Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Dec 19, 2019 by seoplus+ Team
Year-end is the perfect time for reflection, totalling up all the numbers, and, of course, seeing how far you’ve come. We are grateful for another amazing year with our clients. The world of SEO has also changed greatly in 2019. Today, let’s go over the five most significant changes of 2019 and what they mean …
Nov 27, 2019 by seoplus+ Team
November has been a busy month – Google has released multiple new updates, including BERT, and we are all trying to see how it affects website traffic and conversions. Some industries saw positive improvements and others noticed dramatic dropoffs. One of the major strategies for SEO is to know what’s going on in the industry …
Oct 31, 2019 by seoplus+ Team
If you work with SEO, you know that Google makes thousands of updates every year. Some of them are crucial core algorithm updates and we still remember the days after Panda, Hummingbird, and Penguin updates were released. To always keep on top of your SEO strategy, it’s important to keep updated on the latest news …
Sep 14, 2017 by Amanda Stephens
Canadian Business and PROFIT ranked seoplus+ No. 36 on the 2017 STARTUP 50 ranking of Canada’s Top New Growth Companies. A companion to PROFIT 500’s rankings of Canada’s Fastest Growing-Companies, STARTUP 50 recognizes young companies based on two-year revenue growth. seoplus+ made the 2017 STARTUP 50 list with year-over-year revenue growth of 418%. seoplus+ has …
Nov 22, 2021 by seoplus+ Team
The Ottawa Skin Clinic is a medical aesthetics clinic located in Ottawa. seoplus+ launched a beautiful new website supported by a strategic SEO and paids ads campaign to drive more traffic and leads. Download Case Study Challenge The Ottawa Skin Clinic website was outdated and required an overhaul. They wanted to attract more traffic, so …
Nov 16, 2021 by seoplus+ Team
Ideal Fence is an established Ottawa-based business specializing in many different types of quality fence installations. The company already had a strong local reputation and wanted to improve its online visibility. Using a combination of Local SEO and Digital PR, Ideal Fence rose to the top of Google. Download Case Study Goals: Improve online brand …
Marketing
Feb 1, 2023 by Austin Perron
Google Analytics is one of the most powerful marketing tools that allow you to track and analyze the traffic on your website. Come July 2023, the current version of Google Analytics (Universal Analytics) will be sunsetted. The sooner the new version of Google Analytics is installed on your website, the better! Google Analytics 4 (GA4) …
SEO
Jan 31, 2023 by Amanda Stephens
Running a multi-location business presents its own challenges, particularly when it comes to digital assets like your website. Say you run a chain of local pizza shops. One visitor might be searching for nutritional information, or even high-level company information like your founding and history. Another visitor doesn’t care anything about your rebranded mascot, but …
Marketing
Jan 23, 2023 by Amanda Stephens
SMART goals are a popular way to define and manage objectives. They can be used in any area of life, from budgeting and weight loss to business and marketing. Today, we are going to explore how SMART goals can help you better measure digital marketing success and zero in on areas for improvement. The below …
Web
Jan 10, 2023 by Derek Cosgrove
Are you looking to take your Shopify store to the next level in 2023? One of the easiest and most effective ways to do so is by leveraging the power of apps. With the right apps, you can streamline your store’s operations, increase conversions, and grow your business. There are countless Shopify apps available, each …
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