Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Jan 15, 2020 by seoplus+ Team
We just entered 2020 and being a digital marketer, it is crucial to be attentive to the trends and technologies which can affect digital advertising and marketing. We often say “time flies,” and this is equally applicable to consumer interests which are constantly changing and are getting harder to understand inherently. Previously, voice search optimization, …
Jan 3, 2020 by seoplus+ Team
Marketing funnels exist everywhere consumers go these days. From the initial stages when someone learns about a business to the purchasing stage, marketing funnels exist to convert prospects into customers and beyond. These funnels exist in the everyday places that we as consumers go to— whether it’s our Instagram feeds, the local mall, public transportation …
Aug 27, 2019 by Amanda Stephens
Google Analytics is a massively powerful and informative analytic tool, but it can be overwhelming to navigate. In Canada, 9 in 10 of the most active websites have a Google Analytics tag, but far too many webmasters and marketers set it and forget it. Though it may be used sparingly to measure growth in traffic …
Jun 27, 2019 by seoplus+ Team
Content creation is more than “just writing” or plopping in as many meme-worthy Shutterstock images as possible – it’s a daring dance that involves being creative, engaging, and targeting the right audience. Not everyone gets that, including most competitors, so take advantage of that lapse in judgement and make your brand stand out as something …
Case Study
Nov 23, 2021 by seoplus+ Team
Duraline Medical Products is Canada’s leading supplier of incontinence products. The company’s website was outdated, and they needed a new look in a sensitive market. With a brand new Shopify website supported by SEO and paid ads, they experienced steady growth in sales. Download Case Study Challenge: The Duraline Medical Products website was outdated and …
Case Study
Nov 23, 2021 by seoplus+ Team
St-Laurent Academy is an exclusive private school located in Ottawa. seoplus+ launched a beautiful new website, supported by a strategic SEO and compelling Google Ads & Facebook Ads campaign to drive more applications and enrollment. Download Case Study Challenge: The St-Laurent Academy website was outdated and required an overhaul. Though they had strong content, they …
Case Study
Nov 23, 2021 by seoplus+ Team
Joy Creations Jewellers & Designers is a boutique custom jeweller located in Ottawa. seoplus+ launched a beautiful new website, supported by a strategic SEO and compelling Google Ads campaign to drive more traffic and sales. Download Case Study Challenge: The Joy Creations website was outdated and required an overhaul. Though they had strong word-of-mouth due …
Case Study
Nov 22, 2021 by seoplus+ Team
The Ottawa Skin Clinic is a medical aesthetics clinic located in Ottawa. seoplus+ launched a beautiful new website supported by a strategic SEO and paids ads campaign to drive more traffic and leads. Download Case Study Challenge The Ottawa Skin Clinic website was outdated and required an overhaul. They wanted to attract more traffic, so …
Web
Jul 12, 2023 by Brandon Telford
Imagine your company uses a subscription-based service model, and you’d like to increase the number of signups on your website. But right now, they’re far too low! You might consider auditing your website analytics, or wish to perform some user testing to address some of the concerns. Both methods are great at building out a …
SEO
Jul 6, 2023 by Alexa Rees
Search Engine Optimization (SEO) is a vital component of any successful online presence. It helps businesses improve their website’s visibility, drive organic traffic, and ultimately increase conversions. However, even the most well-intentioned website owners often fall into common SEO pitfalls that can hinder their efforts and prevent them from achieving their desired results. In this …
Web
Jun 27, 2023 by Brandon Telford
The website navigation menu has its origins in the graphical user interface (GUI) of early computer operating systems. This GUI introduced the concept of using a visual menu to navigate through a computer’s file system and launch applications. It’s here that elements like the “drop-down menu” were created to allow users to reveal additional lists, …
Marketing
Jun 19, 2023 by Amanda Stephens
Running a multi-location business is a lot like conducting an orchestra. Every player (or in this case, location) needs to be in perfect harmony for the symphony to hit all the right notes. However, dealing with multiple contacts, such as store employees updating hours or requesting website changes, and managing multiple vendors can often lead …
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