Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Dec 19, 2023 by Amanda Stephens
Picture this: you’re on a mission to find that cozy café downtown, the one with the amazing lattes and freshly baked pastries. You pull out your smartphone, type in the café’s name, and voilà! The website shows the address, the store hours, and the tantalizing menu. Armed with anticipation, you head out, only to find …
Nov 20, 2023 by Amanda Stephens
Every customer goes through a journey before they make a purchase, known as the “buyer’s journey” or “customer funnel.” This journey consists of different stages, from the moment they first become aware of a need or a product, to the point where they make a decision to buy. Understanding this journey is key to effectively …
Oct 2, 2023 by Amanda Stephens
In the digital age, data is the backbone of any successful marketing strategy. With countless tools available, it can be challenging to discern which ones are essential for your marketing needs. Here’s a breakdown of the top analytics sources every digital marketer should be familiar with, along with how to leverage their data for informed …
Sep 25, 2023 by Amanda Stephens
In a world where traffic may drop, rankings may plummet, and sales may falter, there are some things that are consistently on an upward trajectory: the expectations. If you’re a multi-location marketer, you’ve been there—juggling the tasks of writing riveting website copy for a new product launch, diving deep into data analytics to gauge the …
Jul 9, 2024 by seoplus+ Team
Mann Lawyers is a leading law firm based in Ottawa that partnered with seoplus+ to generate more leads by improving their visibility on search engines. With a focus on SEO and content, seoplus+ helped Mann Lawyers reach new heights online to accompany their remarkable growth. Download Case Study KPI Highlights The Challenge The Approach The …
May 30, 2024 by seoplus+ Team
Trellis is a leading AI-driven eCommerce advertising software for sellers on Amazon and Walmart. They approached seoplus+ to help them upgrade their content marketing strategy, improve their SEO results, and increase their market share. Download Case Study Challenge Approach Results …
Case Study
Apr 23, 2024 by seoplus+ Team
Mobile Klinik, a leading Canadian retailer specializing in certified pre-owned smartphones and expert repair services, embarked on a strategic journey to revitalize its brand presence online. In 2023, following a comprehensive website redesign, the focus shifted towards leveraging quality content on their new website blog to attract and educate both current and potential customers. With …
Case Study
Apr 8, 2024 by seoplus+ Team
SEO stands as a cornerstone for sustainable online growth. Yet, businesses often struggle with reaching the long-term rewards of SEO because of the discouraging lack of immediate results. Illustrated in our SEO Impact report below, we’ll dive into why it’s important to view SEO as a long-term strategy, and the exponential results this will yield …
SEO
Aug 8, 2024 by Ragheed Akeel
Starting a business can be one of the most captivating, important, but extremely risky endeavours anyone can go through. An article by Shopify, posted in January 2024, highlights the number of businesses that have failed since starting in 2018. An estimated 50% of businesses fail within the first 5 years of operating. This primarily includes …
SEO
Aug 7, 2024 by Derek Cosgrove
Occasionally seoplus+ clients have websites designed by third parties. In some cases, the third parties are not trained in SEO. To ensure the website does not suffer major drops in traffic/rankings, we have created this checklist for designers. Not following these best practices could lead to a drop in rankings, traffic, and sales. New Website …
Paid Ads
May 22, 2024 by Aleksandar Krsmanovic
Multi-location PPC advertising involves a complex set of strategies tailored to each locale a business serves. Unlike a one-size-fits-all approach, this method considers geographic, demographic, and competitive differences to maximize each campaign’s effectiveness. From local keyword nuances to region-specific ad customizations, the landscape of multi-location PPC demands precision and creativity. This guide aims to demystify …
News
May 14, 2024 by seoplus+ Team
We are thrilled to announce that seoplus+ has been honoured with the START SOMETHING BIG award at this year’s Big Brothers Big Sisters of Ottawa (BBBSO) BIG SHOUT OUT Awards, held on May 13th in Nepean. The START SOMETHING BIG award celebrates outstanding corporate philanthropy that significantly supports BBBSO’s vision and mission. We at seoplus+ …
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