Secret Websites is a digital brand that brings awareness to unknown websites and apps. The team behind Secret Websites researches to uncover hundreds of under-the-radar resources that bring value and entertainment to its growing audience of subscribers.
Download Case StudyChallenge:
- Many different challenges come with building a TikTok page from scratch.
- From building an audience to understanding the algorithm, your page rarely takes off immediately.
- Secret Websites needed to be seen as a well-established brand in order to build a following, lead people to these unknown websites, and keep them wanting more.
Approach
- Over time, Secret Websites’ audience started to leave comments on the type of videos they wanted to see.
- One commenter asked where they could watch movies online.
- This comment had garnered a lot of attention, about a thousand likes.
- Recognizing the traction this comment gained, we leveraged the platform’s unique feature to reply directly to the comment with a video.
- This strategic move reignited the interest of everyone who had engaged with the initial comment, setting off a ripple effect.
Results
- This seemingly simple action triggered an impressive chain reaction, as every person who had liked the original comment became more engaged with the content.
- The results were astounding—the video quickly escalated to a million views.
- This incident not only amplified audience reach but also provided valuable insights into the preferences and opinions of the Secret Website’s audience.
- This approach transcends mere numbers and taps into the core of community building and direct interaction with the audience; by actively engaging with comments, we can create a dynamic conversation that fosters a stronger connection with the followers.
- The final tally: 1.9 million views, 199,500 likes, and 84,700 saves on just one video.
