Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Jun 21, 2017 by seoplus+ Team
Are you curious about the possibilities of the 5 hour rule? Are you wondering if it actually helps improve your intelligence? For those curious individuals looking for an added edge, know that the most successful people like Benjamin Franklin, Oprah Winfrey, and Bill Gates have used this technique to achieve massive success on a grand …
Feb 17, 2017 by seoplus+ Team
Is marketing one of your company’s biggest challenges? You’re not alone. According to Hubspot, 65% of business owners identify generating leads for their business as their biggest challenges. Knowing where to market, what message to send, when to send it, what to prioritize, and how to measure return on investment isn’t always easy. Embracing digital …
Jan 19, 2017 by seoplus+ Team
Assuming by now you have read an overwhelming number of “marketing predictions” and “industry trends” and have been disappointed – as I have – by the obviousness of those, we have separated the old from the new for you.\ Because “content will rule” is not the hottest prophecy of the century anymore at seoplus+, we …
Oct 28, 2016 by seoplus+ Team
Blogging is still killing it in the SEO world. Here’s why: No matter if you’re a local business or a multinational company, you care about leads. Leads turn into sales. Sales turn into revenue. You get where I’m going with this. Leads are important and since in times of the internet most leads are generated …
Case Study
Nov 23, 2021 by seoplus+ Team
Duraline Medical Products is Canada’s leading supplier of incontinence products. The company’s website was outdated, and they needed a new look in a sensitive market. With a brand new Shopify website supported by SEO and paid ads, they experienced steady growth in sales. Download Case Study Challenge: The Duraline Medical Products website was outdated and …
Case Study
Nov 23, 2021 by seoplus+ Team
St-Laurent Academy is an exclusive private school located in Ottawa. seoplus+ launched a beautiful new website, supported by a strategic SEO and compelling Google Ads & Facebook Ads campaign to drive more applications and enrollment. Download Case Study Challenge: The St-Laurent Academy website was outdated and required an overhaul. Though they had strong content, they …
Case Study
Nov 23, 2021 by seoplus+ Team
Joy Creations Jewellers & Designers is a boutique custom jeweller located in Ottawa. seoplus+ launched a beautiful new website, supported by a strategic SEO and compelling Google Ads campaign to drive more traffic and sales. Download Case Study Challenge: The Joy Creations website was outdated and required an overhaul. Though they had strong word-of-mouth due …
Case Study
Nov 22, 2021 by seoplus+ Team
The Ottawa Skin Clinic is a medical aesthetics clinic located in Ottawa. seoplus+ launched a beautiful new website supported by a strategic SEO and paids ads campaign to drive more traffic and leads. Download Case Study Challenge The Ottawa Skin Clinic website was outdated and required an overhaul. They wanted to attract more traffic, so …
SEO
Mar 15, 2024 by Alexa Rees
Key Takeaways Understanding UX and SEO: Prioritize user experience to improve SEO metrics like bounce rate and conversion rates. Key principles: Focus on user-centric keyword research and resonant content creation for effective SEO and UX alignment. Accessibility considerations: Incorporate accessibility features and conduct regular audits for inclusivity and usability. Incorporating user feedback: Utilize surveys, usability …
SEO
Jan 9, 2024 by Derek Cosgrove
Since March 2020, I’ve noticed a significant increase in SMB acquisitions, at least among my clients. Close to ten of my clients (local businesses or chains of local businesses) have been acquired or been involved in mergers within the last four years. I’ve seen marketing programs demolished during acquisitions (leads dropping by 90%), and I’ve …
Digital PR
Jan 4, 2024 by Catherine Hansen
I spent over 60 hours building my team’s custom project management space. Here are the key takeaways. Do you have that one organizational method that works but that you also can’t stand at the same time? That system has become routine and easy to implement in the short term but is not productive in the …
Multi-Location
Dec 19, 2023 by Amanda Stephens
Picture this: you’re on a mission to find that cozy café downtown, the one with the amazing lattes and freshly baked pastries. You pull out your smartphone, type in the café’s name, and voilà! The website shows the address, the store hours, and the tantalizing menu. Armed with anticipation, you head out, only to find …
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