Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Dec 19, 2019 by seoplus+ Team
Year-end is the perfect time for reflection, totalling up all the numbers, and, of course, seeing how far you’ve come. We are grateful for another amazing year with our clients. The world of SEO has also changed greatly in 2019. Today, let’s go over the five most significant changes of 2019 and what they mean …
Nov 27, 2019 by seoplus+ Team
November has been a busy month – Google has released multiple new updates, including BERT, and we are all trying to see how it affects website traffic and conversions. Some industries saw positive improvements and others noticed dramatic dropoffs. One of the major strategies for SEO is to know what’s going on in the industry …
Oct 31, 2019 by seoplus+ Team
If you work with SEO, you know that Google makes thousands of updates every year. Some of them are crucial core algorithm updates and we still remember the days after Panda, Hummingbird, and Penguin updates were released. To always keep on top of your SEO strategy, it’s important to keep updated on the latest news …
Sep 14, 2017 by Amanda Stephens
Canadian Business and PROFIT ranked seoplus+ No. 36 on the 2017 STARTUP 50 ranking of Canada’s Top New Growth Companies. A companion to PROFIT 500’s rankings of Canada’s Fastest Growing-Companies, STARTUP 50 recognizes young companies based on two-year revenue growth. seoplus+ made the 2017 STARTUP 50 list with year-over-year revenue growth of 418%. seoplus+ has …
Nov 16, 2021 by seoplus+ Team
Ideal Fence is an established Ottawa-based business specializing in many different types of quality fence installations. The company already had a strong local reputation and wanted to improve its online visibility. Using a combination of Local SEO and Digital PR, Ideal Fence rose to the top of Google. Download Case Study Goals: Improve online brand …
Web
Oct 18, 2022 by Corey Bourada
Imagine you’re browsing a website for a new pair of shoes. You probably have a good idea what you’re looking for—maybe it’s a specific brand or style, maybe it’s your preferred colour. You spend time searching for this product, going in circles across web pages, scrolling through endless products with sparse details. Finally, after adding …
Paid Ads
Oct 6, 2022 by Lisa Westlund
As PPC experts, data is our best friend. Google Ads experiments are an easy way you can build data within your account to make more strategic, performance-driven optimizations. The experiment framework provides insider auction knowledge you can use to better understand how campaign performance will be impacted based on the variable you’re testing. More data …
Marketing
Sep 30, 2022 by Amanda Stephens
Whether you’re talking about digital marketing, SEO, or conversion funnels, one of the first recommendations you will receive is to write content. Need more traffic? Write more content. Need more customers? Write content that solves their problems. Need to outperform the competition? Write better content. Content comes in many forms (and not just written!), and …
Web
Sep 14, 2022 by Aaron Sander
Accessibility is an essential consideration for developers and organizations who want to create high-quality websites and web tools that don’t exclude anyone from using their products and services. A strong focus on accessible design will improve both the overall user experience and satisfaction for users of all ages, in a variety of situations, and across …
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