Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Aug 27, 2019 by Amanda Stephens
Google Analytics is a massively powerful and informative analytic tool, but it can be overwhelming to navigate. In Canada, 9 in 10 of the most active websites have a Google Analytics tag, but far too many webmasters and marketers set it and forget it. Though it may be used sparingly to measure growth in traffic …
Jun 27, 2019 by Corey Reed
Content creation is more than “just writing” or plopping in as many meme-worthy Shutterstock images as possible – it’s a daring dance that involves being creative, engaging, and targeting the right audience. Not everyone gets that, including most competitors, so take advantage of that lapse in judgement and make your brand stand out as something …
Apr 13, 2019 by seoplus+ Team
Just when we thought spring was in the air, Mother Nature sent more snow our way. Take this time to snuggle up at your desk and plan ahead for the busy spring and summer months ahead. When it comes to online marketing, planning ahead is imperative to ensuring you run a successful and effective campaign …
Dec 31, 2018 by Corey Reed
In today’s digitally tethered society, businesses depend on accumulating client reviews online as a means of demonstrating that they can be trusted, inevitably driving traffic and sales. However, encouraging clients to write reviews in the first place can be a frustrating process. That being said, there are several ways you can encourage a higher review …
Nov 16, 2021 by seoplus+ Team
Ideal Fence is an established Ottawa-based business specializing in many different types of quality fence installations. The company already had a strong local reputation and wanted to improve its online visibility. Using a combination of Local SEO and Digital PR, Ideal Fence rose to the top of Google. Download Case Study Goals: Improve online brand …
Web
Oct 18, 2022 by Corey Bourada
Imagine you’re browsing a website for a new pair of shoes. You probably have a good idea what you’re looking for—maybe it’s a specific brand or style, maybe it’s your preferred colour. You spend time searching for this product, going in circles across web pages, scrolling through endless products with sparse details. Finally, after adding …
Paid Ads
Oct 6, 2022 by Lisa Westlund
As PPC experts, data is our best friend. Google Ads experiments are an easy way you can build data within your account to make more strategic, performance-driven optimizations. The experiment framework provides insider auction knowledge you can use to better understand how campaign performance will be impacted based on the variable you’re testing. More data …
Marketing
Sep 30, 2022 by Amanda Stephens
Whether you’re talking about digital marketing, SEO, or conversion funnels, one of the first recommendations you will receive is to write content. Need more traffic? Write more content. Need more customers? Write content that solves their problems. Need to outperform the competition? Write better content. Content comes in many forms (and not just written!), and …
Web
Sep 14, 2022 by Aaron Sander
Accessibility is an essential consideration for developers and organizations who want to create high-quality websites and web tools that don’t exclude anyone from using their products and services. A strong focus on accessible design will improve both the overall user experience and satisfaction for users of all ages, in a variety of situations, and across …
seoplus+ is an award winning digital marketing agency serving clients globally.
