Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Apr 3, 2025 by Haley Wells
Welcome to the April edition of the seoplus+ Digital Digest. This month, AI is shaking up social media, UX design is being redefined, and Google is making a $23B cybersecurity power move. Let’s dive in. Struggling to find the right words on Instagram? Meta’s AI has you covered! Have you ever found yourself at a …
Feb 28, 2025 by Haley Wells
Welcome to the March edition of the seoplus+ Digital Digest—your go-to source for the latest digital marketing insights. From Instagram’s shifting priorities to AI-powered video tools, here’s what you need to know to stay ahead of the curve. Hashtags Are Dead?! Not Quite, But Their Role Is Changing For years, hashtags have been a staple …
Feb 4, 2025 by Haley Wells
Welcome to the first edition of the seoplus+ Digital Digest – your go-to source for the latest updates in digital marketing. Let’s dive in! 14 Hours Without TikTok? On January 19th, the United States experienced a 14-hour TikTok ban, sparking widespread curiosity and concern. The ban, prompted by privacy concerns surrounding the app, led to …
Oct 28, 2024 by Lisa Westlund
Achieving sustainable growth for your business requires more than just isolated marketing efforts that you turn on and off—it demands a long-term strategic approach that considers every stage of the marketing funnel. It’s probably no surprise that aligning your marketing efforts across the entire funnel—from awareness down to loyalty—takes significant research, planning, testing, and investment. …
Case Study
Apr 16, 2025 by Connor Neshcov
Dexterra Group is an integrated facilities management and hospitality organization that partnered with seoplus+ to generate more leads through an improved paid search strategy. With a focus on improved targeting and testing, seoplus+ helped Dexterra Group turn their paid search channel into an effective revenue generator. Download Case Study KPI Highlights: The Challenge: The Approach: …
Case Study
Nov 4, 2024 by seoplus+ Team
When you stick to the same social media strategy for too long, things can start to feel stale. Your audience knows what to expect and may have heard your messages so often that they tune out, leading to lower engagement. For the Mortgage Advisors, an independent mortgage and brokerage firm in Ottawa, Ontario, it was …
Case Study
Jul 9, 2024 by seoplus+ Team
Mann Lawyers is a leading law firm based in Ottawa that partnered with seoplus+ to generate more leads by improving their visibility on search engines. With a focus on SEO and content, seoplus+ helped Mann Lawyers reach new heights online to accompany their remarkable growth. Download Case Study KPI Highlights The Challenge The Approach The …
Case Study
May 30, 2024 by seoplus+ Team
Trellis is a leading AI-driven eCommerce advertising software for sellers on Amazon and Walmart. They approached seoplus+ to help them upgrade their content marketing strategy, improve their SEO results, and increase their market share. Download Case Study Challenge Approach Results …
News
Apr 11, 2025 by Aleksandar Krsmanovic
We’re proud to share that seoplus+ has been recognized as a 2025 Google Premier Partner. This elite distinction places us in the top 3% of Google Partners in Canada, recognizing our proven expertise in Google Ads and our continued investment in client success. It’s not just a badge— it reflects the deep trust our clients …
Marketing
Apr 3, 2025 by Haley Wells
Welcome to the April edition of the seoplus+ Digital Digest. This month, AI is shaking up social media, UX design is being redefined, and Google is making a $23B cybersecurity power move. Let’s dive in. Struggling to find the right words on Instagram? Meta’s AI has you covered! Have you ever found yourself at a …
Design
Mar 27, 2025 by seoplus+ Team
With playoff season heating up, fans across Canada are repping their team colours, and logos are taking center ice. But which one truly stands out regarding having the most AI-friendly design? Using AI and AskPolly, an AI-powered market research tool, we set out to discover which Canadian NHL team logo leads the scoreboard in optimization. …
Web
Mar 21, 2025 by Aaron Sander
Is your Shopify store still running on an outdated theme? Many store owners hesitate to switch, worrying about potential downtime, costs, or the hassle of learning a new setup. But sticking with an outdated theme could mean missing out on key performance, enhanced customization, and built-in marketing features that directly impact sales and user experience. …
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