Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Aug 25, 2020 by Sam Parsonson
Let’s be clear: a business won’t go very far if it’s not based on a great idea. That’s how all great businesses start, right? It’s true, they do—but an idea isn’t worth much if you don’t know how to make it come to life. To do so, you need three things: skills, resources, and time. …
Aug 10, 2020 by Hardi Vora
What would you do if you were served macaroni without cheese? How about a sandwich with peanut butter but no jelly? A dish of fried fish without chips? Oops… I am getting off track. Marketing without emotions is just as bad as the above-mentioned culinary faux pas. Emotions have an intense impact on our decisions. …
Jun 3, 2020 by Amanda Stephens
First introduced in 2016, Google Posts are information cards that appear on the Google search results page for local businesses, via the Google My Business knowledge panel. Google Posts rose to further prominence when the failed social networking platform Google Plus was put to pasture in 2019, but many small businesses have yet to take …
Feb 10, 2020 by Corey Reed
Everyone wants something fresh, exciting and new for the sake of new. Oh, and they also want it all the time. However, what if you operate a business that offers a cleaner-cut experience and purposefully doesn’t expand a suite of services, all to keep that established customer base happy while raking in more relevant leads? …
Nov 22, 2021 by seoplus+ Team
The Ottawa Skin Clinic is a medical aesthetics clinic located in Ottawa. seoplus+ launched a beautiful new website supported by a strategic SEO and paids ads campaign to drive more traffic and leads. Download Case Study Challenge The Ottawa Skin Clinic website was outdated and required an overhaul. They wanted to attract more traffic, so …
Nov 16, 2021 by seoplus+ Team
Ideal Fence is an established Ottawa-based business specializing in many different types of quality fence installations. The company already had a strong local reputation and wanted to improve its online visibility. Using a combination of Local SEO and Digital PR, Ideal Fence rose to the top of Google. Download Case Study Goals: Improve online brand …
Marketing
Feb 1, 2023 by Austin Perron
Google Analytics is one of the most powerful marketing tools that allow you to track and analyze the traffic on your website. Come July 2023, the current version of Google Analytics (Universal Analytics) will be sunsetted. The sooner the new version of Google Analytics is installed on your website, the better! Google Analytics 4 (GA4) …
SEO
Jan 31, 2023 by Amanda Stephens
Running a multi-location business presents its own challenges, particularly when it comes to digital assets like your website. Say you run a chain of local pizza shops. One visitor might be searching for nutritional information, or even high-level company information like your founding and history. Another visitor doesn’t care anything about your rebranded mascot, but …
Marketing
Jan 23, 2023 by Amanda Stephens
SMART goals are a popular way to define and manage objectives. They can be used in any area of life, from budgeting and weight loss to business and marketing. Today, we are going to explore how SMART goals can help you better measure digital marketing success and zero in on areas for improvement. The below …
Web
Jan 10, 2023 by Derek Cosgrove
Are you looking to take your Shopify store to the next level in 2023? One of the easiest and most effective ways to do so is by leveraging the power of apps. With the right apps, you can streamline your store’s operations, increase conversions, and grow your business. There are countless Shopify apps available, each …
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