Case Study

Local SEO brings hundreds of new clients to Ideal Fence

Ideal Fence Logo
Ideal Fence Logo

Ideal Fence is an established Ottawa-based business specializing in many different types of quality fence installations. The company already had a strong local reputation and wanted to improve its online visibility. Using a combination of Local SEO and Digital PR, Ideal Fence rose to the top of Google.
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Goals:

  • Improve online brand visibility
  • Improve on-page website user experience
  • Optimize SEO
  • Increase lead generation efforts

Approach:

  • Implemented a localized SEO strategy including on-site optimizations, backlink building, and content development
  • Focused on ranking for high-volume keywords
  • Optimized the website to improve conversion rates
  • Developed an ongoing content plan

Results:

  • During peak season of spring 2020, website visits increased by 139%
  • Online contact form submissions increased by 189%
  • Started ranking for ultra-competitive keywords in the Ottawa area
  • Improved website engagement
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seoplus+ Team

The award-winning seoplus+ expert team includes digital marketing specialists and business advisors with a combined experience of over 75 years. Since 2012, seoplus+ has provided demand generation and business growth services to companies ranking from SMBs to multinational enterprises. Our team's rich and diverse backgrounds range from SEO, PPC, social media, content creation, digital PR, UX design, web development, and ecommerce, to customer success, lead generation, and growth strategy. seoplus+ is also an SEMrush Agency Partner, Google Premier Partner, and Shopify Partner.

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“We could not be happier with the services received from seoplus+. Their input on search engine optimization and digital marketing has driven our brand faster than we expected. Their expertise in managing our PPC advertising dollars consistently guarantees a return on investment we could not achieve otherwise!”

– Francis Côté, Sales Manager, Ideal Fence

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