Case Study

Google Ads campaign generates high-quality leads for party rentals supplier

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The Party Centre is a tent & party rental supplier serving the Greater Toronto Area. Seeking to drive more sales of their tents and other rental products, they enlisted seoplus+ for help with a Google Ads campaign.
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Goals:

  • Increase high-quality leads for party rental equipment & decor
  • Maximize performance in peak season
  • Prioritize tent rentals
  • Reduce CPA

Approach:

  • Met with the client to understand their needs and objectives
  • Conducted an extensive keyword research
  • Built brand new Google Ads search & display campaigns
  • Supported by website improvements & SEO

Results:

  • 417% increase in conversations within first year
  • 256% increase in conversion rate within first year
  • 82% reduction in cost-per-acquisition (CPA) year-over-year
seoplus | Award-Winning Digital Marketing Agency

seoplus+ Team

The award-winning seoplus+ expert team includes digital marketing specialists and business advisors with a combined experience of over 75 years. Since 2012, seoplus+ has provided demand generation and business growth services to companies ranking from SMBs to multinational enterprises. Our team's rich and diverse backgrounds range from SEO, PPC, social media, content creation, digital PR, UX design, web development, and ecommerce, to customer success, lead generation, and growth strategy. seoplus+ is also an SEMrush Agency Partner, Google Premier Partner, and Shopify Partner.

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"Their plans are laid out well, and they stand by what they say. I’m confident that they care about my project. I’ve never felt that way with other providers."

- Meraj Saeed, Sales & Marketing Manager, The Party Centre

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