Case Study

SEO & paid ads campaign generates increase in leads for renovation company

To Do Done Logo
To Do Done Logo

To Do-Done is a renovation company located in Ottawa. Seeking to increase search rankings and improve their digital brand and presence, seoplus+ implemented a comprehensive SEO and paid ads strategy to drive more traffic and high-quality leads.

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A relatively new company in a hyper-competitive space, To Do-Done came to seoplus+ for support with growing their online presence and building a reliable lead stream through their website and paid advertising platforms, including Google and Facebook.


  • seoplus+ met with the To Do-Done team to understand their needs and objectives. We conducted extensive keyword research and implemented comprehensive SEO optimizations to maximize performance and user experience. We also implemented an agile paid advertising campaign, working closely with the client to activate or pause ads for a given service as needed based on demand and labour availability.
  • Finally, we supported these efforts with website content and blogs, regular email blasts, and more.


  • The SEO-optimized website has seen an average of +29 position increase for priority keywords and ranks on page one for high-volume keywords like “handyman Ottawa.”
  • seoplus+ was able to gain significant visibility and drive more high-quality leads from residential and commercial leads alike. The website, paid ads, and Google My Business account for more than 60% of the client’s overall lead generation.
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seoplus+ Team

The award-winning seoplus+ expert team includes digital marketing specialists and business advisors with a combined experience of over 75 years. Since 2012, seoplus+ has provided demand generation and business growth services to companies ranking from SMBs to multinational enterprises. Our team's rich and diverse backgrounds range from SEO, PPC, social media, content creation, digital PR, UX design, web development, and ecommerce, to customer success, lead generation, and growth strategy. seoplus+ is also an SEMrush Agency Partner, Google Premier Partner, and Shopify Partner.

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“seoplus+ finds people who are best suited for the tasks and builds a fantastic team.”

- Tonya Bruin, Owner, To Do-Done

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