Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Jan 25, 2016 by Maureen McCabe
There are over 100 billion e-mails sent every day, and each one of those has a subject line that prefaces them to tell the recipients what to expect when they click. If your company’s promotional emails or newsletters don’t seem to be gaining much traction, it could be because your readers see the subject line …
Jan 13, 2016 by Brock Murray
It’s not all about new customers. You want loyal ones! As you set out your business goals for 2016, I can probably guess a few of them. Increase sales. Reduce expenditures. Grow brand awareness. Give back more to the community. Where does improving customer loyalty fall on the list? If it’s not at the top, …
Jan 6, 2016 by Brock Murray
Meet Bob. He runs a small pet store on Roncevalles Avenue in Toronto. Every time a customer walks in the door, he has an instant sense of them. With just one glance, he can tell their gender and age. He can tell how long they spend looking at dog food versus dog toys. He can …
Jan 4, 2016 by seoplus+ Team
So your first step in a content strategy is creating great ideas and pieces of your own blog, then expanding to other related blogs, then moving on to the likes of Slideshare, LinkedIn publishing, Triberr, Medium, and others. Of course there is more to it, but this is the basic three-step process when it comes …
Case Study
Nov 16, 2021 by seoplus+ Team
Ideal Fence is an established Ottawa-based business specializing in many different types of quality fence installations. The company already had a strong local reputation and wanted to improve its online visibility. Using a combination of Local SEO and Digital PR, Ideal Fence rose to the top of Google. Download Case Study Goals: Improve online brand …
Web
Jul 12, 2023 by Brandon Telford
Imagine your company uses a subscription-based service model, and you’d like to increase the number of signups on your website. But right now, they’re far too low! You might consider auditing your website analytics, or wish to perform some user testing to address some of the concerns. Both methods are great at building out a …
SEO
Jul 6, 2023 by Alexa Rees
Search Engine Optimization (SEO) is a vital component of any successful online presence. It helps businesses improve their website’s visibility, drive organic traffic, and ultimately increase conversions. However, even the most well-intentioned website owners often fall into common SEO pitfalls that can hinder their efforts and prevent them from achieving their desired results. In this …
Web
Jun 27, 2023 by Brandon Telford
The website navigation menu has its origins in the graphical user interface (GUI) of early computer operating systems. This GUI introduced the concept of using a visual menu to navigate through a computer’s file system and launch applications. It’s here that elements like the “drop-down menu” were created to allow users to reveal additional lists, …
Multi-Location
Jun 19, 2023 by Amanda Stephens
Running a multi-location business is a lot like conducting an orchestra. Every player (or in this case, location) needs to be in perfect harmony for the symphony to hit all the right notes. However, dealing with multiple contacts, such as store employees updating hours or requesting website changes, and managing multiple vendors can often lead …
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