Goodie Website is a web development start-up located in Europe. They are a spinoff of a large international design agency. They hired seoplus+ to help improve SEO results for them and their clients.
Download Case StudyGoals:
- 10,000 website visitors per month
- 100 leads/month
- 20-25 new web design projects each month
Challenge:
- The SEO campaign started slow, so we tripled the content production in Q3 2022
- When the campaign started, the website only had about 5 pages
- Web design and development is a very competitive industry
- The website was relatively new with very few backlinks
Approach:
- seoplus+ completed an SEO roadmap outlining a prioritized list of all the improvements we needed to make to the website
- seoplus+ conducted a competitive analysis and determined that long-form blog content was the key to driving traffic and improving rankings
- seoplus+ developed a topical map that outlined the required content to improve the topical authority and rankings for each of the client’s key services
- We leveraged our network to generate high-quality and relevant backlinks
Results:
- The more aggressive content strategy started reaping rewards almost instantly with better results across all KPIs
- In Q4 2022, organic website traffic was up 393% compared to the previous year
- In Q4 2022, website leads were up 1050% compared to the previous year
- The website went from ranking for 14 terms in 2021 to 584 search terms by December 2022
