Case Study

Google Ads campaign leads to increase in high-quality leads for property management company

Property Management Graphic
Property Management Graphic

We worked with a Canadian property management company with over 10,000 units across the country. Seeking to increase leads for their various rental properties, seoplus+ implemented a comprehensive Google Ads strategy to drive more high-quality leads.
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Goals:

  • Increase high-quality leads for rental units
  • Decrease cost per lead
  • Maximize market share during peak season

Approach:

  • Met with the client to understand their needs and objectives
  • Conducted an extensive audit of current campaigns across Google Search, Display, and YouTube
  • Optimized existing campaigns
  • Implemented localization strategy to maximize visibility

Results:

  • During peak season (Q2 and Q3),leads increased by 14% in Q2 2021 and 47% in Q3 2021.
  • Cost-per-lead decreased by 38% year over year
  • Client achieved higher return on investment
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seoplus+ Team

The award-winning seoplus+ expert team includes digital marketing specialists and business advisors with a combined experience of over 75 years. Since 2012, seoplus+ has provided demand generation and business growth services to companies ranking from SMBs to multinational enterprises. Our team's rich and diverse backgrounds range from SEO, PPC, social media, content creation, digital PR, UX design, web development, and ecommerce, to customer success, lead generation, and growth strategy. seoplus+ is also an SEMrush Agency Partner, Google Premier Partner, and Shopify Partner.

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“After reviewing historical keyword and audience data we identified proven areas to expand upon while carving out a portion of our budget dedicated to testing and experimenting. By breaking up campaigns and keywords by property and neighbourhoods we ensured that the client's property ads matched user-intent and reflected their needs.”

- Rory MacDonald-Gauthier, Paid Ads Specialist/Technical Lead, seoplus+

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