Case Study

Local SEO brings hundreds of new clients to Ideal Fence

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Ideal Fence is an established Ottawa-based business specializing in many different types of quality fence installations. The company already had a strong local reputation and wanted to improve its online visibility. Using a combination of Local SEO and Digital PR, Ideal Fence rose to the top of Google.
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Goals:

  • Improve online brand visibility
  • Improve on-page website user experience
  • Optimize SEO
  • Increase lead generation efforts

Approach:

  • Implemented a localized SEO strategy including on-site optimizations, backlink building, and content development
  • Focused on ranking for high-volume keywords
  • Optimized the website to improve conversion rates
  • Developed an ongoing content plan

Results:

  • During peak season of spring 2020, website visits increased by 139%
  • Online contact form submissions increased by 189%
  • Started ranking for ultra-competitive keywords in the Ottawa area
  • Improved website engagement
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“We could not be happier with the services received from seoplus+. Their input on search engine optimization and digital marketing has driven our brand faster than we expected. Their expertise in managing our PPC advertising dollars consistently guarantees a return on investment we could not achieve otherwise!”

– Francis Côté, Sales Manager, Ideal Fence

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