Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Mar 25, 2020 by seoplus+ Team
This year has been off to an… interesting start so far. As the world has been engulfed in a pandemic and drastic measures have been taken, we have seen the impacts on web traffic ripple through as well, and not only in the medical field. Besides this being the biggest news, there are other SEO …
Feb 27, 2020 by seoplus+ Team
In January, Google told us about the update they rolled out. In early February, a lot of people woke up to significant changes in organic traffic for no specified reason. After a lot of speculation, an (unconfirmed) update by Google has affected a lot of websites, and significantly. While we are still waiting on any …
Jan 29, 2020 by seoplus+ Team
It seems like three months have already passed since Christmas and it’s still January. Google made use of this “extra” time and released a whole bunch of new updates, starting with a Core Google Update, of course. In today’s article, we will cover what this update means and what industries it has affected thus far. …
Dec 19, 2019 by seoplus+ Team
Year-end is the perfect time for reflection, totalling up all the numbers, and, of course, seeing how far you’ve come. We are grateful for another amazing year with our clients. The world of SEO has also changed greatly in 2019. Today, let’s go over the five most significant changes of 2019 and what they mean …
Case Study
Nov 23, 2021 by seoplus+ Team
Cardel Homes is an award-winning home builder with new build communities throughout the Ottawa area. seoplus+ managed strategic Google Ads and Facebook Ads campaigns to drive traffic and generate high-quality leads in an ultra-competitive market. Download Case Study Challenge: Cardel Homes wanted to increase web traffic and generate more leads in a very competitive market. …
Case Study
Nov 23, 2021 by seoplus+ Team
Duraline Medical Products is Canada’s leading supplier of incontinence products. The company’s website was outdated, and they needed a new look in a sensitive market. With a brand new Shopify website supported by SEO and paid ads, they experienced steady growth in sales. Download Case Study Challenge: The Duraline Medical Products website was outdated and …
Case Study
Nov 23, 2021 by seoplus+ Team
St-Laurent Academy is an exclusive private school located in Ottawa. seoplus+ launched a beautiful new website, supported by a strategic SEO and compelling Google Ads & Facebook Ads campaign to drive more applications and enrollment. Download Case Study Challenge: The St-Laurent Academy website was outdated and required an overhaul. Though they had strong content, they …
Case Study
Nov 23, 2021 by seoplus+ Team
Joy Creations Jewellers & Designers is a boutique custom jeweller located in Ottawa. seoplus+ launched a beautiful new website, supported by a strategic SEO and compelling Google Ads campaign to drive more traffic and sales. Download Case Study Challenge: The Joy Creations website was outdated and required an overhaul. Though they had strong word-of-mouth due …
Digital PR
Apr 9, 2024 by Catherine Hansen
Scaling your public relations efforts for a multi-location business can seem daunting, but with the right strategies, it’s possible to create a cohesive, impactful PR campaign that resonates with local audiences across all your locations. Leveraging online tools and platforms is crucial for achieving PR success on a multi-location scale. Let’s dive into some effective …
SEO
Mar 15, 2024 by Alexa Rees
Key Takeaways Understanding UX and SEO: Prioritize user experience to improve SEO metrics like bounce rate and conversion rates. Key principles: Focus on user-centric keyword research and resonant content creation for effective SEO and UX alignment. Accessibility considerations: Incorporate accessibility features and conduct regular audits for inclusivity and usability. Incorporating user feedback: Utilize surveys, usability …
SEO
Jan 9, 2024 by Derek Cosgrove
Since March 2020, I’ve noticed a significant increase in SMB acquisitions, at least among my clients. Close to ten of my clients (local businesses or chains of local businesses) have been acquired or been involved in mergers within the last four years. I’ve seen marketing programs demolished during acquisitions (leads dropping by 90%), and I’ve …
Digital PR
Jan 4, 2024 by Catherine Hansen
I spent over 60 hours building my team’s custom project management space. Here are the key takeaways. Do you have that one organizational method that works but that you also can’t stand at the same time? That system has become routine and easy to implement in the short term but is not productive in the …
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