Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Apr 30, 2020 by seoplus+ Team
Month two of social distancing has come to a close and hopefully, we are all more settled into our home routines. Overall, people are spending more time on social media, and getting creative with their free time, trying TikTok challenges and baking bread. We are also becoming more responsive to paid advertising since we have …
Mar 25, 2020 by seoplus+ Team
This year has been off to an… interesting start so far. As the world has been engulfed in a pandemic and drastic measures have been taken, we have seen the impacts on web traffic ripple through as well, and not only in the medical field. Besides this being the biggest news, there are other SEO …
Feb 27, 2020 by seoplus+ Team
In January, Google told us about the update they rolled out. In early February, a lot of people woke up to significant changes in organic traffic for no specified reason. After a lot of speculation, an (unconfirmed) update by Google has affected a lot of websites, and significantly. While we are still waiting on any …
Jan 29, 2020 by seoplus+ Team
It seems like three months have already passed since Christmas and it’s still January. Google made use of this “extra” time and released a whole bunch of new updates, starting with a Core Google Update, of course. In today’s article, we will cover what this update means and what industries it has affected thus far. …
Nov 23, 2021 by seoplus+ Team
Duraline Medical Products is Canada’s leading supplier of incontinence products. The company’s website was outdated, and they needed a new look in a sensitive market. With a brand new Shopify website supported by SEO and paid ads, they experienced steady growth in sales. Download Case Study Challenge: The Duraline Medical Products website was outdated and …
Nov 23, 2021 by seoplus+ Team
St-Laurent Academy is an exclusive private school located in Ottawa. seoplus+ launched a beautiful new website, supported by a strategic SEO and compelling Google Ads & Facebook Ads campaign to drive more applications and enrollment. Download Case Study Challenge: The St-Laurent Academy website was outdated and required an overhaul. Though they had strong content, they …
Nov 23, 2021 by seoplus+ Team
Joy Creations Jewellers & Designers is a boutique custom jeweller located in Ottawa. seoplus+ launched a beautiful new website, supported by a strategic SEO and compelling Google Ads campaign to drive more traffic and sales. Download Case Study Challenge: The Joy Creations website was outdated and required an overhaul. Though they had strong word-of-mouth due …
Nov 22, 2021 by seoplus+ Team
The Ottawa Skin Clinic is a medical aesthetics clinic located in Ottawa. seoplus+ launched a beautiful new website supported by a strategic SEO and paids ads campaign to drive more traffic and leads. Download Case Study Challenge The Ottawa Skin Clinic website was outdated and required an overhaul. They wanted to attract more traffic, so …
SEO
Oct 26, 2022 by Alexa Rees
One of the best things about SEO is just how crucial your competitors are to your continued SEO performance. By understanding what is working (or not working) in your particular industry, you have a clear roadmap to your own SEO success. How to determine your competitors It is important to keep in mind that your …
SEO
Oct 25, 2022 by Amanda Stephens
Taylor Swift released her 10th studio album, Midnights, on October 21, 2022. Predictably, the internet is buzzing – and when the internet buzzes that usually correlates with a spike in Google searches. Just for fun, we thought we’d explore Google Trends data to see which songs on the album generated the highest spike in searches …
News
Oct 25, 2022 by Brock Murray
The Global Digital PR Awards are a celebration of the people and agencies who supercharge brand awareness, drive traffic, and deliver maximum ROI to their clients through Digital PR services. From media relations to content and link building, digital PR is a critical piece of the online marketing puzzle. seoplus+ has the distinction of being …
Paid Ads
Oct 21, 2022 by Millard Le
It’s that time of year again! Black Friday/Cyber Monday (BFCM) week is creeping up on us and we want to make sure you take all the necessary steps to maximize your success in the busiest sales season of the year. Whether you’re in the e-commerce space or the service industry, you are able to capitalize …
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