Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Oct 28, 2024 by Lisa Westlund
Achieving sustainable growth for your business requires more than just isolated marketing efforts that you turn on and off—it demands a long-term strategic approach that considers every stage of the marketing funnel. It’s probably no surprise that aligning your marketing efforts across the entire funnel—from awareness down to loyalty—takes significant research, planning, testing, and investment. …
Nov 20, 2023 by Amanda Stephens
Every customer goes through a journey before they make a purchase, known as the “buyer’s journey” or “customer funnel.” This journey consists of different stages, from the moment they first become aware of a need or a product, to the point where they make a decision to buy. Understanding this journey is key to effectively …
Oct 2, 2023 by Amanda Stephens
In the digital age, data is the backbone of any successful marketing strategy. With countless tools available, it can be challenging to discern which ones are essential for your marketing needs. Here’s a breakdown of the top analytics sources every digital marketer should be familiar with, along with how to leverage their data for informed …
Feb 16, 2023 by Amanda Stephens
Everyone is talking about ChatGPT, and it’s with good reason. Bill Gates said in an interview earlier this month that generative AI like ChatGPT would “change our world,” and search giants are in on the action—Bing is partnering with OpenAI (ChatGPT’s creator) while Google is on the brink of launching its own generative AI search …
Case Study
Nov 4, 2024 by seoplus+ Team
When you stick to the same social media strategy for too long, things can start to feel stale. Your audience knows what to expect and may have heard your messages so often that they tune out, leading to lower engagement. For the Mortgage Advisors, an independent mortgage and brokerage firm in Ottawa, Ontario, it was …
Case Study
Jul 9, 2024 by seoplus+ Team
Mann Lawyers is a leading law firm based in Ottawa that partnered with seoplus+ to generate more leads by improving their visibility on search engines. With a focus on SEO and content, seoplus+ helped Mann Lawyers reach new heights online to accompany their remarkable growth. Download Case Study KPI Highlights The Challenge The Approach The …
Case Study
May 30, 2024 by seoplus+ Team
Trellis is a leading AI-driven eCommerce advertising software for sellers on Amazon and Walmart. They approached seoplus+ to help them upgrade their content marketing strategy, improve their SEO results, and increase their market share. Download Case Study Challenge Approach Results …
Case Study
Apr 23, 2024 by seoplus+ Team
Mobile Klinik, a leading Canadian retailer specializing in certified pre-owned smartphones and expert repair services, embarked on a strategic journey to revitalize its brand presence online. In 2023, following a comprehensive website redesign, the focus shifted towards leveraging quality content on their new website blog to attract and educate both current and potential customers. With …
Design
Jan 13, 2025 by Brian Warren
Let’s start with an important distinction: your visual identity is a vital part of your brand, but it’s not the whole picture. Think of your brand as a complete puzzle. Your visual identity is one of the most visible pieces, but there are other essential components—like your messaging, tone, and values—that make up the full …
SEO
Dec 13, 2024 by Alexa Rees
Eight years ago, I wrapped up my college internship at seoplus+ by writing a blog post titled My Experience in Digital Marketing. In that post, I confidently claimed, “In my six weeks, I’ve learned more about digital marketing than in my entire three-year program.” Looking back now, I can’t help but smile at how little …
Design
Dec 9, 2024 by Brian Warren
The bigger picture behind your logo Let’s clear something up right from the start: a logo is not your brand. It’s not even your entire visual identity. Your brand is the full experience you deliver—how your business is perceived, how it communicates, and the emotional connection it creates with your audience. Your logo is just …
Social Media
Dec 6, 2024 by Haley Wells
It’s natural to start recognizing specific social media posts and think, “This has to be written by AI.” And why not? If you’re short on time, using tools like ChatGPT to craft a caption in a minute instead of ten makes perfect sense. Social media managers everywhere have a love-hate relationship with AI—it can streamline …
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