Ideal Fence is an established Ottawa-based business specializing in many different types of quality fence installations. The company already had a strong local reputation and wanted to improve its online visibility. Using a combination of Local SEO and Digital PR, Ideal Fence rose to the top of Google.
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Goals:
- Improve online brand visibility
- Improve on-page website user experience
- Optimize SEO
- Increase lead generation efforts
Approach:
- Implemented a localized SEO strategy including on-site optimizations, backlink building, and content development
- Focused on ranking for high-volume keywords
- Optimized the website to improve conversion rates
- Developed an ongoing content plan
Results:
- During peak season of spring 2020, website visits increased by 139%
- Online contact form submissions increased by 189%
- Started ranking for ultra-competitive keywords in the Ottawa area
- Improved website engagement
