Case Study

Customized Brand Design and Website for a Private Mortgage Specialists Group

NorthLend Financial Logo
NorthLend Financial Logo

Jason and his team specialize in managing private mortgages and offering comprehensive administration services. Their goal with seoplus+ was to establish a new brand identity, emphasizing ultra-professionalism and contemporary relevance through a modern, updated logo and website.

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  • We were tasked with a dual mission: a full redesign and redevelopment of a brand-new WordPress website and a complete overhaul of the existing logo.
  • The objective was to push the envelope on modern appeal, assert leadership in the industry, and highlight the professionalism of the team.


  • We approached the project by examining the existing brand design elements, delving into all creative angles, from the logo and typeface to the user experience of the website’s visual design.
  • Through this process, we were able to generate multiple design variations to illustrate potential directions and ultimately landed on a singular, impactful design aesthetic. This design foundation seamlessly transitioned into the development of website wireframes and mockups, focusing on key pages to ensure a cohesive and engaging user experience.
  • Our strategy with design evolved by including intriguing shapes and visual cues throughout the entire website and it’s components. The infusion of deep colour tones and luxury colour patterns served to elevate the brand’s aesthetic, strategically emphasizing aspects like service offerings, business value highlights, and enhanced iconography.


  • A revamped visual brand that shines, showcasing business value and services like never before.
  • Team collaboration with designers, SEO experts, content creators, and developers played a pivotal role, transforming not just a website but crafting a standout online experience.

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seoplus+ Team

The award-winning seoplus+ expert team includes digital marketing specialists and business advisors with a combined experience of over 75 years. Since 2012, seoplus+ has provided demand generation and business growth services to companies ranking from SMBs to multinational enterprises. Our team's rich and diverse backgrounds range from SEO, PPC, social media, content creation, digital PR, UX design, web development, and ecommerce, to customer success, lead generation, and growth strategy. seoplus+ is also an SEMrush Agency Partner, Google Premier Partner, and Shopify Partner.

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"We entrusted seoplus+ to breathe new life into our online identity. Their expertise and creativity have turned our website into a beacon of trust and truly positioned us as the market leaders."

- Jason Anbara, Owner, NorthLend Financial

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