The Party Centre is a tent & party rental supplier serving the Greater Toronto Area. Seeking to drive more sales of their tents and other rental products, they enlisted seoplus+ for help with a Google Ads campaign.
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Goals:
- Increase high-quality leads for party rental equipment & decor
- Maximize performance in peak season
- Prioritize tent rentals
- Reduce CPA
Approach:
- Met with the client to understand their needs and objectives
- Conducted an extensive keyword research
- Built brand new Google Ads search & display campaigns
- Supported by website improvements & SEO
Results:
- 417% increase in conversions within first year
- 256% increase in conversion rate within first year
- 82% reduction in cost-per-acquisition (CPA) year-over-year
