Case Study

New website, digital campaign generate more traffic and leads for cosmetic clinic

The Ottawa Skin Clinic Logo
The Ottawa Skin Clinic Logo

The Ottawa Skin Clinic is a medical aesthetics clinic located in Ottawa. seoplus+ launched a beautiful new website supported by a strategic SEO and paids ads campaign to drive more traffic and leads.

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The Ottawa Skin Clinic website was outdated and required an overhaul. They wanted to attract more traffic, so the new website had to be quick, responsive, and mobile-friendly. They had worked with a previous SEO company, but they did not deliver.


seoplus+ designed and developed a beautiful new WordPress website that was fast, clean, and made it easy to book a free consultation. Additionally, the new website was supported by strategic SEO, Google Ads, and Facebook Ads to drive targeted, conversion-ready traffic.


  • The new site experienced 27% traffic growth and 256% lead growth within in the first 3 months. The website now ranks on page one for 100% of targeted keywords.
  • seoplus+ was able to gain significant visibility and drive more consultations and clients, in large part to ranking #1 for the mega-competitive keywords like “Botox Ottawa.”
  • Started ranking for ultra-competitive keywords in the Ottawa area
  • The impact from paid ads was just as apparent; within 3 months of the launch of the new website and new paid advertising campaign, the cost-per-acqusition (CPA) dropped by 42% while the conversion rate increased by 24%.
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seoplus+ Team

The award-winning seoplus+ expert team includes digital marketing specialists and business advisors with a combined experience of over 75 years. Since 2012, seoplus+ has provided demand generation and business growth services to companies ranking from SMBs to multinational enterprises. Our team's rich and diverse backgrounds range from SEO, PPC, social media, content creation, digital PR, UX design, web development, and ecommerce, to customer success, lead generation, and growth strategy. seoplus+ is also an SEMrush Agency Partner, Google Premier Partner, and Shopify Partner.

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