able to gain significant visibility and drive more high-quality leads for personal and business insurance alike, which is the brokerage’s primary objective.
  • This SEO project made a significant impact for Gifford Carr Insurance Group.
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“The immediacy and transparency of their results was impressive.”

- Matthew Carr, President, Gifford Carr Insurance Group

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